Chinanews.com, Beijing, Jan. 1 (Du Yan and Xu Jing) Classic Disney characters appear in themed blocks, gorgeous lights are lit on the banks of the Liangma River, and space rabbits present "cosmic romance" to customers... This New Year's Day holiday, major businesses in Beijing The circle is full of splendor, releasing the vitality of consumption and enriching the lives of citizens in the rising pyrotechnic atmosphere.

Sanlitun Taikoo Li builds themed blocks

　　From December 29, 2022 to February 28, 2023, in the open block of Taikoo Li, Sanlitun, the images of classic Disney animation characters such as Mickey Mouse, Simba, Snow White, and Elsa will be completely new.

A six-meter-high giant metal Mickey sculpture specially customized for this event made its debut, paying special tribute to the starting point of Disney's 100-year wonderful story.

Taikoo Li Sanlitun welcomes the New Year.

Photo by China News Agency reporter Jia Tianyong

　　According to reports, Taikoo Li Sanlitun has set up a number of "wonderful and infinite" themed photo blocks. In "Pixar's wonderful and colorful vision", you can shoot fantastic images with silver mirrors during the day, and colorful lights will change into colorful kaleidoscopes at night; "Aisha Ice and snow magic" theme scene, the installation of infinity mirror with magic lighting effect, makes people feel like they are in ice and snow magic.

This event also set up a "Wonderful Continuous Shooting" area, where visitors can freely choose Disney-themed photo frames for shooting, and print and save the photos, leaving an exclusive memory for the adventure trip.

　　Glasses-free 3D is immersive, and wonderful magic comes.

In addition to the immersive Disney character arrangement in the theme block, through the giant naked-eye 3D screen in Sanlitun Taikoo Li, Disney’s classic animation characters will also be presented one by one, allowing the audience to relive the touching classic moments and feel the magic coming.

Sanlitun Taikoo Li also installed a 3D rotating holographic projection screen on site.

The ubiquitous high-tech integration makes tourists more immersive.

The Blue Harbor Light Festival attracts tourists.

Photo by China News Agency reporter Jia Tianyong

Blue Harbor Lighting Festival presents an artistic feast

　　On December 31, 2022, the Blue Harbor Lighting Festival and New Year Celebration Event will be held. The gorgeous light show, enthusiastic band performance and fascinating activities will integrate light, shadow art, culture and commerce, creating an urban public cultural space. It has laid the foundation for the upgrade of internationalized services.

　　The 15th Blue Harbor Lighting Festival officially kicked off on December 16, 2022 and will end on March 12, 2023.

The theme of this Lighting Festival is "Breathing love, chasing the future Time to Shine, Ready to Go!" Linekong joins hands with the famous British creative agency JAMES GLANCE DESIGN, China's cutting-edge art team ARO, "Greek Digital Art Carnival" and "No Darkness" Heroes will jointly present the technological debut Blue Harbor to absorb new inspiration and creativity, and display more memorable and topical art installations.

　　Through the integration of brands, channels, and scenes, the Festival of Lights creates a new lifestyle concept, takes life, culture, inheritance, and dreams as the core, creates a city-level art feast, and lights up the night economic consumption scene of Liangmahe.

A total of 10 lighting art check-in points and 3 interactive scenes were set up in the lighting festival, aiming to build a fantasy world full of light and shadow.

The Blue Harbor Light Festival attracts tourists.

Photo by China News Agency reporter Jia Tianyong

The major business districts are full of "fireworks"

　　From December 31st to January 2nd, Hopson Club in Chaoyang District will bring consumers the "Immersive Interactive Experience: Bugs Bunny Dream Passport" activity.

Consumers can receive gift-seeking notes, follow Bugs Bunny to travel around and check in, and get various mysterious surprises.

In addition to the interesting and immersive script experience, Hopson Club also launched the "Pugs Bugs North China First Exhibition, New Year's limited-time change-up" event, as well as various New Year discounts as low as 30% off.

