Yu Mengmeng
During the New Year's Day holiday in 2023, the enthusiasm of tourists across the country to travel has steadily increased, and inter-provincial travel and long-distance travel have resumed in an orderly manner.
On an online travel platform, compared with less than 40% of users traveling across provinces in 2022, nearly 60% of users choose to travel across provinces during the New Year’s Day holiday in 2023.
Many tourist destinations ushered in peak passenger flow, and hotel reservations in Luoyang, Xishuangbanna, and Harbin increased by more than 10 times year-on-year.
On New Year's Eve, Chongqing Jiefangbei, Changsha Wuyi Square and Dali Ancient City have become the most popular New Year's Eve business districts and attractions.
Industry insiders believe that the rapid recovery of the market on New Year's Day shows that people's confidence in travel has gradually recovered, and the demand for long-distance travel has increased.
Both volume and price rise
The New Year's Day holiday in 2023 generally presents a situation of both short-distance and long-distance travel.
According to Ctrip data, compared with less than 40% of users traveling across provinces in 2022, nearly 60% of users choose to travel across provinces during the New Year’s Day holiday in 2023.
Population mobility has significantly released consumption potential, and the New Year's Eve economy has driven a rapid increase in national tourism.
New Year's Day cross-border air ticket bookings increased by 145% year-on-year, and Spring Festival cross-border travel was even more popular, with bookings increasing by more than 260% year-on-year.
The province's ticket orders increased by 22% compared with the Mid-Autumn Festival.
Major domestic destination cities have also begun to emerge from the shadow of the epidemic.
According to the same journey travel data, during the New Year’s Day holiday in 2023, the hotel reservations in Luoyang, Xishuangbanna, and Harbin increased by more than 10 times year-on-year, and the hotel reservations in Xi’an and Ningbo also increased by 862% and 451% year-on-year respectively.
In addition, Sanya, Kunming and Harbin, which are popular long-distance travel destinations in winter, all entered the top ten list of popular destinations.
Many tourists use the accumulated annual leave to extend the New Year's Day holiday and use a small long vacation to welcome the new year.
According to the data from Qunar, during the New Year’s Day in 2023, in Sanya, Xishuangbanna, Lingshui, Haikou, Xiamen, Wanning and other warm-climate tourist resort cities, Jilin Baishan, Hebei Zhangjiakou and other ski cities, the proportion of hotel bookings for more than 3 consecutive days Nearly 30%, and the average length of stay is close to 5 days.
Driven by the enthusiasm of tourists to travel, the prices of hotels and air tickets have also risen.
According to data from the Ctrip platform, during New Year’s Day, the average price of hotels in Xishuangbanna was 804 yuan, with the highest price increase, reaching 1.7 times; Dali’s increase was next, with an increase of 36%, and the average price was 601 yuan; recently popular Sanya has also become the most in short supply of accommodation. One of the cities in Shanghai, the price has increased by nearly 30%, and the average hotel price is the highest, reaching 1553 yuan.
In terms of transportation, the big data of the same journey travel shows that on New Year’s Day in 2023, domestic air ticket orders increased by 2% compared with the New Year’s Day holiday in 2020 before the epidemic, and the average price of air tickets rose from 676 yuan in the same period in 2020 to 905 yuan; During the same period, it rose by 32%, and the average hotel price also rose from 229 yuan to 244 yuan.
On the whole, the New Year's Day travel market in 2023 will show a trend of rising volume and price compared with before the epidemic.
Tongcheng Research Institute believes that the rapid recovery of the New Year's Day market is due to the gradual recovery of people's travel confidence and the increase in demand for long-distance travel. Sincerely.
New Year's Eve Greeting Passenger Flow Peak
Popular tourism keywords for the New Year's Day holiday in 2023 include ice and snow tourism, New Year's Eve, high-speed rail, hot springs, and homestays.
Young people's New Year's Day holiday, at least a sense of ritual.
According to the big data of Tongcheng Travel, from 0:00 am to 1:00 am on New Year’s Day, the number of car orders reached the peak of the day, and the orders accounted for about 6% of the total orders of the day.
Chongqing Jiefangbei, Changsha Wuyi Square and Dali Ancient City have become the most popular New Year's Eve business districts and attractions.
In addition, many destinations in China have also launched their own special New Year's Eve ceremonies. The "Yellow River Fair" was opened in various places in Shandong, a long-awaited fireworks show was held in Liuyang, and people in Shijiazhuang released wishing balloons on the square to celebrate the New Year's Eve. The sense of ritual of the year is full.
Theme parks, which experienced multiple closures and reopenings during the epidemic, also ushered in a peak passenger flow during the New Year's Day holiday.
Shanghai Disney Resort has become the most popular theme park during the New Year's Day holiday. On December 31, 2022 and January 1, 2023, special performances will be staged in front of Disneyland's Enchanted Fairy Tale Castle, lighting up the new year with fairy tales and fireworks.
Zhuhai Chimelong Ocean Kingdom and Universal Beijing Resort ranked second and third respectively on the list of theme parks.
New Year's Day coincides with the peak snow season, and the enthusiasm for ice and snow sports is still high in the post-Winter Olympics era.
Data from Fliggy shows that popular ice and snow tourism products including keywords such as "skiing" and "ice and snow" have increased by more than 30%.
Among them, Changbai Mountain in Jilin, Yabuli in Heilongjiang, and Chongli in Hebei became the top three popular ice and snow tourism destinations.
In addition, outdoor ski resorts such as Xiling Snow Mountain in Sichuan, Xuexiang in Heilongjiang, and Jiangjun Mountain in Xinjiang, as well as indoor ski resorts in Chongqing, Chengdu, Shaoxing and other places, are also favored by tourists.