52.7134 million trips during the New Year's Day holiday, "Yangkang" is healing

　　China News Service, January 3rd (Chinanews Finance and Economics reporter Li Jinlei) As the first holiday after the release of the "New Ten Articles" policy, what is the difference in tourism during the 2023 New Year's Day holiday?

On the morning of January 1, 2023, a grand national flag raising ceremony was held in Tiananmen Square in Beijing.

People come to Tiananmen Square to watch the flag-raising ceremony and welcome the new year.

Photo by China News Agency reporter Sheng Jiapeng

The number of tourists traveling during the New Year's Day holiday achieved positive growth

　　According to calculations by the Data Center of the Ministry of Culture and Tourism, during the New Year's Day holiday in 2023, there will be

　　Multiple benefits such as the adjustment of epidemic prevention and control policies and the resumption of cross-provincial travel have stimulated the desire to travel to a certain extent and helped to achieve positive growth in the number of tourists on New Year's Day.

Compared with the National Day, the last holiday in 2022, the number of domestic tourists traveling during the 7-day National Day holiday decreased by 18.2% year-on-year.

Steady recovery of medium and long distance tourism

　　Mid-range and long-distance tourism has recovered steadily. The Yangtze River Delta and the Pearl River Delta have become the main source of tourist destinations in the southwest, northwest, and central regions.

　　According to Ctrip data, compared with less than 40% of users traveling across provinces in 2022, nearly 60% of users choose to travel across provinces during the New Year’s Day holiday. Population mobility has significantly released consumption potential, and the New Year’s Eve economy has driven the rapid increase in national tourism.

　　This year’s New Year’s Day holiday, the proportion of orders from different places such as hotels and cars for same journey has increased significantly.

Among the hotel orders, orders from different places rose to 67.6% from 51.3% in the same period last year.

The proportion of cross-city car orders has also increased from 10.8% in the same period last year to 22.7% this year.

The top ten civil aviation routes in terms of order volume during the New Year’s Day holiday are Shanghai-Kunming, Shenzhen-Chengdu, Shenzhen-Chongqing, Shanghai-Chengdu, Guangzhou-Chongqing, Hangzhou-Kunming, Wenzhou-Guiyang, Chengdu-Shenzhen, Hangzhou-Guiyang, Guangzhou- Chengdu.

The picture shows tourists experiencing the snow track speed skating project.

Photo by Wang Binyin

Ice and snow tourism and theme parks are popular

　　During New Year's Day, tours around the city, short-distance tours, and leisure tours are still the mainstream

　　Beijing's Old Summer Palace, Summer Palace, Zizhuyuan, Shichahai and other ice rinks or snow rinks have simultaneously launched holiday activities, attracting many families with their children to experience.

Northeast Ice and Snow World, Yabuli, Changbai Mountain, China Snow Town, "Arctic" Mohe and other classic ice and snow tourism destinations attract many tourists to experience the unique fun of ice and snow.

　　According to the data from Tongcheng Travel, during the New Year’s Day holiday this year, domestic searches related to “ice and snow tourism” increased by 179% month-on-month.

　　Theme parks, which experienced multiple closures and reopenings during the epidemic, also ushered in a peak passenger flow during the New Year's Day holiday.

Shanghai Disney Resort became the most popular theme park during the New Year's Day holiday, Zhuhai Chimelong Ocean Kingdom, and Beijing Universal Resort ranked second and third on the list of theme parks respectively.

The picture shows tourists surfing in Queen's Bay, Houhai, Sanya.

Photo by Luo Yunfei

"Yangkang" has healed the fire

　　According to public reports, on the eve of New Year's Day, the epidemic situation in some cities has passed the peak of infection.

The "Yangkang" cities in these cities have also rewarded themselves with travel one after another, and the momentum of tourism consumption has increased.

According to data from the Ctrip platform, Beijing, Shanghai, Chengdu, Guangzhou, Shenzhen, Hangzhou, Chongqing, Nanjing, Xi'an, and Wuhan are the top 10 most popular cities for traveling on New Year's Day.

　　And "Healing Tour" has become the favorite of "Yangkang".

In terms of destinations, southern and island cities with a warm climate and plenty of sunshine are hotter than previous years.

in popularity. Ctrip air ticket bookings for these destinations have increased by more than 10%, among which the air ticket bookings for Xishuangbanna have increased by 71% year-on-year, the largest increase.

　　Hotel prices have also gone up.

According to data from the Ctrip platform, the average price of hotels in Xishuangbanna on New Year’s Day was 804 yuan, with a price increase of 1.7 times; Dali’s increase was next at 36%, with an average price of 601 yuan; Sanya has become one of the cities where accommodation is in short supply. , the price increased by nearly 30%, and the average hotel price was the highest, reaching 1553 yuan.

Sanya's recent hotel rooms are almost sold out and have also been on the hot search.

　　Data from Tujia B&B shows that during the New Year’s Day period, the proportion of continuous stay orders nationwide increased by 341%.

Among them, Xishuangbanna, Xi'an, Dali, Sanya, Beihai and other cities with relatively warm temperatures, the number of homestay bookings for more than 3 days increased by more than 6 times compared with last year.

　　According to the analysis of Tongcheng Research Institute, during the New Year's Day holiday in 2023, the market recovery of some destinations exceeded expectations, showing the rapid recovery of domestic tourists' travel confidence and laying a good foundation for the recovery of the tourism market in 2023.

(use up)