Reporter Song said
rich types
The seven new films in the Spring Festival file are "The Wandering Earth 2", "No Name", "Man Jianghong", "Deep Sea", "Exchanging Life", "Chinese Ping Pong: Jedi Counterattack", "Bear Infested·Stay with Me "Bear Core"", which were originally scheduled to be released before the Spring Festival. "Avatar 2" and "Puss in Boots 2", which have ended their screening period, will join the 2023 Spring Festival competition. The key of "Avatar: The Way of Water" will be postponed from January 15th to February 14th. Covering the entire Spring Festival stalls.
Among the seven fixed films and two postponed films, "Avatar: The Way of Water" and "The Wandering Earth 2" are considered "super head" films. The duel between these two films will be quite fierce.
In 2019, "The Wandering Earth" achieved a counterattack at the box office with excellent word-of-mouth fermentation, and cultivated a certain audience base and IP effect for "The Wandering Earth 2" in the Spring Festival this year, making the film an absolute leader in terms of expectations.
According to Maoyan and Taopiaopiao, "The Wandering Earth 2" is currently ranked second in the Spring Festival file by the number of people who want to watch it. Many industry insiders predict that "The Wandering Earth 2" will be the champion of the Spring Festival file.
In terms of cast, in addition to the return of Wu Jing, "The Wandering Earth 2" also has a group of powerful players such as Andy Lau, Li Xuejian, and Ning Li.
Judging from the trailer, the plot of the second part not only builds imaginative sci-fi equipment such as huge "propellers", but also embodies the sci-fi spirit of never giving up in Liu Cixin's original work, and the homeland feeling of "taking the earth to wander together" It is worth looking forward to what kind of in-depth excavation and new expression there will be.
Maoyan wants to see the data and currently ranks first in Zhang Yimou's "Manjianghong". This is a suspenseful story about an ancient costume four years after Yue Fei's death. A large number of comedians are used in the cast. How much comedy is there in the film?
Does costume suspense fit with the Spring Festival stalls?
What kind of roles did the murderous Yi Yang Qianxi and Shen Teng, who has a comedic aura, play?
These are the highlights of "Manjianghong".
Deng Chao and Yu Baimei's "Chinese Table Tennis: Jedi Counterattack" tells the reversal story of the trough period of Chinese table tennis in the 1990s, and I believe it will make the audience excited.
Tony Leung and Wang Yibo are sitting in the town, and Cheng Er's film "No Name" is not lacking in highlights. The film focuses on the treacherous hidden front and tells the story of underground workers risking their lives to deliver information and defend their homes and the country.
Director Cheng Er's very personal lens language and Tony Leung's acting skills are the highlights of the film, and actor Wang Yibo also brought a lot of traffic to the film.
As the only pure comedy movie in the Spring Festival file, "Exchange Life" is responsible for the lively atmosphere of this year's Spring Festival file. The film will use fantasy elements to perform misplaced comedy effects.
The animated film "Bear Infested: Bear with Me" revolves around the theme of mother-child affection, filling the atmosphere of the Spring Festival reunion. This time, the "Bear Infestation" IP returns to realistic themes, and the baby version of the bear is also revealed for the first time in the trailer Big Bear Two.
Another animated film "Deep Sea" in the Spring Festival is aimed at audiences of all ages. The film focuses on exquisite visual effects and Chinese aesthetics. It technically realizes the combination of Chinese ink painting and three-dimensional. My heart is full of expectations.
Large crowds
In terms of quantity, seven to eight blockbuster films are basically the standard for the Spring Festival in recent years.
The seven Spring Festival movies in 2021 are "Detective Chinatown 3", "Hello, Li Huanying", "Assassination of Novelists", "Order of the God of Samurai", "Rushing Crowds", "New God List: Nezha Rebirth", "Bear Infested Wild" "Mainland"; there are eight films for the Spring Festival in 2022, namely "Shuimen Bridge of Changjin Lake", "This Killer Is Not So Calm", "Miracle Stupid Kids", "Bear Infested Return to Earth", "Four Seas" and "Snipers" "Pleasant Goat and Big Big Wolf's Basket Out of the Future" and "Little Hudun Hero".
Judging from the box office performance of the Spring Festival stalls in the past, the situation of one movie feeding the entire schedule has become a thing of the past. In 2021, seven new films will be released in the Spring Festival stalls, and they are called "the strongest Spring Festival stalls in history" with a box office of 7.822 billion yuan.
