Some people don’t make plans, and count where they go, some people just lie in the hotel for a few days, whether to go out or not to see how they feel——
Bad tourism, there are risks behind the popularity
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Poor tourism can be understood as a way of leisure and entertainment. It sounds very attractive, but it also has the risk of stepping on mines.
The reception area should actively improve the environment, transportation, sanitation, meals, accommodation and other conditions, and product development should focus on tourists and focus on pertinence.
Don't do strategies, don't go to popular cities to get together, sleep until you wake up naturally every day, go out slowly, eat and go shopping, and stay in a hotel when you are tired... Recently, on social platforms and video sites where young people gather, this kind of phenomenon is called It is very popular this year as a bad-ass tourism.
Professionals said that avoiding the hustle and bustle and pursuing clean travel options has a long history, especially during special time nodes such as the Golden Week. Standardized scenic spots, resort areas, and actual tourism products cannot fully adapt to the leisure and vacation consumer market and other factors.
Lie in the hotel for a few days, go out to see your mood
At the beginning of August, Wang Lan ushered in a seven-day trip, and the destination was a fourth-tier city in the southwest.
From Beijing, it takes 3 hours to arrive by plane.
The hotel is booked in advance, about 250 yuan per night.
For 5 days, Wang Lan walked all over the streets and alleys near the hotel and ate the fruits just picked from the trees.
What satisfied her most was one of the days when she went to climb the mountain. There were only a few people on the road, and the sunshine, green trees, streams and birdsong kept her company.
After nearly a year of "two points and one line" life, she was finally able to embrace nature.
Since the beginning of this year, many netizens have shared similar travel experiences. Some went to unpopular cities, some deliberately did not make plans, and went wherever they went, and some simply found a comfortable and affordable hotel to lie down for a few days without going out to see Feeling.
According to a report released by Lvmama Travel Network and Qichuang Tourism Group, among the top 50 popular scenic spots in the country during the National Day in 2022, the number of visits to scenic spots in third- and fourth-tier cities and non-popular tourist destinations on National Day in previous years will increase compared with 2021 twenty three%.
"Traveling is a kind of life experience in a different place." Ma Muqing, dean of Beijing Qinglan Cultural Tourism Planning Institute, said that the bad-style tourism mainly based on house hotels is not tourism in essence, but can be understood as a way of leisure and entertainment.
Wu Dianting, a professor of the Department of Geography at Beijing Normal University, has conducted in-depth research on the tourism phenomenon of "moving against the trend". For young people with little spare money, it may be a helpless choice to put it badly.
Another point of view is that many middle-aged people also prefer to avoid the hustle and bustle of tourism. This type of tourism has become popular recently, which may be caused by factors such as the Internet "planting grass" culture, hot events, and non-hot tourist cities.
There is a risk of stepping on mines if you choose carelessly
"I desperately want to get away from my original life and rest quietly, so I choose a clean and remote place." Wang Lan said that if you have high requirements for tourism products and services, you should choose carefully.
Qingqing deeply agrees with this.
This year's National Day, she and her friends traveled to a third-tier coastal city.
"The destination and the homestay are recommended by friends, so I went there after reading online reviews." Qingqing said.
Picking up shells, eating seafood, watching the sunset, the flow of people is not large, Qingqing is very relaxed.
But she bluntly said that there is a big gap between the 600 yuan a night's homestay and the online picture, and the special food is also average. "I am satisfied because I haven't gone out for a long time, and I am with my favorite friends."
Gao Shunli, a senior expert in the tourism industry, said that compared to crowded and crowded popular scenic spots, the ideal is to choose uncrowded and cheap tourist hot and cold spots, which is also conducive to the balanced development of the tourism industry and enhance the tourist experience.
"But tourists also have to consider why the tourism in these places is not booming? It may be that the development level of tourist attractions is low, the viewability is not enough, the holiday business is elementary, the reception conditions are simple, the transportation is troublesome, and the service awareness is poor. etc., which may directly affect the tourist experience, and even leave a negative impression on tourists that will last a lifetime." Gao Shunli said.
"Traveling in a bad way sounds very attractive, but the risk of stepping on thunder may be higher." With the travel experience of the National Day, Qingqing pays more attention to service quality.
Reception places should improve conditions to attract tourists
When the bad tourism is hotly discussed, those selected atypical tourist cities have also attracted attention.
The reporter learned that places such as Hegang in Heilongjiang, Hanzhong in Shaanxi, Karamay in Xinjiang, Baoting and Wenchang in Hainan, and Haidong in Qinghai are generally considered to be popular choices for this year's bad-style tourism.
Some people in the industry are concerned about whether phenomena such as bad tourism can promote urban tourism from lukewarm to prosperous?
"It will be a good thing if a large number of tourists can avoid the heat and turn to the cold, and it will become a development trend." Gao Shunli said frankly, but this kind of phenomenon will not develop into a major trend in a short time. If it is to become a common phenomenon, both Relying on the first choice of the niche and driving more tourists, it is even more necessary for the selected destinations to step up all-round improvement.
Gao Shunli said that tourists choose to travel in warm and cold spots because they want non-commercialization, no congestion, and some simplicity at the beginning of opening up, but they also have requirements for the quality of tourism products and services. Sober, we must not only maximize the advantages of enthusiasm, simplicity, hospitality, and being like a family, but also actively improve the environment, transportation, sanitation, meals, accommodation, etc., so as to win the understanding of tourists through active rectification and continuous improvement of reception conditions Get more favors.
"In the future, the choice of tourism and leisure methods and destinations will be more diverse." Wu Dianting said that the development of tourism products for phenomena such as bad tourism should be centered on tourists, pay attention to pertinence, and avoid falling into misunderstandings such as stereotypes and standardization .
(Worker's Daily reporter Zhu Xin)