Perfume expert and entrepreneur in the field of oriental scents
Amna Al Habtoor.. Perfumes thank those who live in the UAE in their heart
Amna Sultan Al Habtoor leaves her own mark in the field of perfumery.
Emirates today
The art of nostalgia.. This description may seem most appropriate to the privacy of the distinguished creative experience of the perfume expert and Emirati businesswoman, Amna Sultan Al Habtoor, who has worked for more than five years to establish her mark and establish a “very special” vision in the art of oriental perfumery, Biased with the memories of the unique moments that she mastered documenting, to finally release, a scent that is lost between the outskirts of the place, with a third release titled "The Tribute", on a dreamy journey through the whiffs of the UAE's past and present.
token of affection
Amna Al Habtoor confirmed to "Emirates Today" that her new collection, which includes three perfumes, was created based on ancient Arabic aromatic scents based entirely on the components of oud, amber and musk, through which she waded through the seas of love to translate some of the meanings of appreciation, gratitude and affection that each carries. Whoever follows a bright path to this land and lives a dignified life in the bosom of the good emirates, then dwells in it in his heart and carries it as a medal on his chest.
Amna Al Habtoor said: “In this new version, I tried to convey the various sublime human feelings and beautiful moments through the scent of perfumes laden with the breath of the homeland and the memories of family and friends, to serve as a deed of loyalty and a token of love and appreciation for this great country.” She added, “The first fragrance carries What is extracted from the oud is the name (Dedication), and it expresses the meanings of gratitude and human loyalty to everyone who started his journey in the Emirates, and to everyone who lives in it and is dedicated to its service. As for the second fragrance, which bears the name (Eternal), it was extracted from amber to be an icon of the pure love that he feels. All people who came to the Emirates at a stage of their lives and left with the most beautiful immortal memories that accompanied them forever, while the third fragrance extracted from the smells of musk bears the name (Al-Sadiq), an explicit and direct expression of the hopes, aspirations and sincerity of the aspirations of people who have just started their new life on the land of the Emirates. and their various future appeals.
sources of inspiration
Amna said, describing the experience of the worlds of perfumes, which she entered early, to dedicate a milestone in the field, “I draw inspiration from all aspects of my life and the lives of everyone around me, because I see it crowded with stations and details. For example, depending on my daily experiences and the situations I live with my family and children, I was inspired The idea of issuing special perfumes for my children when they are born, and I was keen to present a special perfume on my wedding day, which I considered a kind of immortalization of the most beautiful moments of life, so I imprisoned it in a bottle of fragrance, with which I travel between the corners of the moment and the parts of the place, so I share its magic with my loved ones.
Amna Al Habtoor confirmed: “I presented many diverse ideas that formed part of my identity in the world of oriental perfumes, and I believe that what I have presented so far is sufficient to tell some of the details of my life that are clearly reflected in my brand in the field.”
Excellence stations
After studying strategy and design, Amna Al Habtoor joined her family's company to assume the duties of Executive Director of Marketing and Communications at the Al Habtoor Motors Company. UAE, in the fields of manufacturing engineering, design and business, before discovering its full bias in the art of perfumery, and decided in 2017 to establish its own brand specialized in the field of environmentally friendly perfumes under the title “Arcadia”, with which Al Habtoor raised the slogan of sustainability in its branches. It is located in many famous international cities and capitals such as Tokyo, New York, Beverly Hills, Sweden and Denmark, while it was keen to acquire several accredited French experience certificates.
Community support
The Amna Al Habtoor brand has attracted the attention of many influencers and well-known personalities, such as its cooperation with the projects of the late world boxing star “Muhammad Ali Clay” to produce a special perfume inspired by his life, called “Thandors”, in addition to its cooperation last year with the Noor Dubai Charitable Foundation, which was dedicated to it. Amna, to support the treatment of eye patients in the UAE in celebration of World Sight Day, as a special fragrance was launched under the name “Unity”, and then a series of video clips were produced about visually impaired individuals’ perception of emotions and memories and their association with perfume.
In the same context, 20% of the sales of this fragrance were allocated to support the campaigns of the Noor Dubai Charitable Foundation in this field.
In addition to its cooperation with the Emirates Red Crescent, as part of its expanded campaign to support the victims of the Beirut port bombing.
A special vision in the perfume industry that favors documenting memories.
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