Going north for skiing and going south for bathing, long queues formed outside popular restaurants again, the Chinese New Year lights in scenic spots light up the night of the city, and KTV and party halls ushered in peak bookings again.
At the end of 2022, the warmth of consumption brought about by social mobility is gradually being released.
As of December 26, the search volume of Dianping netizens actively searching for keywords such as "New Year's Eve" increased by 171% compared with last week. The attention of the year ranks among the top in the country, and the "sense of ritual" with diverse needs such as "crossing the north and the south, traveling in reverse, and exploring locally" will become a new trend in the New Year's Day holiday.
Multiple "North-South Interchange" trains and planes are in short supply for New Year's Day holiday seats and flights
"North-south mutual crossing" increases warmth, catering, and off-site consumption in scenic spots are gradually picking up
This year, we will restart the plan before the epidemic, go to the northernmost part of the motherland to watch the first sunrise of the new year, and experience splashing water into ice.
Ms. Li, who works in Hangzhou, has bought a soft sleeper from Harbin to Mohe on Meituan.
In addition, sticky bean buns, frozen autumn pears, collapsed chestnuts... the morning market culture in the north also moved Ms. Li's heart. I heard that visiting the morning market in Northeast China has a feeling of Chinese New Year.
The relaxation of restrictions on cross-provincial movement in many places has driven the expansion of consumers' travel radius.
Combining Meituan’s accommodation and air ticket booking data, more than 80% of the people who book in advance for New Year’s Day travel are under the age of 30. “North and South” is a major feature of their travel: Hangzhou, Shenzhen, Shanghai, and Chengdu will become Harbin, Xinjiang Altay and other northern ski resorts are popular source of tourists, while Beijingers fly to Sanya, Lijiang and other southern cities where the seasons are like spring to avoid the cold and New Year's Eve.
"North-south mutual crossing" brings a full sense of ritual, and will also boost the recovery of local and remote double-customer groups in hotels, scenic spots, and catering.
According to data from Meituan, the one-stop experience of eating, lodging and playing in the "Lieping" hotel has become a new choice for New Year's Eve in different places. During the New Year's Day, the number of reservations for related accommodation packages has more than doubled from the previous month.
In addition, New Year's Eve tickets in many scenic spots have also become popular among tourists: Super Mammoth Parade, Golden Melody Stage, Polar Float Parade, New Year's Special Edition Fireworks and Drone Show... Colorful new year's welcome activities will be held in Hengqin, Zhuhai under the night. Long Holiday Resort has been built into an adventure park that is both fantasy and reality, attracting tourists from Beijing, Liaoning, Jilin and other places to rush to book in advance.
Yanjiang Lijiayan, a time-honored catering restaurant located in Wanda Realm Resort Sanya Haitang Bay, began to receive calls from guests from Beijing and Harbin to reserve New Year’s Eve seats on December 8.
We plan to increase our differentiated operations on Dianping, not only to retain local customers, but also to continuously and accurately attract more foreign customers.
Along the river is expected to return to the level of 2019 in February next year.
"Running in the opposite direction" the small crowd's pleasant scenery and delicious food help the popularity of the small town rise
Some people go to distant places, and some people "go in reverse" to small towns that don't require too much trouble.
According to the data of Meituan, a number of new niche New Year’s Eve destinations will emerge in Henan, Heilongjiang, Hebei, Guangdong, Sichuan and other provinces. As of December 27, Hegang, Baoding Laiyuan, Zhengzhou Zhongmu, Foshan Shunde, Ganzi The browsing popularity of New Year's Day holiday accommodation in other places is more than 8 times week-on-week.
With the continuous optimization of epidemic prevention and control measures, many small and medium-sized cities like Baoding, which were severely affected by the epidemic, took the lead in recovering, and even ushered in the accelerated return of out-of-town passenger flow.
The 13 primary, intermediate and advanced ski trails have all been opened, as well as extreme snow slopes, super U-shaped trails and super six-country ski trails, etc., fully meeting the diverse needs of ski lovers and professional snow circle players.
Baoding Qishan Ski Resort, which is located in the Laiyuan Small Basin of the sub-plateau at 39 degrees north latitude, recently ushered in winter snow lovers. A Dianping netizen from Tianjin drove 3 hours to the ski resort to experience the fun of skiing.
According to reports, since December, the order volume of ski resorts has increased by about 2 times month-on-month, and has increased by nearly 40% compared with the same period last year.
