Chinanews.com, Hangzhou, December 2. Title: Hangzhou Cultural Observation: What is it like to shop in the Southern Song Palace?

　　Reporter Wang Titi

　　Recently, the reporter walked into Zhejiang Provincial Cultural Industry Park - Phoenix Yuyuan Art Base (hereinafter referred to as "Phoenix Yuyuan").

In the park, there are many artistic buildings in a patchwork, with horse head walls, drinking mangers, fishing lanterns, and buildings with white walls and black tiles in a scattered arrangement, which is quite a bit of the old style of the ancient capital in the south of the Yangtze River.

　　Fenghuang Yuyuan is located at No. 7, Fenghuangshanjiao Road, Hangzhou. It is the hinterland of the Southern Song Dynasty imperial city site, and it is also the area where the "Golden Luan Palace" Daqing Palace is located in the Southern Song Dynasty. It is also the core of the Southern Song Dynasty imperial culture.

It covers a total area of ​​120 mu, with a building area of ​​60,000 square meters.

　　After more than 800 years of ups and downs, the Fenghuang Mountain University has now become the home of ordinary people, and many units have settled here. It is also a place where Internet celebrities in Hangzhou often hang out.

　　It is reported that based on this regional cultural characteristic, the positioning of Phoenix Yuyuan Park fully demonstrates cultural feelings, based on inheriting the cultural context of the Southern Song Dynasty, showing the oriental temperament of Hangzhou, cultivating cultural industries, creating a cultural ecology, and serving To live a better life, strive to explore a culture-driven innovation path for the renewal of old towns and the revival of heritage sites.

　　Combining the historical background of the imperial city of the Southern Song Dynasty, the park adopts a garden-style creative office model. There are more than 80 cultural and creative enterprises, involving cultural fields such as film and television culture, personalized design, tea and wine culture, calligraphy and painting art, and pastry catering.

Photo by Wang Titi in the neighborhood of Fenghuang Yuyuan Art Base

　　Walking in the Fenghuang Yuyuan Park, you can see bakeries of different styles, handicraft workshops with log characteristics, and maker spaces where cutting-edge designers gather.

　　Ms. Huang, the person in charge of Alcohol Red Wine Restaurant, which has been here for many years, told the reporter that she chose to open a store in Fenghuang Yuyuan Park, mainly because the geographical location, architectural style and site size of the park are more suitable.

"We are in the high-end fine wine business. Based on the demand for moving in and out of goods such as red wine, it is best to use the large flat floor on the first floor."

　　At the same time, Ms. Huang also said that although this place belongs to the urban area of ​​Hangzhou, you have to turn to a small road from the outside to get in. It is relatively secluded and has a quiet atmosphere amidst the hustle and bustle.

Moreover, it is located in the hinterland of the imperial city of the Southern Song Dynasty, and the buildings are basically one-story flat floors, which are tile houses that are rare in Hangzhou today, with a very charming and accent.

　　Also attracted by the atmosphere of Phoenix Yuyuan is Mr. Zheng who has just moved to the park.

According to his introduction, the shop he is currently renovating will operate whole house customization.

The reason for opening a store here is because the design atmosphere of the park is strong, which is in line with the business temperament of its business.

　　On the same day, walking through the Fenghuang Yuyuan Park, the reporter saw a number of clothing models of an online shopping platform merchant taking pictures of winter clothing promotional photos here, as well as citizens and tourists visiting the store to check in.

Photo taken by Wang inscription on the signboard of the imperial city site in the Southern Song Dynasty

　　In the store of Lanxiang Yinyue in Phoenix Yuyuan, the reporter met Mr. Sun, a citizen who runs an agarwood studio in Hangzhou.

He revealed that in order to run Chenxiang studio well, he would also visit shops in his spare time.

This time he came to the owner of Lanxiangyinyue to learn how to make aromatherapy, and then he went back to make perfume and solid balm according to traditional Chinese fragrance recipes.

　　Since Lanxiang Yinyue, which was visited this time, is located in the Southern Song Dynasty palace, Mr. Sun also shared the incense culture of the Southern Song Dynasty with the reporter.

He said that the Southern Song Dynasty did not burn incense sticks, which was only available in the Yuan Dynasty.

For example, the famous goose pear tent Zhongxiang and Ersu Jiuju were made into incense pills and balm in the Southern Song Dynasty, and then placed on the coals. As the temperature rises, the fragrance will spread.

　　After visiting Fenghuang Yuyuan, he praised and said that Fenghuang Yuyuan is a very wonderful place with many interesting places, such as Mideng Garden, "unfinished" plant dyeing shop, Lanxiang Yinyue, etc. very exciting.

"The park has outstanding people, good feng shui, and the dragon veins. Therefore, the things made here and the products launched by the shops are also very grand."

　　Ms. Ye, a Hangzhou citizen who went to work near Fenghuang Yuyuan that day, came here to take a stroll after finishing her work.

"I heard that Phoenix Yuyuan has an artistic atmosphere before, but because I live far away, I have never had a chance to come."

　　After shopping in the park and checking in to take pictures, Ms. Ye bluntly said that the trip was worthwhile, "The birds are singing and the flowers are fragrant here, and the winding paths are secluded. It is also the location of the Southern Song Dynasty Palace. The people who work here are really happy. There are many art jobs on both sides. There are rooms and Internet celebrity cafes, and it’s quite interesting to walk along the way.” (End)