Although online individualized learning guidance services were labeled as "No. 1 in user satisfaction" on websites, etc., the survey on which this was based included responses from people who did not use the services. As the investigation was not objective, the Consumer Affairs Agency issued an order to the company in Tokyo to take measures to prevent recurrence.
"Banzan", which is headquartered in Tokyo and provides online individual learning guidance services, received the order.
According to the Consumer Affairs Agency, at least from March to July last year, this company was "No. 1 in online tutor user satisfaction" and "No. Tutor User Satisfaction” was advertised on their own website, pamphlet, video sharing site, etc.
However, when the Consumer Affairs Agency confirmed the contents of the questionnaire survey that was shown as the basis for the No. 1 satisfaction level display, some of the respondents included those who did not actually use the service. , It means that the survey was not conducted by an objective method, such as judging the satisfaction level only from the appearance of the homepage.
For this reason, the Consumer Affairs Agency has issued an order to prevent recurrence, etc., saying that such representations fall under the Act on Premiums and Misleading Representations.
In an interview with NHK, Banzan said, "I am very sorry for causing trouble. We will do our best to prevent a recurrence in the future."