China News Service, Guiyang, January 16 (Zhou Yanling) During the two sessions of Guizhou Province in 2023, Shi Xian, a member of the "post-90s" CPPCC wearing Dong costumes, wearing exquisite silver jewelry and Guochao cultural and creative masks, warmly greeted the members around him. Recommend the ethnic cartoon IP expression packs of "Ba Xiaosha" and "Dong Little Sister", "Guizhou's precious ethnic culture and intangible cultural heritage deserve to be seen by more people."
Out of love for national culture and intangible cultural heritage craftsmanship, Shi Xian, who graduated from English major in 2017, returned to his hometown Congjiang, Guizhou from Jiangsu to devote himself to the inheritance of national culture and the innovation of intangible cultural heritage craftsmanship. From the perspective of contemporary young people, he helped his hometown National cultural development.
The picture shows delegates wearing national costumes attending the two sessions of Guizhou Province.
Photo by Qu Honglun
In recent years, the "national trend" has quietly risen. The Forbidden City launched cultural and creative lipsticks. A group of time-honored brands such as Laoganma and Big White Rabbit have also collectively innovated, integrating traditional cultural elements with modern trendy aesthetics, and are favored by young people.
"The rise of the national trend has provided a rare opportunity and carrier for the innovation of intangible cultural heritage. We must keep up with the pace of the times and break the traditional barriers." Increase the construction of the youth intangible cultural heritage talent team, formulate the "inheritance + dissemination" two-wheel drive operation model to explore the cross-border intangible cultural heritage.
The picture shows "post-90s" Shi Xian, a member of the CPPCC Guizhou Province.
Photo provided by the interviewee
The reporter learned that in Shixian’s handmade embroidery workshop, in addition to traditional ethnic costumes, there are also cultural and creative products such as handmade silver brooches, embroidered batik pillows, embroidered decorative paintings, and derived ethnic cartoon character illustrations. Practical intangible cultural heritage creative products.
"National trend" prevails. Shi Xian intends to continue to promote non-heritage cultural and creative products in the future, bringing intangible cultural heritage back to life, and trying to develop characteristic animation IP and related peripheral products. She hopes that relevant departments can introduce more comprehensive policies to support entrepreneurs returning home , Youth entrepreneurship, thus attracting more and more young people to provoke the burden of national culture protection and inheritance.
The picture shows the batik cultural and creative products of Guizhou.
Photo by Zhang Yanmei
"To tell a good story about intangible cultural heritage in a modern context and reflect the innovation of intangible cultural heritage inheritance, the key is to have a new subject of inheritance, that is, to make more young people and college students fall in love with intangible cultural heritage and actively inherit intangible cultural heritage." Representative of Guizhou Provincial People's Congress Jiang Youcai said that young people and college students, as a new group and new force, can inject new vitality into this ancient cause by joining intangible cultural heritage.
As a representative of the Guizhou Provincial People's Congress, Jiang Youcai has another identity - the director of the Department of Ethnic Culture and Creative Industries of Qiandongnan Vocational and Technical College for Nationalities.
In his opinion, young people understand young people best, and the grafting of traditional intangible cultural heritage with modern national trends is an innovation in the way of intangible cultural heritage communication.
Data map: Guizhou intangible heritage horsetail embroidery cultural and creative products.
Photo by Zhou Yanling
Jiang Youcai believes that with the addition of new groups and new forces, and through the realization path of new design and new use, intangible cultural heritage can rebuild a new topic system, and at the same time, through the dissemination of new media and the powerful promotion of tourism industrialization, It can make intangible cultural heritage popular, refreshing and realize industrial integration.
The picture shows the cultural and creative products of Guizhou intangible cultural heritage bamboo weaving.
Photo by Yang Changqin
Jiang Youcai gave an example of an entrepreneurial team of college students represented by Guizhou Xiuniang Culture Co., Ltd. The team has gradually developed from a handicraft work-study cooperative incubated in the school to a "leader" in the local intangible cultural heritage industry in just three years, not only in Majiang ethnic villages in Guizhou The opening of 13 intangible cultural heritage embroidery workshops has also driven more than 800 embroiderers to increase their employment and income. "The average age of the 19 designers is only in their 20s. They are young and have ideas. They rely on superb skills to boldly innovate on the basis of inheriting culture." , making intangible cultural heritage products more suitable for young people’s preferences, this is the driving role of young people’s innovation and inheritance of intangible cultural heritage.”
The picture shows a horsetail embroidered wrist bag, an intangible cultural heritage product in Guizhou.
Photo by Zhou Yanling
"I hope to build a stable support mechanism for college students' innovation and entrepreneurship, especially support for entrepreneurial projects and teams in the field of 'intangible cultural heritage + cultural innovation' in terms of policies, funds, and technology." Jiang Youcai suggested that for in-depth participation and integration into the development of vocational education Intangible cultural heritage enterprises provide certain policy preferences and financial subsidies to promote the successful experience of apprenticeships with Chinese characteristics in the field of traditional intangible cultural heritage skills.
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