Editor's note:

　　Every Chinese who lives hard is the most beautiful struggler.

It is precisely because of the hundreds of millions of strugglers that China is today.

Ten years, pay tribute to every one of you who have struggled.

Let us work hard together for the new era, and never slack in the future.

　　[Explanation] Pieces of soft and tender tofu have been firmly tied to Shenyang native Huo Dafei for more than ten years.

From joint ventures with leading companies in the global tofu industry to divestment by foreign parties, he alone assumed huge debts, and then sold tofu all over the country.

Recently, the entrepreneur Huo Dafei told the reporter about him, the "Tofu Old Huo", about his entrepreneurship.

　　[Explanation] Huo Dafei has a very rich resume. He has worked as a foreign police officer, studied abroad, returned to China to start a business, worked in international trade, decoration engineering, advertising media, and worked as a curator.

Until a coincidence, Huo Dafei jointly invested with a leading company in the global tofu industry to open a tofu enterprise with an investment of 100 million yuan in Shenyang.

In 2013, the factory was completed and put into operation, and Huoda unofficially stepped into the tofu industry.

　　[Concurrent] Entrepreneur Huo Dafei

　　Then the Chinese market is so big, and the traditional eating habit of eating tofu is so good.

But there are indeed many problems in the processing, transportation and sales links, and the problems are precisely our opportunities.

At that time, Japan was indeed a leader in this area, so it really felt that this was a very good opportunity without hesitation, so it stepped into this market.

　　[Explanation] Backed by a leading company in the global tofu industry, Huo Dafei originally thought that it would be good to enjoy the shade under the big tree.

But it was never expected that this leading company encountered Waterloo in China.

By 2015, the company continued to lose money, and Huo Dafei poured all his money into it to no avail, which made him encounter the biggest crisis in his life so far, and even gave him the idea of ​​committing suicide.

　　[Concurrent] Entrepreneur Huo Dafei

　　What should I do when I first see that there is no future, I instinctively want to stop the loss, and the way to stop the loss is actually to stop.

Unexpectedly at this time, the Japanese, they also decided to stop the loss.

At this time, both parties stop losses, that is, the entire factory that has invested nearly 100 million yuan is left there, which is irresponsible to the partners, to myself, and even to the local government.

　　[Explanation] Continue to acquire a factory with no hope in sight. Many people around think that Huo Dafei is crazy.

But at that time, he had no time to take into account the thoughts of the people around him.

Huo Dafei worked as a front-line worker in the factory for half a year after completing the acquisition procedures, learning and understanding every link in the production process, and re-investigating the market.

In the end, these tofu with a differentiated and long shelf life finally found a market. Since 2017, Huo Dafei's tofu has been gradually sold to the whole country.

This tofu company, which was once not favored by anyone, came back to life.

　　[Concurrent] Entrepreneur Huo Dafei

　　China's tofu product has a relatively large-scale enterprise in every city, but there is no enterprise or brand that can be sold nationwide, because its shelf life is short, so at this time I still use our high-end The advantage of this product is the standard and long shelf life, because I have broken through this bottleneck.

　　[Explanation] Today, Huo Dafei has fallen in love with tofu deeply, and he has also organized and developed many new, strange and special derivatives: tofu noodles, tofu snacks, tofu drinks, tofu meal replacement biscuits and other cross-border creative tofu .

Looking back ten years, Huo Dafei is deeply moved.

　　[Concurrent] Entrepreneur Huo Dafei

　　So if we talk about comprehension, we must persist. First, we must persist, and second, we must be serious.

I usually always joke that there are thousands of clever ideas at night, and you have to sell tofu when you wake up in the morning. When everyone is pushing a cup for a change, especially as entrepreneurs, we can talk about strategy, pattern, and future, but we have to get up in the morning. , just have to do it.

　　Reported by Diao Haiyang, Liu Siqi and Yu Ruizhai in Shenyang

Editor in charge: [Ji Xiang]