• Telecinco Ion Aramendi and Christian Gálvez, the 'leaders' of the new Telecinco revolution

  • TV "Let's play!": contests, the new saviors of the chains

Ion Aramendi

had

to dance with the ugliest.

His contest,

Reaction in chain

, is broadcast in the hardest slot to be able to battle the audiences: the slot dominated by

Pasapalabra

.

He knew from the beginning, that it was not going to be easy, that you had to be patient, and so he asked

Mediaset

.

However, although convinced that there was room for everyone on the grid, the audience data for

Reaction in Chain

started out bad -a 7.5% share on the day of its premiere- and has ended up getting worse.

This Thursday it marked a 5.8% share of the screen and was seen by an average of 670,000 viewers, while

Pasapalabra

marked 23% and was seen by more than 2.5 million people.

TV

Mediaset.

Ion Aramendi and Christian Gálvez, the 'leaders' of the new Telecinco revolution

  • Drafting: ESTHER MUCIENTES Madrid

Ion Aramendi and Christian Gálvez, the 'leaders' of the new Telecinco revolution

Although

Reaction in chain was not born to take the lead from

Roberto Leal

's contest

, it was not born to mark the very low audience data that they are marking.

With another program, it is most likely that Mediaset would have made the decision to send it to Cuatro or to broadcast it in another slot, such as the desktop one, but not this time.

Telecinco is going to try and try to promote

Chain Reaction by

doubling its broadcast.

Next Monday, the

Ion Aramendi

program will be broadcast at 8:00 p.m., in its normal time slot, and also in

access time

, at 10:00 p.m., just after the Pedro Piqueras newscasts.

This is a test to see if the contest could work much better in prime time, taking advantage of the fact that El Hormiguero

does not return until January 9

- of which reruns are being broadcast these days - and thus have a better chance of attracting more viewers.

And if it works?

Will

Mediaset consider changing the

Chain Reaction

slot

and start broadcasting it in

prime time or when

El Hormiguero

ends

?

At the moment, it's just trial and error, but with a difference,

Mediaset

does not want to banish Reaction in chain, but quite the opposite, they want it to live and for that they need to escape from the

Pasapalabra

government .

If Ion Aramendi

's program were finally changed

to

prime time

or

access time

, probably the

Christian Gálvez

contest ,

25 Words

, which is broadcast right now from 7:00 p.m. to 8:00 p.m., together before

Reaction in Chain

, could be moved at 8:00 p.m. so as not to cut

Save me

at 7:00 p.m. and pick it up again at 8:00 p.m.

Although it would not be strange either because it has already been done from time to time.

The problem is that

Gálvez

's contest is getting better audiences than his partner

Aramendi

's , although they have also been declining over the days.

Although it debuted with an 11.5% share and 1,110,000 viewers, this Thursday, for example, it scored an 8.1% share and 798,000 viewers.

And it is that

25 Words

does not have it easy either in a time slot in which

Y Ahora Sonsoles

and El Cazador battle every afternoon to scratch as many audiences as possible.

In fact, since the Christian Gálvez

contest was released

,

Y Ahora Sonsoles

has been the most watched in that time slot, followed by

El Cazador,

which continues to climb.

According to the criteria of The Trust Project

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