China News Service, Beijing, January 6th (Reporter Ying Ni) For two consecutive years, the China Opera and Dance Theater has practiced the dual performance mode of "Dancing in Spring" with "offline performance + online performance" simultaneously, and the dancer training and assessment course Move onto the stage and create an amazing "most beautiful exam".

On top of this, we are also working hard to explore the paths and methods of online performing arts, adding a touch of innovative spring to "Dancing in Spring".

It is reported that from 2021 to 2022, the total network exposure of "Dancing in Spring" will exceed 200 million.

　　"In the theater, I act and you watch; online, I act and we watch together."

　　In September last year, the 2022 version of "Dancing in Spring" premiered at Beijing Tianqiao Art Center.

Two months later, the online performance of "Dancing in Spring" by the Dance Theater Troupe of the China Opera and Dance Theater premiered simultaneously on all major network platforms.

　　When it premiered, the interactive idea of ​​"starring and watching with the audience" inspired many impromptu reactions.

When the actor Hao Ruoqi saw the details of the eyes captured in the camera, he immediately laughed, "We dancers have developed a kind of aiming skills, always aiming at the surrounding companions with peripheral vision, finding the position and finding order."

　　Due to the capture and zoom function of the lens, many details of the performance can be seen at a glance.

After watching the premiere, a viewer commented on Weibo, "I thought that the real-time experience of the scene would be lost across the screen, but I was surprised to find that I don't have to be limited by the distance of the location and the angle of view. Whether it is a big scene group dance or a solo dance, I can watch it." It’s so clear, compared to the offline experience, I really feel like I’m earning money.” Zhu Yin, who is the deputy director of the dance theater troupe and also the main creator of "Dancing in Spring", also feels deeply about this sense of clarity, because I am very pleased to see one of the actors making subtle improvements, "Look, his eyes are much richer now. This kind of improvement in details is usually difficult to catch, but it can be seen very clearly in the video. "

Photo courtesy of Tianqiao Art Center for "Dancing in Spring" stills

　　It is understood that in the past two years, the online version of "Dancing in Spring" has used film and television lens language and a variety of new technologies to carry out digital innovation, such as 360-degree free viewing angle, bullet time shooting stunts, and the latest high-definition shooting, etc. Various lenses and perspectives The details of the actors' performances are enlarged and highlighted, bringing the audience a brand new viewing experience.

　　It is worth mentioning that the change of the performance scene is not a small test for the team.

Xu Ning, deputy director of the China Opera and Dance Theater, said that theater performances have a higher degree of error tolerance, and the ability to capture them with the naked eye is not so sensitive. Small mistakes may not be noticed, but the magnification effect of the lens will make them fully exposed. The requirements are also the highest.

"The more critical difficulty lies in the absence of interdisciplinary talents across the fields of dance and video."

　　With the launch of the online product of "Dancing in Spring", after the filming is completed, it will enter the stage of online publicity and distribution. The operation team of Beijing Tianqiao Art Center will take over and cooperate with the group party. The former is mainly responsible for the operation of the online version.

　　Who is the group who pay to watch online?

What are their needs?

How much overlap does it have with offline theater consumers?

After analyzing the target audience, the operation team found that the two are very similar, both of which are mainly young and middle-aged groups who like dance and stage art, so it is clear that user needs are the core to guide the promotion planning and platform selection.

　　"The enthusiasm for interaction in offline performances reflects that the audience has a strong demand for interaction and communication with actors." Yang Shucong, deputy general manager of Beijing Tianqiao Art Center, analyzed that online performances lack the sense of presence in theater performances. , which requires more innovations in the functional design of online performing arts products, especially in terms of interactivity.

For this reason, before and after the premiere of the online studio version of "Dancing in Spring" this year, Tianqiao Art Center joined hands with the troupe to plan and launch many new ways of online interaction.

Including actors airborne Weibo super chat during the early stage of promotion, multiple dancers settled in Bilibili, set up actors to accompany the viewing angle and commentary during the premiere, and the actors landed in the barrage area of ​​the live broadcast room to interact with the audience in real time during the premiere, etc.

The main creator participated in the online broadcast of "Dancing in Spring" photo courtesy of Tianqiao Art Center

　　After the premiere, this two-way interaction of watching performances continued from online to offline high-definition screenings.

After the live version of "Dancing in Spring" is launched this year, it is planned to land in theaters in multiple cities and launch a series of high-definition screening activities. The audience meeting before the high-definition screening, and the screening will be held after face-to-face interaction with the audience.

At present, the high-definition screenings in Xiamen and Shenzhen have been completed, and the response is very enthusiastic.

　　It is reported that from 2021 to 2022, the total network exposure of "Dancing in Spring" will exceed 200 million.

As of November 2022, the online studio version has had 62.36 million exposures on the entire network, and the number of paid viewers is still rising, which gives the creative team great confidence.

According to Xu Ning, the China Song and Dance Troupe has already begun the creative planning of next year's "Dancing in the Spring", planning to combine the shooting of "Dancing in the Spring" with the real scene, and integrate the beauty of dancers' limbs into the natural landscape.

Yang Shucong said that the performing arts online product is not a supplement or accessory to the offline, but an independent new product that meets the needs of the Internet age.

It has the same root as the offline relationship.

"By operating the online performance of "Dancing in Spring", we have strengthened our confidence in the development of cloud performing arts, and performing arts cloud theater will become a new business segment for the future development of Tianqiao Art Center." (End)