Liu Yuanjie, wearing a suit and tie, sat in the middle of the venue, with focused eyes, mature and stable.
Such an image of a CPPCC member in Yuli County, Xinjiang, is very different from the "brother with a fake background" that netizens are familiar with.
Zhou Bo, head of the Yuli County E-commerce Office, said that Liu Yuanjie looks naughty and casual on the Internet, but he is a person with feelings, ambitions and full of positive energy.
He not only brought the goods himself, but also helped Yuli County train talents, establish an e-commerce matrix, and promote the development of local agricultural products.
Liu Jia, head of Yuli County's Foreign Publicity Office, said that Yuli County is rich in agricultural specialties and tourism resources. Liu Yuanjie was elected as a member of the Chinese People's Political Consultative Conference, and Yuli County cherishes such e-commerce talents.
"Being elected as a member of the CPPCC has a little more responsibility"
Liu Yuanjie claimed to be a bit surprised to be elected as a member of the Political Consultative Conference of Yuli County, Xinjiang.
On December 26, 2022, he participated in the Yuli County CPPCC meeting, and "showed off" his image as a member of the CPPCC in his circle of friends.
In the photo, he is wearing a suit and tie, sitting in the middle of the venue, with focused eyes, mature and steady.
As a result, he became a hot topic again and was reported by People's Daily, CCTV and other media.
In July 2022, he was questioned by netizens that his background was too fake in a live broadcast because his rough appearance was incompatible with the beautiful scenery behind him.
In order to prove the authenticity of the background, he immediately threw the bucket into the river, then ran barefoot into the river to retrieve it...
This originally simple live broadcast and screen recording made him an instant hit on the Internet, directly gaining 10 million followers.
And his "anxious to prove" the video of dumping barrels with a true background made netizens start a "crazy second creation".
The figure throwing the bucket was keyed in various scenes, appearing in the crater, outer space, and pacing on the wing without any sense of disobedience...
Behind the carnival, Liu Yuanjie's sales soared.
In the past year, he directly brought more than 10 million yuan in goods.
After being elected as a member of the county CPPCC, he felt "a little more responsibility" and set a small goal for 2023, bringing in 100 million yuan in goods.
I wanted to travel to Xinjiang, but now I have taken root to start a business
The 25-year-old Liu Yuanjie was ridiculed by netizens to look like 45 years old. He joked that "the mental age is older".
He said that all the friends he made during his entrepreneurial stage were "post-70s" and above. He doesn't go to bars, doesn't play mobile games, and doesn't have the lifestyle of a 25-year-old.
Liu Yuanjie told reporters that he was originally from Guizhou, grew up in Suzhou with his migrant parents, and dropped out of school at the age of 16.
He said that he had a hard time when he was a child. His parents rented a small house outside the Suzhou factory. The family only had one bunk bed. When he was in junior high school, he slept with his elder brother on the upper bunk and his parents on the lower bunk.
After dropping out of school, he visited construction sites and factories.
The best job is to work in a mold factory, with five social insurance and one housing fund.
He originally wanted to work hard, but because of knee problems since he was a child, he would fall if he stood for a long time, and was later fired by the company.
For a year, he stayed behind closed doors, taught himself UI design, graphic design, etc., and tried to write online novels.
Then started a business in Suzhou, with ups and downs.
In July 2020, after failing to start a business again, a friend introduced Liu Yuanjie to Korla, Xinjiang to help growers sell fragrant pears.
He decided to give it a try and traveled to Xinjiang by the way.
Unexpectedly, in one month, he sold more than 30 tons of fragrant pears.
It was at this time that Alimu, a young man from Korla, met.
At that time, Liu Yuanjie didn't want to appear on the screen, but just wanted to do something behind the scenes. When selling fragrant pears on Douyin and other platforms, Alimu appeared on the scene.
After staying in Xinjiang for more than a month in 2020, Liu Yuanjie returned to Suzhou to continue working.
In August 2021, he went to Xinjiang again and started selling honey with Alimu.
Zeng Rui is Liu Yuanjie's partner and friend.
Zeng Rui said that they stayed in Korla together for two months, and then went to select products. They felt that the environment and resources in Yuli County were good, and then went to Yuli County.
After returning to Suzhou at the end of 2021, Liu Yuanjie went to many places across the country to learn about the honey market.
He said that since he wants to do this, he must have a deep understanding.
He decided to take root in Xinjiang and insist on doing e-commerce of special agricultural products.
I often only sleep for three or four hours to shoot videos
In Zeng Rui's view, Liu Yuanjie seems to be very casual, but he is very serious and dedicated in doing things.
Alimu left the team for a while, and for a long time, the team consisted of only Liu Yuanjie and Zeng Rui.
Zeng Rui sometimes helps to shoot videos, and most of the time is responsible for customer service. "Sometimes when I see a bad review in the middle of the night, I have to reply and explain it quickly."
And Liu Yuanjie is even busier. He has to be responsible for live broadcasting, editing, product selection, and discussing cooperation and operation with beekeepers and enterprises.
The first time Zhou Bo met Liu Yuanjie was in 2021. Liu Yuanjie approached him to discuss product cooperation.
Zhou Bo thinks that this young man is not good looking, but he is "feeling and ambitious", and he is very experienced in the field of e-commerce, so he is a very pragmatic person.
Liu Yuanjie said that when he started his business in Suzhou, he worked on Internet platforms, e-commerce, and later media, and he did have a lot of "trial and error" experience in this field.
Zeng Rui also said that Liu Yuanjie was very serious and attentive.
Sometimes in the middle of the night, he suddenly thought of going to a certain place to shoot a video, and he always left as soon as he said, "working anytime".
Liu Yuanjie said that because he was too busy, he often only slept for three or four hours at night.
After becoming popular, the team finally began to recruit people, with dedicated customer service, photography, etc., the current team has a total of 14 people, all of whom are "post-95s" and "post-00s".
Becoming "Talents Cherished by Yuli County"
Liu Jia, head of Yuli County's Foreign Publicity Office, told reporters that Liu Yuanjie's election as a member of the County Political Consultative Conference is a measure for Yuli County to optimize the business environment, cherish and retain talents.
Liu Yuanjie brought the goods live and became an Internet celebrity, which played an important role in the development of the local agricultural specialty industry, tourism and cultural promotion.
Yuli County Bureau of Commerce and Industry Information introduced in a material that Liu Yuanjie sold 50 tons of honey and 30 tons of black wolfberry in just two months, directly selling the honey and black wolfberry in Yuli County in short supply.
"He is the talent we need in Yuli County." Zhou Bo told reporters that Liu Yuanjie not only brought the goods himself, but also organized training for all young people who are willing to live broadcast together with the E-commerce Association. Currently, online training has been held 4 times, and offline training 12 times, the self-media matrix of Yuli County was initially established.
In the autumn of 2022, when Populus euphratica forest is at its most beautiful, a self-media matrix composed of 12 people promotes the Luobu village scenic spot.
In less than two months, the number of exposures of scenic spots has increased from 60 million to 240 million.
Zhou Bo told reporters that Yuli County plans to use Liu Yuanjie as the leader to establish a rural revitalization live broadcast base, so that more people can devote themselves to this field.
Chengdu Commercial Daily-Red Star News reporter Yang Ling