Born in 1999, Zhang Xiaodan returned to his hometown Danzhai just after graduating from university last year, and took over his mother's batik shop.
As the Spring Festival of the Year of the Rabbit approaches, the bunny dolls she made with batik techniques have become the centerpieces of the shop.
"In the past, the batik products sold in the store were relatively traditional, such as paintings and quilt covers. I have developed some new categories, such as dolls, bags, and T-shirts. I will also add some experience items, hoping to attract more young people during the Spring Festival. customer."
Danzhai County, Qiandongnan Miao and Dong Autonomous Prefecture, Guizhou Province is famous for its intangible cultural heritage. It has 8 national-level (another 22 provincial-level and more than 200 prefectural and county-level) intangible cultural heritages. There are 358 representative inheritors, including 7 national-level intangible cultural heritages. .
As the Spring Festival is approaching, the intangible cultural heritage shop in Danzhai has prepared all kinds of intangible cultural heritage products and opened its doors to welcome customers.
Xiao Fang, a professor at Beijing Normal University and an expert in folklore, said that New Year is a traditional festival in China and a time when traditional culture is concentrated, including Chinese ethical culture, artistic aesthetic culture, folk oral tradition, food culture, etc.
The Spring Festival is an important platform for inheriting and experiencing traditional culture, and an important time node for connecting traditional culture with contemporary life.
Therefore, in a sense, living a culturally rich year has been the pursuit of Chinese people since ancient times.
With the development of the times, young people celebrate the New Year in new ways and endow the New Year with a new culture.
Going Out: How Youth in Generation Z Live the Year of Traditional Culture
Recently, China Oriental Performing Arts Group's "Chinese Music Huazhang·Dream Inspires the New Year-2023 Chinese New Year National Style Concert" started its tour in Shanghai.
The "China Orient", which once aroused countless audiences' love for traditional culture with "Only This Green", this year's Spring Festival concert also uses "national style" as an element.
The concert specially selected programs such as "Spring River Flower and Moon Night", "Nian Beast" and "Spring Festival Overture", which started with the word "Spring" and ended with the word "Spring", to bring Spring Festival blessings to the audience.
The first performance of the concert in Shanghai invited Xu Tao, Liu Qingyao, Zheng Yu, Chuan Zi and other famous recitation artists and young musicians.
Liu Qingyao, who once played more than 100 million views of the pipa song "Lanling King Entering the Battle" on the whole network, brought original songs-"Recalling Chang'an", "Tang Sancai", "Lanling King Entering the Battle".
"The 3 works show 3 different pipa languages, bringing the audience to Chang'an and the Western Regions in ancient times, and seeing the musical figurines carried by camels, eating grapes and dancing in the sound of pipa - yes, that's it The feeling!" Liu Qingyao said.
"In Era Z, we create the whole concert from the perspective of young audiences, present the stage, guests and works, capture the preferences of young people, grasp the aesthetics of young people, write under the system of the times, and be closer to them Some literary and artistic works." Concert planner Chen Juan said.
We used to think that Chinese New Year concerts were "imported products", and they all played symphonies during the Gregorian New Year; now, it has become a New Year custom to go to a national style concert during the Spring Festival.
During the Spring Festival, all kinds of theatrical performances showing the beauty of traditional culture continue to be staged: the opera "Dunhuang" and dance drama "Princess Wencheng" by the China Opera and Dance Theater; The Spring Festival performance season of the Peking Opera Company begins with the sound of the gong on the first day of the Lunar New Year.
When you go out during the Spring Festival, in addition to watching performances, you can also watch exhibitions.
As of the end of 2021, there are 6,183 registered museums in China. Judging from the difficulty of getting a ticket during the Spring Festival every year in the Forbidden City, we know that "Celebrating the New Year in a museum" has become a new choice for young people.
Do you know the "four major discoveries" of Chinese academics in the last century?
Those are the oracle bone inscriptions of the Yin and Shang Dynasties, the Juyan bamboo slips, the Dunhuang posthumous writings, and the cabinet files of the Ming and Qing Dynasties.
