For the past decade, Göran Everdahl has annually delivered reports on Christmas signs in Sveriges Radio's "Spanarna" and is an advocate of a maxed-out Christmas tree.

- If a Christmas tree is not overloaded, then what is the point?, he says.

In the clip, you see Christmas bauble connoisseur Göran Everdahl reminding of Christmas as an aesthetic exception and a place beyond the narrow confines of Scandinavian minimalism.