Chinanews.com, Shanghai, January 13th (Wang Ji) The story of "Little Chinese Monster" will never stop at 8 episodes.
Wang Jianer, a representative of the Shanghai Municipal People's Congress and chairman of Shanghai Film Group, who is participating in the "two sessions" in Shanghai, said in an interview with the media that the animation short collection "China's Wonderful Story" that will be launched on New Year's Day on Station B is already preparing for the second season; "What will be created is an IP universe, and each short film will have a different IP development plan according to its own characteristics.
After two years of planning and production, "Chinese Strange Tan" has become popular with word-of-mouth since its launch on New Year's Day.
As of January 11, the total number of views of the film has exceeded 62.65 million, with a score of 9.9 on Bilibili and 9.5 on Douban.
It is worth noting that "China's Strange Story" is not only popular online, but also created a "popular style" offline——Shanghai Animation Film Studio's Tmall official flagship store has two genuine "China's Strange Tan" peripherals , all sold out within a week.
"Meiying Studio adopts the form of art short film collection, gathers a group of excellent animation directors, and also gives everyone a free creative space, and completes an innovative expression of Chinese traditional culture through mutual discussions and even competitions." Wang Jianer It is this creative form that provides a broad space for "Chinese Stories" to create an IP universe, "Contemporary youth's confidence in Chinese culture and their pursuit of innovative expressions of Chinese culture have enabled "Chinese Strange Tans" to be online and offline. All the hot out of the circle provides a rich soil. Such a wide and deep content IP provides us with new opportunities to build China's own animation IP universe."
Finalized poster of "Chinese Strange Tan".
Photo courtesy of Shanghai Film Group
Shanghai Film Group will extensively learn from overseas mature development models, and on this basis, combine the characteristics of the Chinese market and Shanghai Film Group's actual situation to explore the development path of China's big IP.
"For example, we are studying the production committee model adopted by Japan, where the animation industry is developed. This model has mature experience in joint production teams, platforms, industrial resources and capital." Wang Jianer told reporters that the future "little monsters" There will be their own big movies, derivative peripherals, and more importantly, they will have their "own development team" - "China Strange Tan" will have its own independent IP development company.
It is understood that as early as 2021, Shanghai Film Group proposed to Shanghai Meiying to form an independent IP operation company to explore an innovative model that integrates content development and IP development, and release the huge energy of Meiying IP.
After many investigations, Shanghai Film Group established Shanghai Film Yuan Culture Technology Development Co., Ltd. in 2022. As a new market entity for Shanghai Film Group to implement the big IP development strategy, it took the first step of exploration.
""Chinese Stories" has rich connotations, diverse images, cultural heritage and innovative expression, and unlimited space for content development. After the test of the market, the audience's love provides a rich soil for the development of "China Stories". Shanghai Film We will speed up the second step of big IP development - set up an independent IP development and operation company for "China Strange Tan", accelerate the exploration of the path of content creation × IP development, and better present the charm of Chinese culture to young people and present To the world." Wang Jianer said.
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