Telecinco 'plays' with its programming in three strips of 'Reaction in chain' and ballasts the 'prime time'

• Audiences Telecinco doubles the Ion Aramendi contest to lift the bad audience data

Telecinco

does not find the last of his shoe.

On December 19, and after several ups and downs in the afternoon that ended up sinking already very low audiences, he launched his great bet to compete against

.

, presented by

, was the adaptation of a highly successful Italian format there, but it does not seem to have been successful among the Spanish public.

Antena 3

has marked this Wednesday the greatest distance with

in 10 months, with a difference of 6.6 points and a

fired that has taken 19.1 points to the space led by

.

Chain reaction came as a great bet from

, not only to revive the afternoon but as a step to

after the news and in the mornings on weekends.

However, the data does not go back: in the afternoon it signs an average of 6.3%, at 10pm it averages 5.7% and on weekends it registers 6.1%.

According to the audience analysis carried out by Fórmula TV based on data from the consultancy Barlovento Comunicación,

collapsed at its premiere.

It has never recovered that 7.5% share that brought together 895,000 people in front of the television.

Yes, it has come to sink to 4.9% this Tuesday, with just over half a million viewers.

Failure in all stripes

The start of the year has arrived on Telecinco with the double programming of the contest: at 8:00 p.m. and 10:00 p.m., surrounding the night news.

In this second strip, which gives way to

, things have not gone any better.

On the 1st, despite its hype and cymbal announcement, it remained at a 6% share, and it does not raise much more on Saturdays and Sundays, always taking into account that they have been weekends with little television consumption in the morning.

The main collateral victim of this

is another of the great bets that December left on

:

.

Although the start of the program hosted by Jesús Vázquez was not something to get excited about, with an 8.7%

, it was this Monday, the first day of the broadcast of Reaction in Chain at 10:00 p.m., when it sank to 5.8 %.

Nor does it get rid of the negative drag

, which has signed its two lows of the season the last two weekends, just when

ahead

.

chain

will have among its New Year's resolutions to reflect on its big bets if it wants to stop its plummet.

According to the criteria of The Trust Project

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