She parades around in a beret, reads philosophy on a café terrace and makes a detour to the Eiffel Tower when she comes back from the bakery... The "French Girl", we meet her everywhere on social networks but, in real life, we never see her.
To find out more about this figure as essential as it is invisible, ENTR went to see Alice Pfeiffer and Anthony Vincent, two fashion journalists who have studied the phenomenon.
What marketing strategies are hidden behind the stereotype of the Parisian and, more broadly, of the European way of life?
How are influencers and brands riding this trend?
We tell you everything in our new episode of "ENTRtainement".
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ENTR, what is it?
🇪🇺 It's a European project dedicated to youth, 100% on social networks.
ENTR is available in 6 languages: French, English, German, Romanian, Portuguese and Polish.
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