Is it more troublesome to watch TV in the smart age?
Recently, the topic "Watching TV is too strenuous" has been on the hot search.
Some netizens posted videos complaining about the high fees of smart TV video apps. Watching TV series, movies, and animations through the video apps downloaded on the TV is actually charged separately.
After the video was released, it received many likes and comments from netizens.
Many netizens said, "You spoke out everyone's aspirations", "I miss the original TV, and now it has changed", "The cost of watching TV after a year has been ridiculously high, and now the TV has become a decoration."
People often say that technology changes life, but the sympathy of netizens can't help but make people ask: Why is it more troublesome to watch TV in the era of smart TV?
In fact, netizens' complaints are not denying the progress of TV technology and the convenience it brings to people's lives.
Smart TV not only has a large screen size and high resolution, but also is lighter and thinner, which is convenient for people to save indoor space.
In terms of viewing experience, you no longer have to wait for the live broadcast of the TV station, and you don't have to regret missing a wonderful program or video clip. You can pause and order at any time, and people have more choices.
This unprecedented sense of control when watching TV is only possible with the advancement of technology.
People's nostalgia for the TV in the past may have beautiful nostalgia in it, but I'm afraid it refers more to the refreshing and pure watching TV before.
The old TVs in those years were bulky in appearance and did not have many compatible functions. However, under the new technical conditions, the connotation and extension of TV are constantly expanding, and the ecology of TV programs is also changing.
With the rise of emerging media, people's audio-visual requirements cannot be met by old-fashioned TVs. Smart TV manufacturers thus compete in technology and price.
However, because of this, many video content suppliers are deeply integrated into the TV production and sales process, and the stakeholders are more diverse and complex, so that smart TV is no longer as simple as a big screen.
In the past, some netizens have also reported the phenomenon of "matryoshka-like refilling members". The intuitive feeling of TV users is that after recharging a member, they cannot completely "clear the customs" and cannot see all the film and television content.
If you want to "charge again and again", then the cost of watching videos will naturally become higher.
In fact, under the new sales and marketing model, TV has become a platform for video content distribution and aggregation. TV manufacturers and content suppliers use various membership systems and recharge rules to determine the degree of openness and sharing of content. , ultimately affecting the choices of TV viewers.
The pricing and competition strategies among different apps involve the copyright and revenue of programs, which will also make users feel scattered and fragmented when watching TV and choosing services.
It can be said that even young people who play with the Internet on weekdays will feel uncomfortable when exposed to the TV membership recharge model.
In addition, there are many elderly and young people among the TV viewers. They are not familiar with related operations, and they may mistakenly register as members when watching TV.
The popular "living room marketing" has changed the market "play" of the TV and content industries, but if you can only "unlock" smart TVs by constantly recharging members, TVs that can activate the family atmosphere will gradually be left out.
When users start to "vote with their feet" and abandon TV to embrace other viewing and viewing media, this loss of users may not be a blessing to the TV industry and membership system.
With the improvement of social copyright awareness, people are more and more willing to pay for high-quality content, but rich content supply, clear membership rights, reasonable charging standards, convenient user experience, etc. are also the next step for the TV industry to improve user reputation and The power point of user experience.
Only companies that solve problems based on user pain points can gain more users and occupy a larger market.
Bai Yipeng Source: China Youth Daily