The 2022 Spring Festival file consists of eight films. The market structure still maintains the "one super and many strong" common in popular schedules. "Hero" only received tens of millions of box office.
The seven new films in the Spring Festival this year are solid and promising, with diverse genres. Before the schedule arrives, the industry has already raised expectations for breaking the box office record of the Spring Festival, especially the imported films "Avatar: The Way of Water" and "Puss in Boots 2". The postponement also adds more choices to the 2023 Spring Festival stalls.
For the Spring Festival, it is rare to see imported blockbusters and domestic films at the same time. The earliest was "Avatar" released in the Spring Festival in 2010, and two Hollywood blockbusters were released in the Spring Festival in 2012. They are "Sherlock Holmes 2" and "Mission: Impossible 4". This year's imported blockbusters will once again "enter" the Spring Festival file. suffer some influence.
As for whether this year's Spring Festival film market can recover, we should not only pay attention to the postponed imported films, but also focus on films other than blockbuster films, and look forward to the emergence of more "dark horses".
In terms of content supply and types, the pattern of this year’s Spring Festival stalls can be called “a good show”, but whether the Spring Festival stalls can really “heat up” is also closely related to the audience’s willingness to watch movies and the specific number of moviegoers. .
word of mouth effect
The gathering of blockbuster movies during the Spring Festival is generally divided into two categories according to the box office performance. One is the "seed players" in the schedule, and the other is some types with high uncertainty, which are often regarded as the "second echelon". The volume is not large, but it may become a dark horse.
Some organizations predict that the total box office of the seven new films during the Spring Festival is optimistically estimated to exceed 10 billion yuan. Whether this box office can be achieved during the Spring Festival period depends on whether there will be unexpected "rising stars".
According to the experience of the Spring Festival stalls in previous years, if you want to become a real dark horse in the Spring Festival stalls, you mainly rely on word-of-mouth fermentation in the later stage.
For example, "The Wandering Earth" released in 2019, early audiences and the market did not have high expectations for this domestic sci-fi film. Its first-day film schedule was only 11.4%, and the single-day box office ranked fourth. With the first wave of word-of-mouth Then he jumped up and became the biggest dark horse of the year.
In the 2022 Spring Festival file, the movie "This Killer Is Not So Calm" has become the biggest dark horse in the schedule due to the blessing of comedy elements, as well as the hot jokes, high-quality content and adapting to the atmosphere of the Spring Festival.
"Sniper", which will be released during the Spring Festival in 2022, tells the story of the War to Resist US Aggression and Aid Korea with a small cut. The high recognition of "Sniper" has also increased the attention of "Sniper", achieving a wave of counterattack at the box office.
This year's "Man Jianghong" brought by Zhang Yimou is still worth looking forward to because of its genre innovation and star gathering.
For some films in the Spring Festival file, the box office results may need to "fly for a while", but among the various uncertainties in the box office of the Spring Festival file, it is the "Bear Infested" series that has a steady reputation and a relatively certain box office every year.
In the past eight years, the "Xiong Qiang Combination" has gone to heaven and earth, traveled through the past, and touched the future. In terms of box office, the series has steadily achieved a box office of about 500 million every year.
Last year's Spring Festival movie "Bear Infested: Return to Earth" set a new box office record for the series.
The stable box office of "Bear Infested: Return to Earth" comes from the stable and good reputation of the series on the one hand.
Judging from the preview, this year's family-themed "Bear Infested: Stay with Me "Bear Core"" is not low in story level, and it is still a production of returning to realistic themes in a series of major movies.
Another animated film "Deep Sea" is also one of the most anticipated films by the audience. The film's visual spectacle and audiences of all ages determine that "Deep Sea" is very suitable for the atmosphere of the Spring Festival. If the word-of-mouth continues after the release Fermentation, maybe "Deep Sea" can shine in the Spring Festival file.
The Spring Festival file of the Year of the Rabbit movie is about to kick off. With the postponement of "Avatar: The Way of Water" and "Puss in Boots 2" have been announced, the lineup of this year's Spring Festival file is basically determined to consist of 7 new domestic films and 2 imported blockbusters.
The 9 films in this year's Spring Festival are all worth watching. How will the box office performance of the "popular players" be, which film will be the "rising star", and whether the Spring Festival will really be "hot", audiences and industry insiders are looking forward to it.
"Qilu Evening News" January 14, 2023, version A10