Las Campanadas de Antena 3 culminates its historic surprise to TVE with Ibai scratching the audience of traditional television

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• Opinion Cristina Pedroche, Ibai and the sadness of the pichulas

The Cristina Pedroche / Alberto Chicote tandem, which has already become a classic for New Year's Eve nights, has culminated the historic surprise that dynamited the undisputed leadership of

in 2021 .

Antena 3 repeats number one with a new historical record and increases the difference with TVE by three points.

According to data released this Monday by the audiovisual consultancy

, an average of 6.666 million viewers connected with the

de

and

, with a historic 39% share of the screen.

lost 868,000 viewers compared to last year, but scratched just over one

For its part,

also loses its average audience and remains at 4.469 million viewers, with 2.2 points less than in 2021. The RTVE channel has made shocking decisions this year that have rebelled an audience in search of its annual ration of tradition, and that seems to have taken its toll on a public entity in free fall.

After losing its historical leadership in 2021, this year TVE bet for its

to combine a face of always with a surprising premiere.

In mid-December, he announced that Anne Igartiburu would stop leading the New Year's program after 17 years.

In her place,

would accompany

, who last year could not attend her appointment with Puerta del Sol after testing positive for Covid.

The decision responded to the entity's discomfort with Igartiburu after the presenter's appearances on other channels, such as

or

.

With the first she has participated in the latest edition of

and there is talk of the possibility that she is one of the new applicants for

.

And on Telemadrid, Igartiburo has presented the program

.

The Sandoval brothers, curious substitutes for the Basque, arrived in search of an Andalusian audience that would alleviate the plummeting fall of

.

The decision does not appear to have had the desired effect, given the data.

remains the seventh option for

, the second most watched regional channel after

, although it loses a share point and a half.

Ibai and the new audiovisual consumption

2017 was the last year that

and

presented the

together.

Last year the big bombshell came from the hand of the

, who signed

channel

culminated Igartiburu's revenge after being left out of

: the more traditional couple ate the grapes together again.

Although the comparison is very difficult because the measurements of traditional television and

consumption are measured by very different standards, a certain transfer of viewers from one medium to the other is palpable.

Ibai

's New Year's

Eve

averaged 179,082 devices during its broadcast this year, which translates into a loss of almost half compared to 2021. The maximum peak this year brought together 448,387 devices, slightly more than half that of last year , when it added 801,074 connections.

However, the drop in the number of devices does not have to be understood as an equivalent loss of hearing.

The whole family can gather behind a device, a milestone in the type of audiovisual consumption that brings new narratives closer to traditional television.

In fact, the chains bleed more and more viewers every year.

According to data from Barlovento, as a whole the

on television have lost almost two and a half million viewers and remain at 16.2 million on average, although this year they add up to slightly less than one share point, with 94 .7%

Telecinco sinks: new TV3 surprise

The

of 2022 have meant the definitive fall of Telecinco, which has sunk with its

/

tandem .

The Mediaset channel has lost 372,000 viewers and has fallen below one million on average, with a record low of 799,000 viewers and a loss of 1.2 points in its share.

If

managed to regain third place in the year-end ranking last year, these

have meant a new regional surprise:

gained 1.3

points and brought together an average of 2.6 million viewers.

15.1% of viewers chose the Catalan region to drink the grapes.

According to the criteria of The Trust Project

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