Sitting on the Songhua River, surrounded by the Xiaoxing’an Mountains, there are also snowmobiles, bumper balls, alpine skiing, etc. Hegang, Heilongjiang, which is popular because of its low housing prices and small strings, is also a good place for winter vacations.
On December 26, the first Fuxing train from Harbin to Hegang opened. Taking the train to Hegang to enjoy the beautiful scenery and eat delicious food will become a new choice for surrounding tourists on New Year's Day.
"Only Henan·Drama Fantasy City" Real picture of wheat field square, photography: Pan Jianxun
In the past week, Henan Jianye Cultural Tourism created an immersive cultural and tourism drama "Only Henan Drama Fantasy City" in Zhongmu County, Zhengzhou. The number of bookings on Meituan tickets increased by 6 times compared with the same period last year.
On the night of New Year’s Eve, the scenic spot will not only be able to enjoy the repertoire, but will also welcome the first light of 2023 with a firework on the 100-acre wheat field square. In the hearts of Dianping netizens, this 328-meter square loess " "Illusion City" is the best choice for understanding Henan culture.
Zhongmu County, a little-known county town in the past, has also radiated new vitality due to the integration of culture and tourism.
The high popularity of Shunde, the gourmet capital, is inseparable from food.
Some old Cantonese will go to Shunde at the end of the year to "Lao Yusheng". good wishes.
The local Gordon Hotel also felt the power of food.
Many tourists from inside and outside the province bought the hotel’s 599 yuan deluxe room for one night + a family dinner for 2 adults and 2 children at the Baoji Restaurant, expecting to pay less than the cost of big cities and enjoy luxury hotel services with their families at the same time. , You can also taste the beautiful days of 2023 in Shunde delicacies such as jelly fish head pot and braised squab.
"Local Exploration" Creates New Year's Eve KTV, Hot Springs, and Atmospheric Restaurants Highly Attention
Ms. Qin from Guangzhou, after receiving a message from a friend inviting her to travel on New Year's Day, replied: There is no New Year's Day for migrant workers, only normal weekends.
But the sense of New Year's Eve ceremony is indispensable, and she still plans to come to her favorite KTV.
According to data from Meituan, searches for immersive leisure and entertainment projects such as KTV, bathhouse, and live house have surged recently.
New Year’s Eve is the best day of the year for the KTV industry. Judging from the recent booking situation, young people’s consumption enthusiasm is gradually picking up, and the recovery of stores has shown a good momentum. It is expected that the business on New Year’s Eve will return to the same period in 2019 70% to 80% of that.
Liu Hao, regional operations director of Charm KTV, said.
It is understood that in order to attract more consumers to the store to form a New Year's Eve group, this year's New Year's Eve KTV reservation prices have dropped compared with previous years. The prices of some KTVs during the New Year's Day are only about 20% higher than those on weekdays and Sundays.
For parents born in 1985, cultural studies and homestays have become the first choice for New Year's Eve at home.
On the Meituan platform, the number of reservations for rural independent small courtyards during the New Year's Day increased by 30% week-on-week, and parent-child families are the main force of reservations.
The Black Pearl Two-Diamond Restaurant, Les Milos, prepares diners for a "ceremonial New Year's Eve". Photo courtesy of the restaurant
There are also many people who make New Year's Eve arrangements around eating, exploring and visiting restaurants with a strong local atmosphere.
The black pearl and two-diamond restaurant Les Milos, located on the 68th floor of the Shanghai Center, recently launched a New Year surprise set menu, and more than half of the reservations were made on the first day of the set's launch.
Five authentic French dishes are served with rosé champagne and custom-made chocolates. While enjoying the food, consumers can enjoy the stunning night view of Shanghai and the famous international buildings on the Bund through the windows.
Lu Mengxi, director of the Meituan Culture and Tourism Research Institute, believes that transportation, hotels, scenic spots and other industries have improved in quality and upgraded, niche destinations and diverse ways of playing continue to emerge, and citizens and tourists have more consumption choices.
Relying on the Dianping must-eat list formed by real evaluations, online travel service products such as Meituan M Chao, connect treasure supplies, help more consumers dig deeper into new ways of playing, and provide authentic local life and new consumption scenarios for tourists from other places.
At the same time, the platform will also cooperate with high-quality businesses such as catering, scenic spots, and hotels to launch a number of year-end consumption promotion activities such as "New Year's Eve 40% off", "Ticket Carnival Season", and "Ice and Snow Hot Springs". The consumption of two groups of customers in different places picked up.