China News Service, Hefei, December 29th (Reporter Zhang Jun) The reporter learned from the Anhui Provincial Department of Culture and Tourism on the 29th that Fengyang County, Xiaoxian County Liutao Town, and Huaining County Shipai Town in Anhui Province have undergone strict evaluation and were successfully selected as " A typical case of the construction of "Hometown of Chinese Folk Culture and Art".

  Anhui is rich in folk culture and art resources and has a long heritage.

Up to now, more than 70 counties and townships in Anhui have been named "Hometown of Chinese Folk Culture and Art", among which Fengyang County, Liutao Town of Xiao County, and Shipai Town of Huaining County are in the process of building folk culture and art towns. The results are remarkable.

  Fengyang Huagu is a folk performing art that integrates folk art, singing and dancing, and was included in the first batch of national intangible cultural heritage lists.

In recent years, Fengyang County has been committed to promoting the close integration of folk culture such as Fengyang Flower Drum with people's life, rural development, and urban construction, and promoted it in the form of square dance, aerobics, and interwork exercises.

At the same time, the county has launched various cultural and creative products inspired by Fengyang flower drums, which have increased the income of the masses through intangible cultural heritage live broadcasts and other forms, forming a good atmosphere in which folk culture benefits the whole people.

Shipai Town, Huaining County launched a large-scale Huangmei Opera concert of "Seeking Roots of Shipai".

Photo courtesy of Anhui Provincial Department of Culture and Tourism

  Liutao Town, Xiaoxian County continues to dress up the brand of "Hometown of Chinese Folk Culture and Art", vigorously develops the "four entry" activities of calligraphy and painting art into the community, into the countryside, into the school, and into the unit, and actively carries out square dance competitions, farmers' games, hand-held A series of innovative mass cultural activities such as handicraft competitions and peasant calligraphy and painting art exhibitions.

Through organizing calligraphy and painting bazaars, "Internet + calligraphy and painting", "calligraphy and painting + rural tourism", we strive to transform farmers' calligraphy and painting works into commodities, extend the industrial chain, and enhance artistic value.

  Shipai Town, Huaining County uses "opera +" to promote cultural confidence, promote the healthy development of industries, and help rural revitalization.

Relying on the profound cultural history of the ancient town, Shipai Town has implanted the opera culture format to create a brand-new tourism business card; it has carried out thousands of cultural activities such as "Rural Spring Festival Gala" and "Sending Opera to the Countryside", benefiting about 500,000 people; The protection, inheritance and development funds continue to promote the series of activities of "Huangmei Opera Entering the Campus"; attach importance to the development of opera derivatives, and nearly 10 opera costumes and props production and processing, digital creativity, and arts and crafts enterprises have settled in Shipai Town.

Thousands of flower drum performances in Bell Tower Square, Fengyang County.

Photo courtesy of Anhui Provincial Department of Culture and Tourism

  In recent years, the Department of Culture and Tourism of Anhui Province has closely followed the integration of culture and tourism, actively played the role of demonstration and leadership of folk culture and art, vigorously inherited excellent traditional culture, enriched the cultural life of the masses, and cultivated and shaped civilized rural customs.

In the future, Anhui will continue to innovate follow-up construction, standardize long-term management, promote the revitalization of rural culture in the new era, promote the high-quality development of public cultural services, and promote the integration of cultural undertakings, cultural industries and tourism through the construction of "Hometown of Chinese Folk Culture and Art" develop.

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