According to Zhang Zhiqing, executive deputy director of the National Library of China, the National Museum of Classical Books opened the "Exhibition of Four Major Discoveries of Ancient Chinese Documents in the Early 20th Century" in January.
"Guimao Jin'an - 2023 Chinese New Year Exhibition" sponsored by the National Museum of China, selected more than 80 pieces (sets) of cultural relics from the collection, from the Shang Dynasty to the early 20th century, showing the rich and colorful rabbit culture and Chinese zodiac culture , auspicious culture and year culture.
In the exhibition, the light blue-glazed brown-spot porcelain rabbits of the Tang Dynasty and the sapphire rabbits of the Yuan Dynasty come alive, and the white jade double rabbit-ear cups of the Ming Dynasty are exquisitely crafted.
According to curator Gao Xiuqing, among the twelve zodiac signs, the rabbit symbolizes auspiciousness and auspiciousness.
Among various arts and crafts decorations, rabbit patterns often represent a bright future, a thriving population and a long and healthy life, entrusting people's admiration for a better life and their yearning for a happy life.
The sound of gongs and drums: what kind of experience is it to celebrate the New Year in the countryside
In Quzhou, Zhejiang, 103 "village evenings" are underway. Traditional folk performances such as Qujiang Quanwang Bench Dragon, Longyouhu Town Hard-headed Lion, and Qujiang Nianli Waist Drum are staged in turn.
The 10 performers of the intangible cultural heritage traditional drum music "Shifan Luogu" have an average age of 71 years old, and the oldest is 79 years old. They use different percussion instruments to play festively.
In Sanjia Village, Dasanjia Town, Beipiao City, Liaoning Province, the "Village Evening" has been held for six consecutive years.
The chief director, Ma Yunfei, is a retired soldier who loved performing arts since he was a child.
In 2014, Ma Yunfei created the first cultural compound in Dasanjia Township in his old house, and later began to build rural cultural squares and rural stage, and actively held mass cultural activities.
"The most popular shows are the ones that bring things about people around us to the stage. Every year, the performances attract folks from all over the world to watch." Ma Yunfei said.
Sanjianxi Village, Zhangqiu District, Jinan City, Shandong Province, Niangre Street, Chengguan District, Lhasa City, Tibet Autonomous Region, Banyan Village, Wuwu Town, Huzhu County, Qinghai Province, Simola Wa Village, Zhongzhai, Sanjia Village, Qingshui Township, Tengchong City, Yunnan Province... Culture And Zhu Bo, deputy director of the Public Service Department of the Ministry of Tourism, introduced that during the Spring Festival, "village evenings" spread all over the country, and there are more than 70 "village evenings" held in 31 provinces (autonomous regions, municipalities) and the Xinjiang Production and Construction Corps. .
All kinds of village evening programs compiled, directed and performed by farmers themselves carry the local accent, condense the nostalgia, and inherit the local culture.
Xiao Fang said that traditional New Year festivals pay more attention to the time process of saying goodbye to the old and welcoming the new, while contemporary society pays more attention to reunion and joy; traditional society pays more attention to the time passage rituals of nature, society and people as a whole, and contemporary society pays more attention to the adjustment of family and social relations.
The countryside is where every Chinese comes from, and the relationship between family and society has the deepest bond in the countryside.
Zhang Xiaodan, a native of Danzhai, grew up and went to Jiangsu to go to university, majoring in economics. It's not that he didn't think about staying in a big city, but he finally chose to return to his hometown.
"My mother said that after so many years of learning and seeing so many worlds, I will definitely be able to pass on batik better. At first I thought it was boring to sit at the table and draw all day, but gradually I discovered the fun and culture in it. "
And the countryside is also seeking innovation and change, looking forward to the return of young people with a new look.
"There are tens of thousands of villages in China today, and they are on the road of deep integration of culture and tourism to promote the overall revitalization of the villages," said Wang Heyun, first-level inspector of the Resource Development Department of the Ministry of Culture and Tourism.
