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He is 73 years old, but his thinking can be more groundbreaking than that of many twenty-somethings.

It's not for nothing that Vera Wang (New York, 1949) continues to be one of the most desired bridal designers (although ready-to-wear and couture are very present in her bridal creations) on the scene.

"This year, I've done 38 weddings, and only for my friends' children. 38"

, he emphasizes.

"It's a lot; at the level of the Couture. From the old Couture."

The one that she has lived closely during part of her long career (she went through Vogue USA and the Ralph Lauren design team before launching with her brand) and that she now transfers, in a certain way, both to her own collections and to those he does with Pronovias.

She is with the mythical company with which she has just launched 54 wedding dresses that, according to the New Yorker, "is very close" to her way of dressing and living from her.

If I had to define it with one word, it would be "

freedom

".

It is the term that is at the epicenter of her creative and personal discourse, so it is not surprising that it also appears in the audacity with which she has approached the dresses in this collection with

Pronovias

: there are

corsets, there are jumpsuits, transparencies, ruffles , tails, cropped tops...

Everything.

It would delight millennial and Gen Z weddings;

of personalities that feel trend, like

Hailey Bieber,

whom he also mentions with agility.

"We didn't make her party dress, we made her party dress, but there's a lot of her in this new campaign: it's about being young, cool, feeling free and celebrating again," Wang explains.

"She wore sneakers with her dress; I wore a Birkenstock

, but you can also wear sandals, ballerinas... It doesn't all have to be heels or party shoes. These are concepts that sometimes get lost in choosing a wedding dress."

COURTESY OF PRONOVIAS

The woman who has dressed both Bieber and

Victoria Beckham, Alicia Keys, Hilary Duff and Ariana Grande

speaks with the same agility with which she creates, drawing a panorama that would exhaust some and, nevertheless, keeps her alive and active.

Wow, while some people sigh with boredom over the subject of weddings, she finds it fascinating... but not new.

"Instagram has changed the way we view weddings, for sure, but it's not the only thing,"

she says.

"The

lockdown

has made people rethink weddings. Globally, many weddings were either canceled or had to be postponed; they stayed at an indefinite level, not knowing what was going to happen in the world. And when they've come back, it's been been crazy;

there is a renewed desire for weddings, even an insane passion

.

Although there always has been, girls have always dreamed of their weddings.

And you know, it's not just a boy and a girl thing, but boys with boys, girls with girls;

they are just people who want so badly to celebrate their love and their relationship.

And when they've been able to do it again, it's meant a lot."

Another concept that has tremendous meaning for her is

love

, which she is unable to disassociate from that freedom that she values ​​so much.

"If love is good, there should be freedom in it,"

she muses.

"You should be free to love who you want to love, right? Both"

.

Without them, in fact, she could not have developed her career and her aesthetic, which she says "isn't really an aesthetic, but it has to do with my creativity and the things I observe from different contexts."

Otherwise, she couldn't do wedding dresses, red carpet looks and ready-to-wear pieces: the stimuli have to be constant.

COURTESY OF PRONOVIAS

"I am very aware of the overall impact of fashion at all levels, and as a designer, I have to be able to pivot and change, move and reinvent myself," she

continues relentlessly.

"And I think we've created a lot of trends over the last 35 years. For example, there were no minidresses when I got married, except in the '60s, but I got married in the late '90s, and there weren't. We've been very brave to time to launch trends".

Keep it up.

One of those fierce trends in bridal matters is to use different dresses within the same event: one for a ceremony, one or two for a party;

that of the pre-wedding or the rehearsal dinner... In short, a constant transformation worthy of Lluvia de Estrellas that makes some raise their eyebrows with something of, shall we say, indignation.

Vera Wang doesn't care about that as much as there is a strict dress code in a ceremony: if the guests love you, they will accept it with a thousand loves and without commenting.

"Brides should be able to celebrate their individuality at weddings, and if that means imposing a dress code, they have every right to do so,"

she says emphatically.

"

It's hers, her day, and what she wants, will be what her friends, family and loved ones want for her.

.

And if you want to force or not force a dress code, it's up to you, and I think that's great.

Also, it depends on where it is: a beach, a resort, a restaurant, a club, a church;

if it's day, at night... In England, for example, if you get married during the day in the Town Hall, then a breakfast is usually held before the night party, and for that you're not going to wear a transparent dress , No?"

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