Ministry of Culture and Tourism: Enriching the spiritual and cultural life of the masses during the New Year's Day and Spring Festival

　　The two festivals in 2023 are approaching, and relevant departments have prepared rich cultural feasts for the masses.

A few days ago, the Ministry of Culture and Tourism held a press conference in Beijing to introduce the mass cultural activities and intangible cultural heritage publicity and display activities to be held during the New Year's Day and Spring Festival.

The "Village Evening" in the countryside will open the "New Year's Gala" for the people across the country

　　According to Zhu Bo, deputy director of the Public Service Department of the Ministry of Culture and Tourism, during the New Year's Day and Spring Festival, various localities will organize and carry out a series of "village evening" activities according to local conditions.

This year's "Village Evening" kicked off on December 30.

The broad masses of farmers will write, direct and perform various programs by themselves to show the unique customs and scenes of their hometown; carry the local accent, gather the nostalgia, and inherit the excellent local culture; show the new look of the new countryside in the new era, and further contribute to rural revitalization and Construction of civilized rural style.

Taking into account the impact of the epidemic, all localities will coordinate the scale of offline activities and the number of participants based on local actual conditions.

　　In addition to the offline "Village Evening" activities, the "Village Evening" on the cloud will also be brilliant.

Multimedia platforms such as the National Public Cultural Cloud and CCTV will continue to create special topics on the "Village Evening" on the cloud, so that the masses can enjoy the "Village Evening" around them in a one-stop panoramic manner without leaving home while paying attention to the "Village Evening" around them ", travel around the villages and gather in the "cloud village" anytime and anywhere.

Among them, on January 14, 2023, "My "Village Evening" My Year" integrated media live broadcast program will gather the characteristic "village evenings" of many regions across the country in the form of "main venue + local linkage relay show". The "Village Evening" stage extends from the studio to the north and south of the river, leading the audience to watch the "Village Evening" on the cloud and travel to the countryside on the cloud.

Sharing the "Intangible Cultural Heritage New Year's Eve Dinner" online and offline

　　The Spring Festival is also an important time node for extensive intangible cultural inheritance practice activities in various places.

According to Li Xiaosong, deputy director of the Intangible Cultural Heritage Department of the Ministry of Culture and Tourism, there are more than 200 national-level intangible cultural heritage items related to the Spring Festival, such as dragon dance, lion dance, New Year pictures, paper-cutting, lantern festivals, and temple fairs.

The Ministry of Culture and Tourism will encourage all localities to use intangible cultural heritage items such as paper-cutting, New Year pictures, and lanterns to create a strong festive atmosphere, and encourage the masses to participate in festivals such as dragon dances, lion dances, lantern festivals, and temple fairs.

　　In addition, from January 14 (the 23rd of the twelfth lunar month) to February 5 (the 16th of the first lunar month), the Ministry of Culture and Tourism will hold the "Culture Enters Thousands of Households - Live Video Live Hometown Year" event to support the centralized display and broadcast of intangible cultural heritage on online platforms New Year's customs videos, and launch discussions on topics such as "buying New Year's goods at the big market", "reunion dinner", "dancing Chinese dragon", "lighting up Chinese lanterns" and other important time nodes , live broadcast activities; mobilize the intangible cultural heritage protection agencies, protection units and intangible cultural heritage inheritors where the Niansu intangible cultural heritage project is located, use the camera to record the Niansu intangible cultural heritage inheritance activities, live broadcast or video broadcast on the network platform, so that the people can experience it "on the cloud" Joyful, festive, and peaceful Chinese New Year atmosphere.

　　Among them, Douyin will launch the topic activity of "Intangible Cultural Heritage Chinese New Year Dou Lai Broadcasting", set up a section of "Dancing Chinese Dragon, Celebrate Hometown Year", through thematic live broadcasts, short popular science videos, special effect stickers, knowledge questions and answers, and New Year wishes messages, etc., to enhance the Richness of activities; Kuaishou takes folk celebration performances such as dragon dance, lion dance, and social fire in folk New Year activities as the main body, and will display the characteristic culture of various places during the Spring Festival through short videos, live broadcasts, and user interaction; Bilibili Bilibili will launch the topic "Golden Lion Dances to Welcome Thousands of Families - Auspicious Live Streaming of Hometown Year", and invite the site's up owners to produce high-quality video content around the theme of the event; Cultural relics, collecting works of intangible cultural heritage, and launching special activities to vote for new year customs; Kugou Music will launch theme song lists, carry out live broadcasts of national style music and Spring Festival music, etc. Innovative expression and dissemination methods.

Bringing excellent mass literature and art works to the masses

　　During the two festivals, the Department of Public Services of the Ministry of Culture and Tourism will work with relevant departments to carry out a joint exhibition of New Year paintings with the theme of "appreciating New Year paintings to celebrate the New Year".

At present, the organizer has collected 1,068 New Year paintings such as peasant paintings and woodblock New Year paintings, and will select some outstanding works from them to organize online and offline exhibitions during the New Year’s Day and Spring Festival.

Cultural centers (stations) at all levels, Hometown of Chinese Folk Culture and Art, and Civilization Practice Center in the New Era, etc., will hold a series of offline exhibitions of excellent New Year paintings, public welfare lectures, interactive experiences, exchange displays and other cultural activities based on local actual conditions.

Online platforms such as the National Public Cultural Cloud will hold "Appreciating New Year Pictures to Celebrate the New Year-Cloud New Year Painting Exhibition", through columns such as "Appreciating New Year Pictures", "Talking about New Year Pictures", "Painting New Year Pictures", "Looking for New Year Pictures" and "Happy New Year Pictures" to showcase outstanding works. New Year painting works, and carry out a variety of online interactive communication activities.

　　The 19th All-Stars Award was launched at the 13th China Arts Festival this year, and more than 30 award-winning works of mass literature and art were selected.

According to Zhu Bo, the Ministry of Culture and Tourism will carry out the "Love of the Earth-National Excellent Mass Literary and Art Works Tour" across the country, allowing the masses to share the achievements of mass cultural development.

At the same time, the Ministry of Culture and Tourism will organize and coordinate various provinces to use the brand of "Love for the Earth" to organize grass-roots tours of local outstanding mass literary and artistic works, and deliver outstanding mass cultural and artistic works to the masses.

Among them, during the Spring Festival, Jiangxi will carry out cultural activities such as "Thousands of Towns and Thousands of Villages for the New Year" and "Hundreds of Halls and Tens of Thousands of Services to Share" in conjunction with the "People's Grand Stage". Hainan will carry out "Spring Breeze and Village Rain" cultural benefits throughout the province civic activities.