On December 20, 2022, China's Dazhai Village in Guangxi and Jingzhu Village in Chongqing were successfully selected as the "Best Tourist Village" by the United Nations World Tourism Organization. In addition to the previously selected Yucun Village in Zhejiang Province and Xidi Village in Anhui Province, there are already 4 villages in my country Selected as the "Best Tourist Village" in the world.
During the long Spring Festival holiday, villages with beautiful ecology, production and life have become people's tourist destinations.
Buy, buy, buy: Museum cultural creation and intangible cultural heritage creation become New Year's goods
The enthusiasm for looking forward to the new year is mapped to life is to prepare for the new year.
According to Taobao Tmall search data, Wenchuang Guochao dominates the gift giving list.
In recent years, New Year's goods with more cultural connotations have become popular among young people.
Chinese people have always been serious about eating, especially during important festivals like the Spring Festival.
The National Museum of China launched the afternoon tea with the theme of "Guimao Welcoming the Spring". The package includes the "Houmuwu" bronze Fangding red bean tiramisu, milk chocolate with a bronze statue of a rabbit head, mousse cake with pastel pottery patterns, and pastel Daji Hazelnut chocolate in gourd wall bottle, almond and cherry cake with white jade belt buckle, giving creative inspiration to ancient cultural relics.
The Palace Museum has opened a "New Year's gift area" on the homepage of the cultural and creative online store, presenting happy brows and wishful tea sets, Wanfu Qixiang Xiaofu gifts, all things wishful shawls and scarves, and the "Forbidden City Calendar" that has been best-selling for more than ten years; Dunhuang Research The Shengge Nafu Lantern produced by the Academy combines the form of octagonal palace lanterns with the music and dance images in Dunhuang murals; the Suzhou Museum launched a DIY kit for coloring in auspicious encounters with rabbits, Zhizhirui Rabbit Yingqing Fragrance, and Dazhanhong Rabbit mini Spring Festival couplets refrigerator stickers. The cute rabbit elements are carried out to the end; the hand-figured blessing priests of the Sanxingdui Museum are inspired by the bronze Talisman, bronze mask with a crown and vertical eyes, copper sacred tree and other cultural relics unearthed in Sanxingdui. Meaning, but all point to good blessings.
Even the British Museum has prepared Spring Festival gifts for Chinese customers. The pocket watch rabbit in "Alice in Wonderland" has socks and mobile phone cases; Anderson Cat and her friends presented gift boxes of pastries and nuts.
There is even a set of home decoration gift boxes for the New Year, couplets, red envelopes and lanterns, which meet the needs of the Chinese people during the Spring Festival.
The Spring Festival and Lantern Festival are important traditional festivals of the Chinese nation, and they are also representative items of national intangible cultural heritage; related to the Spring Festival and Lantern Festival, dragon dances, lion dances, New Year pictures, paper-cutting, lantern fairs, temple fairs and other national intangible cultural heritage representative items, There are more than 200 items in total.
Li Xiaosong, deputy director of the Intangible Cultural Heritage Department of the Ministry of Culture and Tourism, said that for traditional craft intangible cultural heritage projects, it is necessary to increase the supply of traditional craft products and provide people with rich festival cultural products. Exhibitions and sales of heritage products, support for traditional crafts to enter shopping malls, supermarkets, and stations, and sell and promote traditional craft products through a combination of online and offline methods.”
Yang Huizi, a doctor of art at the China National Academy of Arts and a teacher of the Arts and Crafts Department of the School of Art of Beijing Union University, has created cultural creations such as "Chinese New Year Paper-cut Night Light" and "Spring Festival Rensheng Paper-cut Tangram".
"Gifts for Chinese New Year are first of all just a need. Whether it is food, drink or use, they must have specific practical functions; secondly, gifts for the New Year must also have personality, requiring new and interesting, so that the recipient can feel it through the gift. Special thoughts. Based on this starting point, more interesting and useful cultural creations have become a good choice.” Yang Huizi said, “In fact, it is not that cultural creations have become a necessity for young people’s lives, but design and aesthetics. products are becoming a part of young people’s lives.”
China Youth Daily·China Youth Daily reporter Jiang Xiaobin Source: China Youth Daily
Version 04, January 20, 2023