Dellafuente, Hoke, Beny Jr and the anti-marketing stars: succeeding without going through the hoops of the music industry

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In 2022 it seems unthinkable that a singer could simply release their songs without taking into account all the usual marketing and promotion in the music industry.

Rosalía teaching the dance steps of her latest song on TikTok, the face of Quevedo the canary on a huge canvas in the middle of Gran Vía or Aitana visiting El Hormiguero to promote her latest work are just a few examples.

But in these times when advertising seems to be everything when it comes to success,

, showing that it doesn't have to be that way.

Long before the international success of the Argentine producer Bizarrap, a true marketing genius, we already had a Spaniard who covered his face with glasses and a cap.

from Granada

has been hiding his identity since 2015 while his records of flamenco fusion and urban rhythms accumulate millions of listeners.

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At 30 years old, he

.

Three full houses in the Palacio de los Deportes in his hometown this same month of December.

All achieved at the blow of a tweet and in less than half an hour from their respective announcements.

.

A milestone that is even more relevant if one takes into account that he has been away from the stage for three years and from contact with his listeners.

In this period he has continued to publish music, releasing two albums and an EP, but without performing any of them live.

He even launched an experimental record under the stage name Taifa Yallah.

DellafuenteISMAELXTWO

Returning to social networks, Dellafuente also used them on November 17 when he wrote: "I think I want to do an interview."

He did it on Twitter, where he is most active.

.

In his profile there is simply a solitary image that serves as a promotion for these three shows.

Needless to say, he has not created any TikTok account in which to show choreographies or his day-to-day life.

Something that is usually common among artists of his generation.

Without granting any interview since 2020, Dellafuente's threat of arranging a talk with a media outlet ended just a few hours after that first tweet.

"I have lost the desire, I better record something," he wrote.

And it is that there are several singers whose work plan is only to focus on publishing music.

This is the case of

Jr.

The Catalan of Moroccan origin

this year, according to the latest report published by the platform itself.

But little else is known about him.

A friend of Morad, also a singer, they have grown up together and have very similar musical styles, where they narrate the day-to-day life of their neighborhood based on urban rhythms.

Beny Jr. with the Catalan Bad Gyal

Nobody knows his real name nor has he given any interview

since he started his career a couple of years ago.

Her face is also unknown, which is always covered with a black ski mask.

And, as is the case with Dellafuente, there are barely three posts on her Instagram account -none of them personal- from her, despite having more than 600,000 followers pending what she says or does not say on this social network.

The last to bet on this anti-marketing has been the Valencian rapper

.

In barely two months and always accompanied by producer

, he has gone

with four consecutive sold outs at the But room in Madrid (4,200 attendees in total).

The third of them achieved in just 30 minutes.

Hoke and Louis Amoeba

The full ones come after the success of their first album, BBO, published independently in mid-September.

In its release week, the album reached fourth place in the top of the most listened to and sold albums in Spain.

No record company, no advertising and no press.

Hoke raps in his song

:

.

And he takes it to the letter.

Although from his team they give us a minimal statement:

. "

According to the criteria of The Trust Project

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