Chinanews.com, Hangzhou, January 18th, title: Zhejiang Cultural Tourism Observation: Why did the West Lake Cruise become a new landmark in Hangzhou?
Reporter Wang Titi
Recently, the West Lake cruise in Hangzhou, Zhejiang Province has attracted many tourists to take pictures and check in.
The naive lucky rabbits are sitting on the bow of the boat with small lanterns... 30 "lucky boats" with special rabbit lanterns for the Spring Festival have appeared on the West Lake.
During the event, every evening, these "lucky boats" are lit up with dots of lights.
If you take a closer look, there is a cute little rabbit device on the bow, carrying a red lantern with the word "Fu", and the sides of the hull are also printed with "Fu".
It is reported that the "Lucky Boat" has been carefully designed, and the giant rabbit lights on the bow are combined with blessing characters, paper-cut and other elements to double the festive atmosphere.
Among them, the rabbit lamp was designed and manufactured by Chinese paper carving artist Wen Qiuwen. It was made using traditional lantern crafts, and at the same time made some micro-innovations. The internal structure of the rabbit can be seen through the body.
The pattern on the lantern with the word "Fu" comes from the color of folk ladies' clothing in the ancient paintings of the Song Dynasty - the lotus flower, which means auspiciousness, good fortune and longevity.
As soon as the newly dressed "Lucky Boat" appeared on the West Lake, it attracted many tourists to stop and admire it, and took pictures to check in.
"Very good, the atmosphere of Chinese New Year is here!" said Ms. Hu, a Hangzhou resident.
Tourists take photos and check in on the rabbit lamp "Fufu Boat" Photo by Wang Gang
"Only in the Chinese New Year, there are the twelve zodiac signs and the character of blessing. Whether it is the New Year rabbit on the boat or the lantern with the character of blessing, they are the elements we are most familiar with, but when it appears on the West Lake cruise ship, it feels very fresh." This special transformation of the West Lake cruise ship expresses love.
The festive and mellow blessing characters sent a happy New Year flavor in advance, instantly filling up the sense of ritual of the New Year, and also caused many netizens to shout: Come on this year’s five-blessing activity, it’s almost New Year’s Eve, collect blessings for blessings It's the standard for Spring Festival!
According to passengers who have experienced the "Fortune Ship", there are really customized blessings on the ship that can be scanned, and they have successfully received an easter egg card. Although I don't know what it is useful for, I feel very pleasantly surprised.
In addition, there are custom-made hand warmers on board, so that everyone can enjoy the warmth of boating on the lake and enjoy the warm moments of reunion with relatives and friends.
Some passengers also praised it and said, "The West Lake cruise is too romantic, it has a strong New Year flavor, and it is full of New Year rituals!"
West Lake Mid-Autumn Festival moon boat Wang Gang photo
The reporter learned that because of the appearance of the "blessing boat" with rabbit lights on the West Lake, the popularity of West Lake cruises has soared.
According to recent data from Mafengwo, the "West Lake Cruise" has become a "new landmark" for checking in in Hangzhou, and its popularity has soared by 135%.
Of course, the romance of the West Lake cruise is far more than that.
For example, the 33 moon boats that "dominated" everyone's circle of friends during the Mid-Autumn Festival last year "lit up" the West Lake for three consecutive nights and "reproduced" the classic legend of "Three Pools Reflecting the Moon" and "33 Moons".
During the event, on the West Lake, tourists sat on 33 moon boats to patrol the island at night and go boating to enjoy the moon.
On the way, there are wonderful festive themed performances in turn, such as silk, bamboo and elegant music, coming from the sky, directly filling the festive atmosphere.
In the reporter's opinion, whether it is the "blessing boat" with rabbit lanterns in West Lake or the "moon boat" in Mid-Autumn Festival in West Lake, the merit lies in the use of the common emotional intentions of "year of the rabbit", "blessing" and "moon" in ancient and modern times. The expression fully enters the ancient scene, so that the elegance and poetry of the ancients can be fully integrated into the lifestyle of modern people. Coupled with the timely "appearance" of new technologies, the cultural and tourism creativity that blends ancient and modern is very important for inheriting traditional culture and increasing aesthetic interest. , Optimizing the travel experience is undoubtedly a successful attempt.
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