Multiple "firsts"! "2023 Spring Festival Gala" press conference introduces technological innovations and program highlights
On January 16, China Central Radio and Television's "2023 Spring Festival Gala" held a press conference to introduce a number of technological innovation highlights, officially announced the lineup of hosts, and released the Spring Festival Gala promo video and mascot "Rabbit Yuanyuan" for the first time Animated short film.
Wang Xiaozhen, deputy director of China Central Radio and Television, attended the press conference.
Jiang Wenbo, a member of the editorial meeting of China Central Radio and Television, introduced the application of technological innovation in the Spring Festival Gala, saying that he would fully demonstrate the fruitful results of the strategic pattern of "5G+4K/8K+AI" constructed by the headquarter, and make extensive use of 4K/8K, AI, XR, etc. New technologies continue to promote the integration and innovation of "thought + art + technology", and present a "New Year's Eve Dinner" for Chinese people around the world that is ideological, artistic, ornamental, and full of technology.
The person in charge of the Art Program Center of China Central Radio and Television introduced the creative highlights of the Spring Festival Gala, saying that this year’s Spring Festival Gala adheres to the main tone of “happy, auspicious and beaming” and highlights the theme of “a thriving new era of China, a better life with each passing day” to create a strong sense of happiness An atmosphere of confidence and hard work.
In the program of about four and a half hours, various program types such as singing and dancing, language, opera, martial arts, acrobatics, and children's programs are carefully arranged, and strive to present the new era and new journey with innovative and creative designs. The new look and new atmosphere.
Technological innovation rushes forward
Multi-screen presentation to create an immersive Spring Festival Gala
This year’s Spring Festival Gala, the headquarter once again made a breakthrough in technological innovation and application, achieving multiple “firsts”: the first live broadcast of the Spring Festival Gala with “8K ultra-high-definition + three-dimensional brilliant sound”; The intelligent accompanying technology pioneered by the main station realizes the simultaneous production of high-definition/4K/8K versions of the Spring Festival Gala; for the first time, three-dimensional jingcai sound is used to produce the audio signal of the Spring Festival Gala, which restores the sound effect of the Spring Festival Gala to the maximum extent and creates an immersive effect; the main station takes the lead in developing The VR three-dimensional image rendering technology will also be unveiled on the stage of the Spring Festival Gala for the first time, and the audience can enjoy the generation process of the three-dimensional image drawn by the VR painter in real time.
This year's Spring Festival Gala will also make full use of cutting-edge technologies such as XR and AR to create a lifelike virtual stage and bring the ultimate experience to the audience.
5G cloud connection technology builds a bridge from the cloud to the scene, allowing the Spring Festival Gala stage to sing a song both inside and outside the scene.
The free-view ultra-high-definition shooting system is superimposed with an intelligent frame insertion algorithm to quickly generate smoother, continuous, and stable "time-space flow" and "wonderful freeze-frame" wonderful moments.
The full application of a series of hard-core technologies will bring wonderful and shocking audio-visual experience to the audience.
In order to meet the diverse viewing needs of the audience and feel the warm and festive atmosphere of the Spring Festival Gala anytime, anywhere, the main station will use the dual platforms of "Hundred Cities, Thousand Screens + Cloud Listening" to broadcast live simultaneously.
Audiences can enjoy detailed immersive audio-visual effects on the 8K ultra-high-definition public large screens of "Hundred Cities, Thousand Screens" in cultural squares in about 500 cities across the country, combined with the three-dimensional brilliant sound of the cloud listening client.
This year, "Vertical Viewing Spring Festival Gala" launched the new function of multi-screen simultaneous viewing for the first time, bringing mobile phone users more unique perspectives in front of and behind the scenes.
For the first time, the CCTV client will use two modes of "vertical screen + 3D colorful sound" and "horizontal screen + 3D colorful sound" to broadcast the Spring Festival Gala live, for netizens to choose flexibly.
New ideas appear frequently, and new wind blows
Warmly accompany the audience to celebrate the New Year happily
At the press conference, this year's Spring Festival Gala's choreography short film debuted, using a simple and smart choreography design to intuitively explain the concept derived from the name "Man Ting Fang" in Chinese classical literature.
The dynamic image of the official mascot of the 2023 Spring Festival Gala "Rabbit Yuanyuan" also met the audience for the first time. The lively and cute appearance, bright big eyes, bring people full of joy and auspiciousness.
The Malan Flower Children's Choir and the Guoguo Choir from Zhongba Village, Xide County, Daliangshan, who sang amazingly at the opening and closing ceremonies of the Beijing Winter Olympics, will also be on the stage of the Spring Festival Gala for the first time, singing with clear and tender voices. To open the Spring Festival Gala, send the sweetest and purest New Year greetings to the audience.
The host lineup of the 2023 Spring Festival Gala is released for the first time. Ren Luyu, Sa Beining, Nigmaiti, Long Yang, Ma Fanshu, and Wang Jianing will accompany you to celebrate the New Year with you on New Year's Eve!
At 8:00 p.m. on January 21, "2023 Spring Festival Gala" will be broadcast on CCTV's comprehensive channel, variety channel, Chinese international channel, national defense and military channel, children's channel, music channel, agricultural and rural channel, and 4K/8K ultra-high-definition channel TV channels such as Voice of China, Voice of Music, Classic Music Broadcasting, Voice of Literature and Art, Voice of the Greater Bay Area, Voice of Taiwan Strait, Voice of Chinese Villages, Chinese Global Broadcasting, Voice of South China Sea, China Traffic Broadcasting, etc. New media platforms such as CCTV, CCTV News, Yunting, CCTV.com, CCTV, and International Online broadcast live simultaneously.
CGTN (China Global Television Station) English, Spanish, French, Arabic, Russian channels and foreign new media platforms in 68 languages will link more than 700 media from more than 170 countries and regions around the world to live broadcast and report on the Spring Festival Gala.
Meet on New Year's Eve, the headquarter "2023 Spring Festival Gala" welcomes the New Year of the Rabbit with you!
(CCTV news client)