TV Sálvame returns to fight against And now Sonsoles after the fiasco of Café con aroma de mujer
Two wrestlers in the ring,
Mediaset
and
Atresmedia
, and a trophy, win the audience in the time slot between 7:00 p.m. and 8:00 p.m.
Since
And Now Sonsoles
started on
Antena 3
, all the focuses have been focused on seeing if the
Sonsoles Ónega
program managed to surpass the long-lived
Sálvame
, weakened for too many months.
The battle has been practically daily.
Some days
Sonsoles Ónega
won , others
Jorge Javier Vázquez
did .
So one day after another until... Until an unexpected fighter has entered the ring:
El Cazador
.
The RTVE contest, which until now remained in a third or even fourth position on television afternoons, has hit the 'firecracker' that has left the two gladiators, absolute monopolizers of the strip in question, KO.
For four weeks,
El Cazador
has not only placed itself in second position but has even reached the top with
a record number of viewers
-17.6%-, coinciding with the day of the first match of the Spanish team in the
World Cup from Qatar
.
It has surpassed, to the surprise of experts and
Telecinco
and
Antena 3
, the great bet of the season,
And now Sonsoles
;
It is close on the heels of
Telecinco
's stronghold ,
Sálvame
, and is getting audience data almost three points above the average for La 1. And all without noise, without fuss, without being noticed.
"Every day that we left the set of the recordings of this season, we left with very good feelings," says
Rodrigo Vázquez
, the presenter of
El Cazador
and, although he does not like to score any goals, one of the culprits of this sudden success.
"We thought that the public could welcome it with open arms, but I like that the programs are growing day by day, that 605 is better than 604", he affirms.
I like that the programs are growing day by day, that the 605 is better than the 604
Rodrigo Vazquez
Rodrigo Vázquez arrived at
El Cazador
last May to replace
Ion Aramendi
, who had signed for Mediaset for
Survivors
and who will now face the king of the afternoons,
Pasapalabra
, with the new
Telecinco
program , Reaction on chain.
The journalist came directly from Galician television and was placed in charge of one of the great bets of
RTVE
.
With the calm of not having the pressure to surpass anyone and only with the aim "of making the contestants and the spectators enjoy".
Rodrigo Vázquez went step by step, like the little ant in the story of the cicada.
He was storing, working, contributing his personality to the contest and planting until it was time to harvest.
El Cazador
has been fallow for two years
: the last month that
Ion Aramendi
hosted the program, it had a share of 9.1%, a little more than 800,000 viewers.
The first month with
Rodrigo Vázquez
, almost on vacation, the quota was the same.
That is to say,
Rodrigo Vázquez
and
El Cazador
were maintained, but they could not exceed one million viewers or increase that share of the screen that is so necessary for a public television that is experiencing its worst audience crisis in years.
El Cazador, a bet with a lot of work behind it
Summer is over and things were more or less the same.
The battle was being fought between
Telecinco
and
Antena 3
, while
El Cazador
and
Rodrigo Vázquez
continued to sow.
But suddenly something happened.
Someone at
RTVE
realized that
Rodrigo Vázquez
could be one of the great presenters of the public entity, one of the faces on a par with
Jacob Petrus
(
Aquí la Tierra
), or even
Jordi Hurtado
.
The light bulb came on and they placed him in front of the
Benidorm Fest
.
The presentation of those chosen for the festival from which the representative of Spain will emerge to
Eurovision 2023
was the turning point that
El Cazador
needed to finally reap the harvest.
Since that special program, now more than a month ago, the data of
El Cazador
has risen like foam.
Rodrigo Vázquez, together with the contestants of El Cazador.RTVE
Rodrigo Vázquez
does
not like to place himself in the first line of this success.
He insists that it is the work of the entire team and emphasizes it as many times as necessary: "I always try to convey that our concern is to offer the best product to the viewer. The whole team has a fundamental part.
What I tell them is that it doesn't matter that we do 8% rather than 18%
. If you train well, you'll play better and have more chances of winning. We have to be able to transform those figures, no matter how big they are, into motivation".
In the first week of November, the
La 1
program averaged a 9.9%
share
;
in the second, 11% finally managing to exceed one million viewers;
and in the third, 12%.
Meanwhile, on the other side of the ring, the usual fighters looked stunned at the new opponent.
And now Sonsoles
, in the third week of November achieved an average of 12.1%, while
Sálvame Naranja
was also around that 12%.
If the afternoons on free television were a horse race, we would have to resort to the photo
finish
.
Since the beginning of the season, it has recorded constant growth, with a share of 8.4% in September, 9.3% in October, and the current 11.6%.
To this we must add the push of the World Cup in Qatar that is coming in handy for
El Cazador
, but also for
El Comodín
, the contest hosted by Aitor Albizua.
Soccer shot
El Cazador
to the absolute leadership above
Telecinco
and
Antena 3
, and also
Aquí la Tierra
(13.1% and 1,640,000), which was second option behind the intractable
Pasapalabra
.
But it's not just for football.
"We like that when people come to the set it is a special day, the day I come to television. What I like the most is that when a contestant has lost 65,000 euros and we say cut, their reaction is to tell us to give it to them It's been good.
That's because we're doing something right
, "says the presenter.
The keys to the success of The Hunter
What has happened to make this happen?
Rodrigo Vázquez
explains it: "The contestants leave us their mark of their passage through the program. I remember a boy who had suffered
bullying
for being trans and came to the program and told his story. I remember another man of 50 and little who had been diagnosed with Alzheimer's and wanted to fight and continue doing things. He came to the contest and participated. They
are inspiring people
. And these are stories that come and touch. I think that one of the legs of that rise may be there".
The other leg would be in the changes of
Telecinco
and
Antena 3
.
For a long time both chains have focused on outperforming each other and have forgotten other players whom they did not consider direct competition.
No one fell for that by removing
Boom!
The greatest competition was removed from El Cazador.
Nobody fell into the fact that
Telecinco
's attempts to stop
Y ahora Sonsoles
, testing Café con aroma de mujer, not only plunged the chain further into that slot, but also helped boost the
La 1
contest .
Nobody fell for
Rodrigo Vázquez
.
"It's very complicated. Nobody knows anything. On television there are no magic formulas. What I try is to add because it is a format that I already knew from before," says
Vázquez
with all modesty and humility.
"I am one of those who think that what a presenter has to do is add and not get in the way. The protagonist is not me, nor the star, the stars are the contestants."
I am one of those who think that what a presenter has to do is add and not get in the way
Rodrigo Vazquez
"I'll sign tomorrow to become the leaders of that range, but now the panorama is very changing,
there are more and more changes on the grid and nobody knows what will happen
. I do not try to focus the goal on being the first but on making a Good program. With that philosophy, the results will come. If we are more aware of the data for the next day than of the contestants or the spectators, it will divert us from that objective" The new fighter has dealt his first blow.
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