On the third of January 1973, cartoonist Rune Andréasson's well-known cartoon character got his own newspaper.

But already in the 60s, the cartoon bear and his friends had become popular through a serial in the magazine Allers and their own television series.  

This year, a jubilee issue is published, which is the 743rd of the magazine.

Behind the issue are scriptwriter Jimmy Wallin and cartoonist Tony Cronstam.

"Be ahead of your time"

Rune Andréassons drew the series on his own until the 90s and then handed it over to the company Egmont.

Subsequently, a number of different cartoonists have had the task of developing the series.

- Bamse is very much about solidarity, taking care of the weak and standing up against oppression, which feels very adapted to the Swedish market, says Fredrik Strömberg, series researcher at Malmö University.

As a loyal Bamse reader, he has followed the comic book's development.

And he believes that Rune Andréasson was ahead of his time through his choices of subjects and characters.

- When Andréasson created the series, it was a product of its time, a boy's book adventure.

But when he introduced the family, it was also a break with how comics work.

That he introduced family life as a basis for the story, says Fredrik Strömberg.

"Is there a need for a physical newspaper"

During its fifty years, the comic book has been both praised and criticized for being too left-leaning.

But the fact that Bamse is political is built into the series' genes, says Fredrik Strömberg.

- Right from the start, Andréasson incorporated thoughts about social injustice and how to stand up to power, he says.

What does the future look like for Bamse?

- Even though we are seeing the death of newspapers, I think there is a need for a physical newspaper and I think Bamse will be around for a very long time.

Hear more about Bamsetidningen in the clip above.