By the end of the World Cup, Qatar will have completed its historic victory, not only in organizing the World Cup and directing it in a manner that has not been presented before throughout the history of the World Cup, but also by its victory in rebuilding the mental image of the State of Qatar, and of the Arabs, their culture, values and issues.
Qatar has spent hundreds of billions of dollars to fulfill the conditions imposed on it by FIFA 12 years ago, after winning the hosting of the World Cup as the first Arab country.
The World Cup events over the course of 4 weeks have proven that these billions spent by Qatar are nothing compared to the many direct and indirect goals that would not have been achieved without that.
Qatar has won the promotion of its mental image worldwide as a civilized country that is proud of its originality and respects others. It also won its superiority in hosting the World Cup, opening the door wide for other Arab countries to host the World Cup in the future.
First win: Enhancing the mental image of the State of Qatar
It was not the first time that Qatar organized regional or international sporting events, or conferences, forums and awards specialized in politics, media, culture, art and others. And the reasons for the visit are facilitated with high craftsmanship, in order to get acquainted with it, its people, their customs, culture and values, and the civilizational progress it has reached in various fields, and it is the one that the greedy, envious, and competitors accuse of accusations, questioning capabilities, and spreading lies and rumors.
Qatar amazed the whole world with this overwhelming victory in planning, organizing, managing and controlling this enormous event, with confidence and competence, and with the highest standards of accuracy and quality, and the latest equipment and technology, without significant errors, which made the FIFA President acknowledge that this hosting of the World Cup was unprecedented. That it happened at this level throughout the history of the World Cup.
The world came to Qatar, followed it on television and social media platforms, and learned about its history, present, and capabilities, and about its people, their values, and their culture, which they adhere to with pride and determination, without denying to anyone the ideas, values, or cultures they owe within the limits of public policies set by institutions. The competent authority to maintain the safety of the World Cup activities, the security of its participants, and to prevent any collision between the owners of local cultures and values, visitors or viewers, which is a very sensitive task that falls entirely on the responsibility of the competent institutions responsible for the implementation of the World Cup.
Qatar has won the promotion of its mental image worldwide as a civilized country that is proud of its originality and respects others. It also won its superiority in hosting the World Cup, opening the door wide for other Arab countries to host the World Cup in the future.
The peoples of the world came from different countries, and saw order, security, safety, smoothness and harmony, and approached the Arab peoples to discover the extent of the false image, information, stories and news that they had been receiving about the Arab peoples for more than a century.
The second victory: correcting the mental image of the Arab nation
When I was the director of the Al-Jazeera Media Institute in 2004, and it was then called "Al-Jazeera Media Institute for Training and Development", we concluded a cooperation agreement with the British Thompson Center for Media Training, to be one of the tributaries of the center from the trainers it needed in providing its media training courses, which it was keen to present at an advanced level. Unprecedented, he conveys to Al-Jazeera and Arab media institutions the latest media expertise in the world, and among the trainers we hosted was the prominent British journalist "Ian Masters", and it was his first time visiting an Arab country.
And when we wanted to take him on a tour in the capital, Doha, I asked him about the places he would like to go to, and he surprised me by saying: I want you to take me to the desert, I want to see the desert.
When I asked him about the reason, he said: I have been dreaming since my childhood of seeing the Arabian Desert. My father was with the British forces in the Arabian Peninsula during World War II, and he brought me a small box of dates made of cardboard, with a camel drawn on it in the desert next to a tent and in front of it a plate of dates.
The mental image of Ian Masters about the Arab countries and their peoples was that they consisted of a desert, camels, and primitive peoples who ate dates, camel milk, and their meat.
This image is just a small part of the miserable mental image that the colonial countries and the Zionist movement have been entrenching in successive generations in Western countries and the rest of the world since the beginning of the last century, through dramatic, fictional, media and intelligence products that portray the Arabs as primitive and backward peoples living in the desert. It grazes camels and cattle, raids one another, enslaves women, and violates sanctities without pity or mercy. In the last three decades, stories of extremism and Islamic terrorism have added to it.
These parties have spent more than what Qatar has spent on hosting the World Cup to create this image and consolidate it among the peoples of the world.
The peoples of the world came from different countries, and saw order, security, safety, smoothness, and harmony, and got close to the Arab peoples, and had close contact with them, and exchanged with them various conversations in football, politics, culture, art, technology, and social media, and got to know their identities, cultures, and values, and listened to their jokes and laughter, and got to know their hopes And their pains, problems and challenges, and their political and developmental issues, which are not much different from what they have, so that these peoples suddenly discover the extent of the false image they had of the Arabs, and the extent of the false information, stories and news that they were drawing from various sources of knowledge about the Arab peoples in their countries for more than century.
Qatar has won with great skill in investing this event to correct the Arab mental image among the peoples of the world, with this huge presence of the participating Arab masses, and the many various introductory activities about the Arab peoples, their cultures, customs, folklore and traditions, and before that its victory in introducing Islam to which the vast majority of Arab peoples profess. , and the values that I gained from it, presenting it in a wonderful indirect motivational way without being forced or forced.
I believe that the image of Al-Arabi has changed significantly in the world because of the World Cup in Qatar.
He did not realize in the calculations of the Zionist entity that the World Cup in Qatar would ruin his tremendous efforts that he had made over many decades to mislead the peoples of the world about what he was doing in occupied Palestine, and what he had done of usurping its land, killing, displacing and besieging its people, nearly a century ago.
The third victory: exposing Zionism and victory for the Palestinian cause
He did not realize in the calculations of the Zionist entity that the World Cup would ruin his colossal efforts that he made over many decades to mislead the peoples of the world about what he is doing in occupied Palestine, and what he has done of usurping its land, killing, displacing and besieging its people, who have been suffering because of that for nearly a century. time.
Long decades of misinformation made many peoples of the world not know anything about Palestine or its people and their tragedy and suffering. They only know the civilized, democratic state of Israel, which is invaded from time to time by unbridled Arab terrorist groups that attack women and children and destabilize the state.
The World Cup has turned a disaster on the head of the Zionist entity, which has been deceived by its official achievements in terms of normalization with an additional number of Arab countries within what is known as the "Abraham Accords Project", to the extent that prominent Zionist leaders have declared that the World Cup has proven beyond any doubt that normalization What they are doing with the Arab countries is normalization at the official level only, and not at the level of the peoples.
The Palestinian flags were not absent from the World Cup matches among the masses of spectators in the stands, and the creative introductory activities of the Palestinian cause did not stop all the time, amid the visiting popular crowds, which were expressing their solidarity with the Palestinian people, and happily expressing their demand for the liberation of Palestine from the Zionist occupation.
The State of Qatar did not organize these events, which revealed that Palestine nests in the Arab popular consciousness, as part of its identity, history, present and future.
Qatar won with great brilliance, when it allowed the visiting peoples of the world to interact with each other, exchanging knowledge, cultures, values and attitudes, in a delightful folkloric image that will remain in the memory for many years.
The aspects in which Qatar achieved an amazing victory by all standards, in hosting the FIFA World Cup 2022, do not end, but the most prominent sign of this event is that the World Cup was Russia when it was held in Russia, France when it was held in France, and Africa when it was held in South Africa. He is an Arab par excellence when he resides in the State of Qatar, whose emir announced from day one that the World Cup is not the Qatar World Cup, but the Arab World Cup.
The peoples of the world will continue to talk about Qatar and the Arabs for many years and generations to come, and after this World Cup many new commercial, cultural, artistic and tourism activities and events will be launched, which were not before, between these peoples and the Arab peoples.