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"My heritage"... a sustainable future in the traditional craft industry
Reem Bin Karam: “Protecting the environment and respecting nature is a principle rooted in the cultural identity of the UAE.”
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The Irthi Council for Contemporary Crafts offers an exceptional experience in investing in handicrafts, through its continuous efforts to promote education and research, its support for locally produced handicrafts by Emirati craftswomen, and its focus on environmentally friendly cultural practices as one of the tools for sustainable transformation, which is based on transforming things Simple to contemporary designs have wide uses in multiple artistic fields.
By presenting 13 groups so far, the "Irthi" Majlis of the "Namaa" Foundation for the Advancement of Women focuses on meeting sustainable standards in terms of materials and cultural craft cooperation. Strong links between regional craft practices and sustainability, as they bring the region's handcrafted traditions to diverse contemporary markets around the world.
The Irthi Council's investment in sourcing local materials that contribute to achieving its sustainability goals is based on its commitment to shaping the future of regional and global craft markets.
Through the "Al Moi" group, the "Irthi" council displays innovative designs that blend distinctive handicrafts and household items, and revives the traditional craft of talli. "Al Thaya" is a group of innovative designs and techniques that use palm fronds, camel skin, silk cotton and recycled felt, to present an innovative group of household items that are rich in the details of the traditional craft of Sififa, in addition to the "Zenobia" group, which combines the craft of talli and the art of wood inlays in a contemporary way.
The director of “Namaa” for the advancement of women, Reem bin Karam, said: “Handcrafts have always been closely linked to the natural environment, as craftswomen turn to nature as a source of inspiration, and a source of sustainable natural materials used in the manufacture of crafts, and environmental protection and respect for nature are among the most prominent principles. In the cultural identity of the UAE, and this is evident in the techniques of craftsmanship and the use of natural materials to create sustainable products that translate the vitality of the unique desert landscape.
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