China News Agency, Nanjing, January 1st, title: The radius of the Yangtze River Delta people's New Year's Day holiday has greatly increased: cross-domain "chasing warmth" health care New Year's Eve
China News Agency reporter Zhu Xiaoying
Lijiang "blind box" tour, stargazing in the morning, afternoon tea in the sun... Zhu Bo, a tourist from Nanjing, started the New Year during his journey.
Previously, people in the Yangtze River Delta preferred short-distance travel during their holidays, and the pursuit of a sense of ritual at the "doorstep" was the mainstream.
This year's New Year's Day holiday, many families regained the comfort of "poetry and distance".
At the beginning of 2023, the New Year's Eve travel radius of people in the Yangtze River Delta ushered in a long-lost increase: the "2-hour holiday circle" radiates outward, cross-provincial "chasing warmth", and health preservation are sought after for New Year's Eve.
On January 1, flight MU9777 was fully loaded with passengers in the morning light, and took off from Nanjing Lukou International Airport to Sanya, Hainan.
"This is our first flight in 2023, and the popularity is extremely hot." A staff member of China Eastern Airlines Jiangsu Company told a reporter from China News Agency.
The latitude of "chasing warmth" moved southward, and the bookings for tourism products in warm destinations doubled.
The same journey travel data shows that the average price of air tickets during the New Year’s Day holiday increased by 32% year-on-year.
Departing from the Yangtze River Delta and Pearl River Delta, the route to the Midwest is more popular.
Xishuangbanna, Xiamen, and Sanya have seen the most significant recovery in tourism popularity, among which hotel bookings in Xishuangbanna have increased by more than 10 times year-on-year.
The hot springs, cruise ships, and amusement parks in Hainan, Yunnan, and Guangdong are very popular.
According to the statistics of Fliggy, "post-95s" are not relentless in "chasing warmth", and the consumption amount has increased by nearly 60% year-on-year. Hot springs such as volcanic hot springs, "net celebrity" bird's nest hot springs, aerial hot springs, European-style castle hot springs, and Thai-style hot springs have been refurbished. .
Climbing and camping, watching fireworks at night, wandering around the ancient town, and making tea around the stove.
Young people call friends, sit around the fire, drink tea and warm up, and talk about the past.
According to the statistics of Dianping, the hot search for cooking tea around the stove has become the "standard configuration" of campsites. Together with the bonfire party, it will add warmth to the outdoor New Year's Eve.
Outbound routes in the Yangtze River Delta have gradually resumed, and outbound travel is also showing signs of recovery.
Visa applications for Singapore, Japan, and Thailand are the most popular.
"The most popular destinations for overseas hotel reservations are almost all in Asia. The top ones are Bangkok, Tokyo, Osaka, Kuala Lumpur, and Singapore. The main domestic tourist sources are concentrated in Shanghai, Beijing, Shenzhen, Guangzhou, Hangzhou, Nanjing, Suzhou, etc. place." Yang Zhanwang, director of public affairs of Ctrip, introduced to a reporter from China News Agency.
People in the industry believe that with the recovery of the tourism supply side, the enthusiasm of Chinese tourists for outbound travel has warmed up, and demand has rebounded.
Outbound tourism is poised to recover, and it is expected to press the "accelerator button".
(use up)