[Explanation] In recent years, the consumer demand of mainland residents has given birth to the sudden emergence of e-commerce live broadcasts, and the mainland live broadcast e-commerce industry has also ushered in a golden period of development.
Many Taiwanese youths who start businesses and work in Xiamen, Fujian Province have a strong interest in live broadcast e-commerce. They are diligent in learning the skills of delivering goods, and look forward to "breaking" a new world in the vast mainland market.
[Explanation] Zhang Mengru from Taichung, Taiwan, came to Xiamen, Fujian to study at Jimei University in 2018. After graduation, he chose to stay in Xiamen to work. He is currently working as a financial manager in a catering company.
After being exposed to e-commerce shopping in mainland China, Zhang Mengru wanted to try to enter the current hot live broadcast field and find more development opportunities.
[Concurrent] Taiwanese youth Zhang Mengru
(Mainland live broadcast e-commerce) The market feels relatively large, and then it is making rapid progress, and then the whole market environment is moving faster. I hope that through this event, there will be further growth.
[Explanation] In order to learn the skills of carrying goods well, Zhang Mengru and 6 Taiwanese youths met to sign up for the "Second Cross-Strait Youth Internet Celebrity Anchor Competition". With the support of live broadcast technology on relevant platforms, experienced anchors provide professional training to students and teach delivery skills.
After one year of continuous training, the event will select a group of outstanding and representative e-commerce anchors in December 2023, driving more young people from both sides of the strait to enter the field of live broadcasting.
[Concurrent] Taiwanese youth Peng Ouya
Holding such a competition allows us to get started quickly, quickly understand this industry field, and then go through practice and invite such mentors in the industry to come with us for one-on-one assistance and run with us.
It has been growing continuously, and that is the field of e-commerce live short video. Because of this, I have been closely following this trend in the past few years, and then I have been following this bus.
[Explanation] Relevant data show that the transaction scale of the mainland live e-commerce market will reach 2.36 trillion yuan in 2021, an increase of nearly 120 times from 19.64 billion yuan in 2017.
The market size is expected to exceed 3 trillion yuan this year.
The young people in Taiwan who participated in learning the skills of bringing goods this time are full of confidence. They look forward to "blazing a new path" in the field of e-commerce live broadcasting in the future.
Reporter Li Siyuan reports from Xiamen, Fujian
Editor in charge: [Ji Xiang]