　　At INDIGO, starting from December 30, 2022, we will join hands with China National Space Administration Lunar Exploration and Aerospace Engineering Center China Fire Detection + China Lunar Exploration Program IP Image Space Rabbit to bring the theme of "'Star' Navigation" A series of festive activities invite citizens to feel the charm of space exploration through immersive space bases with rich scenes and cool looks, AR digital games with both a sense of situation and art, and colorful and customized festival celebration experiences.

On weekends and special festivals, INDIGO will gradually launch a variety of performances and interactive activities such as lion dance parade, Lantern Festival lantern production, etc., and "return" for a limited time to the giant love hoisting that is popular with customers. Customers gift "cosmic romance" for a "sweet sequel" during Valentine's Day.

　　Joy City Chaoyang held the "Grand Joy China Opening" event from December 31st to January 3rd.

The event will be set up through the three major sections of Yuechao Exhibition, Yuegou Coupon, and Yuefan Festival, aiming to stimulate the city's consumption potential and accelerate the recovery of physical businesses.

Not only planned a series of rich and diverse activities such as the North China first exhibition of Meitu Xinqing Paradise, Christmas graffiti workshop, 15th anniversary cake distribution, New Year's Eve concert, New Year's Nami Rabbit doll parade, but also linked 120+ brands in the venue to launch 85 group 100, 650 group 800 "million subsidy carnival promotion", as well as member benefits such as points exchanged for 100 yuan subsidy coupons, and 100 yuan gift coupons for every 1,000 full, fully stimulating consumption vitality.

　　In addition, in other business circles in Chaoyang District, U-Town will bring consumers the "Dream of Skating" indoor skating activity; Yansha Friendship will hold the "HAPPY Rabbit Year Yansha Kayou Carnival" event; Changying Paradise Street will hold "Tianjie Temple Fair" and "Changying Tianjie Super New Year Festival" activities; Hopson Kirin Xintiandi held "New Year's Day New Year's Eve Party".

Under the night, overlooking the colorful city of Beijing.

Photo by China News Agency reporter Jia Tianyong

Rapid recovery of passenger flow in key business districts

　　According to statistics, as the New Year's Day and the Spring Festival approach, the total number of passengers in several key business districts in Chaoyang District exceeded 570,000 last weekend, and the total daily passenger flow has recovered to 72% of the same period last year.

Catering consumption is also recovering rapidly. Meituan data shows that the Chaoyang District catering consumption index reached 87.7% on December 27.

　　Chen Paris, deputy director of the Chaoyang District Commerce Bureau, introduced that the district regards the construction of business circles and the construction of an international consumption center city as an important starting point to integrate into the new development pattern and promote high-quality economic development, accelerate the transformation and improvement of traditional consumption, and strengthen the empowerment of new consumer technologies. It has formed a commercial network with CBD, Sanlitun and other landmark business districts as nodes, and roads, streets, rivers, and rail transit as links, presenting a large-scale, comprehensive business, internationalization, high-quality, and strong vitality specialty.

90% of the world's first-tier brands have stores in this area, and the first stores and brand flagship stores in the area account for more than half of the city. As of the third quarter of 2022, a total of 335 first stores have been introduced, accounting for 54% of the city, ranking first in the city .

　　It is reported that in the future, Chaoyang District will continue to promote the optimization of the spatial structure and business layout of Chaoyang District’s business district, and the consumption energy level will reach a new level. Overall upgrade; promote the development and upgrading of urban consumer centers such as Ya'ao, Wangjing, and Binshui Culture; achieve new breakthroughs in the scale of characteristic business districts in Shuangjing, Chaoqing, and Changying.

The leading role of new consumption has been enhanced, and the first stores of "25+" brands and brand enterprises have been introduced and cultivated to settle in the business district. The first stores in the world, the first stores in Asia Pacific, and the first stores in China are highly concentrated, and the vitality of fashion and cultural consumption will be enhanced.

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