Bedaya and Strata sign a sponsorship agreement for the new season

The Emirati series “The Adventures of Mansour” sends inspiring messages

The work aims to enhance the new generation's passion for science and the consolidation of identity.

From the source

After the work gained great popularity, Bidaya Media signed a strategic partnership agreement with Strata for Advanced Industries, owned by Mubadala, to sponsor the new season of the famous Emirati cartoon series, “The Adventures of Mansour.”

Strata's support will contribute to shedding light on the successes of the UAE and inspiring future generations by spreading cultural awareness, preserving national identity, and enhancing a sense of belonging.

The Director of Public Relations for Bidaya, Iman Salem Atlamid, said: “We are proud of (The Adventures of Mansour), which is popular with Arabic-speaking children, and which combines entertainment and education.

We are pleased to conclude this partnership, which will sponsor the new version of it, which contributes to spreading a positive message about pride in the homeland and the importance of health and education among the next generation, as the series leaves a very important positive impact.

For his part, Jassim Al-Marzouqi, Director of Human Resources at Strata, said: “Our sponsorship of (The Adventures of Mansour) contributes to strengthening identity and helps children learn about technology requirements, as we are keen to support the series, which has gained a large fan base locally and globally. To raise the level of projects that promote Emirati culture and customs.

The series, which recently celebrated a decade of achievements, aims to communicate directly with Arabic-speaking children and foster their passion for science, technology, engineering and mathematics, and establish the Emirati national identity and a balanced lifestyle.

Created by award-winning creator Rashid Al Harmoudi, the show has grown in popularity, captivating the imagination of children across the Middle East.

The series “The Adventures of Mansour” has so far received more than two billion views on YouTube, three million subscribers, and 322 million watch hours.

Of which more than 25 million views during the last 90 days only.

Jassim Al-Marzouqi:

• "Our sponsorship of the series (The Adventures of Mansour) contributes to strengthening identity, and helps children learn about the requirements of technology."

Purposeful content

The new series of “Mansoor’s Adventures” targets children between the ages of six and 12, and is funded by “Mubadala” and the Abu Dhabi Early Childhood Authority, as part of their goal of supporting the creation of children’s content that focuses on inclusion, culture and the Arabic language.

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