Yes, as we are now being sold everywhere, 50 is the new 30;

well-being, the new beauty and orange, the new black;

There is no doubt that

the buttocks are the new breasts

.

Because, if in past decades, the obsession was to show off

voluptuous, perky, and Gravity-defying breasts,

today all eyes are on a

haughty and, above all, voluminous

buttocks

(there isn't much originality here)

.

"This is already known, it is a matter of fashions that come, go and come back. Because

the Kardashian's ass

, for example, is also the one that was 'in style' in the time of Marilyn Monroe and, looking much more Going back to our most primitive history, one only has to recall the image of the

Venus of Willendorf

, that Paleolithic goddess dated between 27,500 and 25,000 BC, to realize that a forceful rearguard has always been associated with beauty and, what is more important with fertility", explains Ana Sierra, a psychosexologist.

The matter is more than established by science.

"There are several studies that talk about what is known as the waist-hip ratio (a number that is obtained by dividing the dimensions of amas). According to this,

the ideal ratio that should be between the waist and the hips of a woman is around 0.70

This ratio would be indicative of the state of health of the female, of her reproductive capacity, etc. And, as has been demonstrated, when men choose a partner they consciously or unconsciously take into account , this physical factor, among others".

Interestingly, Sierra notes, "this ratio is still the same today as it was in ancient Egypt. It seems that

the human brain hasn't changed much

and it could be said that our basic and Darwinian preferences remain the same, but of course, not everything is , explains with biology or genetics".

And this is where the 'crux' of the matter comes in.

"We must also take into account

the weight of the construction of erotica

, both collective and individual, which has always linked the behind with

low passions, the hidden or the forbidden

, which is what is most often put in both the sexuality as in anything... It's enough to be told that you can't eat something so that, suddenly, you feel like it!".

AESTHETIC TREATMENTS

Ángel Martín, medical director of Clínica Menorca (Madrid), attests that "the rage for large breasts has decreased.

Now they like the voluminous buttock more

and patients are increasingly demanding an increase in this area."

The people who come to this Madrid clinic in search of the 'ass of their dreams' are very clear about it.

"What is most requested is

to increase the volume of the buttocks, creating the hourglass silhouette or the 'Kardashian effect

.

'

the surrounding fat

-when there is any-, to make it stand out in the well-contoured figure as a whole. With the Lipováser it is possible to refine the hip, which is what is worn, to project the buttocks more".

The question is:

how does this 'miracle' work?

"The increase can be done with fat, prostheses and with hyaluronic acid, a treatment that we are doing a lot now and indeed they ask a lot about this technique. In addition, we use Lipovaser, which is the most modern surgical technique that exists to eliminate fat deposits accumulated in the body that we cannot remove either with diet or by exercising. Liposculpture plus buttock lipofilling costs between 6,500-7,500 euros, depending on the amount of fat to be removed".

Martín clarifies that "

buttock augmentation with hyaluronic acid

is only recommended in cases where you want to discreetly increase volume and

when there is no fat from another area that can be extracted and reinjected into the buttocks

. It is not a permanent treatment, its effects disappear after 12 months and the basic price is 1,200 euros, but it depends on the number of vials and volume that have to be inserted".

Prosthetics

are also used

.

"They are filled with a highly cohesive gel that makes them ideal to withstand the pressure exerted when sitting. They are placed in the operating room. There is a wide range of prostheses with different volumes to achieve the gluteal profile desired by each patient. They can be be round or anatomical, which are similar to an almond and whose use is determined by the initial shape of the gluteal region.There are even biconvex implants, to minimize the risk of rotation and give more projection.This treatment costs around 9,000 euros ".

WHY IS IT IMPORTANT TO HAVE STRONG BUTTOCKS?

So far the aesthetic part that, although it is the one that attracts the most attention, is by no means the most important.

"Beyond the aesthetic factor, the gluteus is, from an anatomical and functional point of view,

a quite distinctive muscle

compared to other primates such as chimpanzees and is

essential to enjoy a good quality of life

", Iván Gonzalo, CAFYD graduate and creator of Elements System.

Here are the reasons for its anatomical role.

"

It controls the balance and tilt of the pelvis, the flexion or inclination of the trunk forward or the deceleration of the legs

when we carry out loads at high speed, among many other things. Having an adequate buttock in size and function will also mean a

relief for the muscles of the back

when carrying out actions as daily as leaning forward to pick up something from the ground. But the gluteus participates in other gestures that are so common in our day-to-day life, such as the

lateral transport of moving loads

".

But there is still more.

Because, although it's not something that people talk about on the street, having a powerful muscular ass

can help us not to gain weight

.

"Because of its large size, it is a muscle group that, when properly trained, performs a powerful metabolic furnace function, accelerating calorie burning."

Founder of the Booty Shape Movement and former dancer, Erika Sanz Moreno is also clear about it.

"

The big buttock, whether it walks or not, has become fashionable.

It is an issue that worries women, above all, but also men. It is brutal. You go to any training room and most of the people are doing 'hip trust', squats or any other exercise focused on strengthening the gluteus".

And, like Gonzalo, he emphasizes the anatomical importance of the rear.

"It should be remembered that beyond physical attractiveness, this muscle group plays a

leading role in our anatomy

. Therefore, having a large buttock due to fat is not the same as having a well-worked musculature. I think it's great that everyone does whatever you want, but my bet is

to achieve gluteal hypertrophy through exercise

that, in the end, will translate into health".

His method, Booty Shape Movement, is "a

training program that combines dance and movements to work the buttocks and legs

. The most interesting thing is that, by being integrated into the choreography, the exercises are 'assimilated' as if they were steps of dance and, instead of counting the repetitions or pending time, the people who practice it are more focused on learning them or simply enjoying themselves".

It's not a bad plan.

According to the criteria of The Trust Project

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