Balenciaga's latest advertising campaign is far from unanimous.
On the pictures unveiled on November 16, children hold in their hands stuffed animals dressed in black leather harnesses and padlocked collars.
The luxury brand of the Kering group was quickly accused of sexualizing children, reports HuffPost.
Faced with the outcry caused by this Christmas campaign, Balenciaga apologized on Instagram last Tuesday.
The brand said it "strongly condemns child abuse in all its forms".
She eventually removed the photos from all platforms.
Balenciaga should not be forgiven for this.
Kids with bondage gear?
WTF was wrong with them#BalenciagaGate #balenciga #BAALenciaga pic.twitter.com/Yes3AQlxge
— Vaishali (@maveraw_twts) November 28, 2022
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Kim Kardashian 'disgusted'
The reaction of Kim Kardashian, who collaborates with Balenciaga, was highly anticipated.
On social networks, the star and mother of four said she was "disgusted and outraged" by these pictures.
"I've been quiet for the past few days, not because I haven't been disgusted and outraged by recent Balenciaga campaigns, but because I wanted the opportunity to speak to their team to understand how this could have happened. produce,” she wrote on Twitter on Sunday.
She added to appreciate the brand's apology, but assured to think about their next collaborations.
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Malaise at Balenciaga
Balenciaga also apologized for another campaign launched in early November.
On an advertisement for a bag produced in collaboration with Adidas, some noticed the presence of a decree of the Supreme Court of the United States in a child pornography case.
“The judgment then determined that the fact of offering or asking to transfer, sell, deliver or exchange child pornography, did not violate the first amendment of the American Constitution”, assures
Le Figaro
.
Balenciaga assured to have “engaged legal actions against the parties responsible for the installation of the shooting”.
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