Telecinco Ion Aramendi and Christian Gálvez, the 'leaders' of the new Telecinco revolution
TV "Let's play!": contests, the new saviors of the chains
Ion Aramendi
had
to dance with the ugliest.
His contest,
Reaction in chain
, is broadcast in the hardest slot to be able to battle the audiences: the slot dominated by
Pasapalabra
.
He knew from the beginning, that it was not going to be easy, that you had to be patient, and so he asked
Mediaset
.
However, although convinced that there was room for everyone on the grid, the audience data for
Reaction in Chain
started out bad -a 7.5% share on the day of its premiere- and has ended up getting worse.
This Thursday it marked a 5.8% share of the screen and was seen by an average of 670,000 viewers, while
Pasapalabra
marked 23% and was seen by more than 2.5 million people.
TV
Mediaset.
Ion Aramendi and Christian Gálvez, the 'leaders' of the new Telecinco revolution
Drafting: ESTHER MUCIENTES Madrid
Ion Aramendi and Christian Gálvez, the 'leaders' of the new Telecinco revolution
Although
Reaction in chain was not born to take the lead from
Roberto Leal
's contest
, it was not born to mark the very low audience data that they are marking.
With another program, it is most likely that Mediaset would have made the decision to send it to Cuatro or to broadcast it in another slot, such as the desktop one, but not this time.
Telecinco is going to try and try to promote
Chain Reaction by
doubling its broadcast.
Next Monday, the
Ion Aramendi
program will be broadcast at 8:00 p.m., in its normal time slot, and also in
access time
, at 10:00 p.m., just after the Pedro Piqueras newscasts.
This is a test to see if the contest could work much better in prime time, taking advantage of the fact that El Hormiguero
does not return until January 9
- of which reruns are being broadcast these days - and thus have a better chance of attracting more viewers.
And if it works?
Will
Mediaset consider changing the
Chain Reaction
slot
and start broadcasting it in
prime time or when
El Hormiguero
ends
?
At the moment, it's just trial and error, but with a difference,
Mediaset
does not want to banish Reaction in chain, but quite the opposite, they want it to live and for that they need to escape from the
Pasapalabra
government .
If Ion Aramendi
's program were finally changed
to
prime time
or
access time
, probably the
Christian Gálvez
contest ,
25 Words
, which is broadcast right now from 7:00 p.m. to 8:00 p.m., together before
Reaction in Chain
, could be moved at 8:00 p.m. so as not to cut
Save me
at 7:00 p.m. and pick it up again at 8:00 p.m.
Although it would not be strange either because it has already been done from time to time.
The problem is that
Gálvez
's contest is getting better audiences than his partner
Aramendi
's , although they have also been declining over the days.
Although it debuted with an 11.5% share and 1,110,000 viewers, this Thursday, for example, it scored an 8.1% share and 798,000 viewers.
And it is that
25 Words
does not have it easy either in a time slot in which
Y Ahora Sonsoles
and El Cazador battle every afternoon to scratch as many audiences as possible.
In fact, since the Christian Gálvez
contest was released
,
Y Ahora Sonsoles
has been the most watched in that time slot, followed by
El Cazador,
which continues to climb.
According to the criteria of The Trust Project
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