Chinanews.com, Hohhot, December 24th, title: "Cold resources" are not cold, and Inner Mongolia creates an ice and snow version of "Poetry and the Distance"

　　Chinanews reporter Li Aiping

　　On the 24th, at the Taiwei Ski Resort in Hohhot, Inner Mongolia Autonomous Region, we ushered in an exciting ice and snow activity this winter.

　　On the same day, the Ninth National Mass Ice and Snow Season (Inner Mongolia Station) was officially launched.

At the opening ceremony, professional fitness athletes, dancers, ski coaches, etc. brought energetic performances.

　　There were also ice and snow leisure and entertainment items such as snow bikes, snow tug-of-war, snow globe, and interesting quizzes on ice and snow, which made people hooked.

The picture shows the public experiencing the ice and snow project.

　　The most "popular" activity is "snowball fights". Under the organization of referees, people throw snowballs at each other, enjoying the simple and pure happiness of childhood.

　　Qin Ying, director of the mass sports department of the Inner Mongolia Autonomous Region Sports Bureau, said that this event is of great significance to Inner Mongolia to create a new upsurge in ice and snow fitness for all, and it also makes it clear that the country's "driving 300 million people to participate in ice and snow sports" can be seen.

　　Local citizen Xu Ke said that under the premise of personal protection, it is also a unique experience to take children to participate in ice and snow sports and enjoy parent-child happy time.

　　This event is also the epitome of Inner Mongolia's "cold resources" changing to "hot industries".

　　In early December, the Inner Mongolia Ice and Snow Theme Event and the first ice and snow cultural sports and tourism season in Hulunbuir City held in Yakeshi City, Hulunbuir, opened the prelude to the ice and snow version of "Poetry and the Distance" in Inner Mongolia this winter.

The picture shows the public experiencing the ice and snow project.

Photo courtesy of Inner Mongolia Sports Bureau

　　At that time, tourists from some cities in the south said, "It is worthwhile to experience the charm of 'China's Ice and Snow Capital' up close."

　　The holding of ice and snow activities has also made Hulunbuir Yakeshi City's reputation as the "China's Ice and Snow Capital" is growing day by day.

In recent years, Yakeshi has held more than 40 large-scale international and domestic competitions.

　　In order to enhance the atmosphere of ice and snow, the South Square of Hulunbuir History Museum also held the works of the 5th Hulunbuir Snow Sculpture Competition in early December. The fierce competition of 46 teams from 5 provinces across the country has become a scene of the local cultural and tourism integration demonstration area.

　　In mid-December, Hohhot launched ice and snow activities, combining winter tourism with traditional festivals such as the Spring Festival and Lantern Festival, and launched more than 40 winter cultural tourism and sports series activities with three themes.

Since then, Ordos, Hulunbeier, Aershan and other places have successively launched various ice and snow-related activities.

The picture shows the people participating in the snow tug-of-war provided by the Inner Mongolia Sports Bureau

　　The Inner Mongolia Department of Culture and Tourism stated that ice and snow tourism in Inner Mongolia is getting rid of the relatively simple model in the past, and is transforming towards fashion and diversification. More immersive and experiential activities can allow consumers to experience a different ice and snow feast.

　　Wang Jun, who came to Inner Mongolia from Shanghai, said bluntly that he especially likes the "colder and more exciting" ice and snow sports activities in various parts of Inner Mongolia. "It can add a kind of fun to the poor life."

　　Cao Yongping, senior economist at the Inner Mongolia Macroeconomic Research Center, said: "In the future, Inner Mongolia needs to make up for the shortcomings of the winter cultural tourism industry, emphasize cooperation between regional departments, speed up the supply of new product innovation, and plan around the entire industry and the entire industry chain. layout. Effectively combine the development of the ice and snow economy with rural revitalization, and develop the ice and snow industry according to local conditions."

　　The outside world generally believes that Inner Mongolia, which has unique ice and snow resources, will also usher in its own "poetry and distance".

(use up)