The fashion brand
Balenciaga
has done it again.
In his new campaign, with
Demna Gvasalia
as creative director in charge of the firm's designs,
Balenciaga
has again become a
Trending Topic
and has caused a wave of criticism by mixing minors with
bondage
material such as ties or straps.
Balenciaga Objects
, the name of his new collection, shows children with stuffed animals that simulate sadomasochism, or even a sentence from page 11 of 'Ascroft v.
Free Speech Coalition', in which the
Supreme Court of the United States
annulled the part that prohibited
virtual child pornography
, because, according to the judges, it was not obscene or real.
Balenciaga
and
Demma
always go one step further in their campaigns and also in their creations.
In fact, it is not the first time that a Balenciaga
campaign
provoked a wave of criticism.
On this occasion, the Italian photographer
Gabriele Galimberti
has been the author of this series of photographs that has been given the name of
Balenciaga Gift Shop
.
Such has been the uproar that the fashion firm has been forced to apologize through its social networks with various messages and announce the "immediate" withdrawal of said campaign from all platforms and media: "We sincerely apologize for any offense our holiday campaign may have caused.
Our stuffed bags should not have appeared with children
in this campaign. We have immediately removed the campaign from all platforms."
"We apologize for showing disturbing documents in our campaign. We take this matter very seriously and will be taking legal action against the parties responsible for the creation of the set and the inclusion of unapproved items for our campaign photo shoot. spring 23.
We strongly condemn the abuse of children in any of its forms
. We stand up for the safety and well-being of children," the statement continued.
The firm has been forced to withdraw immediately due to harsh criticism and outrage from many parents and adults who do not understand how minors can be used in a campaign that
mixes abuse and sadomasochism
.
"This is absolutely disgusting"
, reads one of the many messages on social networks against the campaign.
Balenciaga features young children in its ads, holding teddy bears in bondage outfits and with a court document on "child pornography" partially hidden in the image.
This is criminal and sick.
Sexualizing children should be a red line
," she says.
"For me, Balenciaga crossed a line that cannot be crossed. Child pornography is not "disruptive advertising". It is a crime. And I don't think there is anyone willing to discuss that," says another message.
A few months ago,
Balenciaga
was once again on everyone's lips with the outfit that his muse,
Kim Kardashian
, presented at the 2021 MET gala. An outfit that was also very reminiscent of bondage and sadomasochism.
Kardashian
was completely covered by a kind of leather trench coat and a ski mask that covered her face along with high-heeled boots.
Furthermore, she appeared with a mystery companion covered in a hood and also a balaclava who turned out to be the Georgian couturier himself.
On that occasion, the firm explained that the model was inspired
by the war in Abkhazia
and everything was clarified.
However, on this occasion no one has understood the firm's reasons for mixing children with sadomasochism and child pornography sentences.
In one of the images, already removed from the official website and from the networks and whose objective was to advertise items from the
Balenciaga
gift shop such as dog leashes, a red-haired girl in a black suit was seen, on a bed of pink,
holding a white teddy-shaped bag covered in
bondage straps.
The bear not only wears the leashes but also a mesh shirt with a chain and
a necklace with a padlock
.
In fact, these stuffed animals were presented on the catwalk earlier this year, but they are not for sale.
In another of the images, another girl is seen on a sofa, with another purple stuffed animal dressed in what appears to be a black thong.
Both images have been replaced by a photograph of another child in a room full of toys and objects from the fashion firm.
What is certain is that
Demma Gvasalia
and
Balenciaga
never leave anyone indifferent with their collections.
On this occasion they have generated strong rejection, but the usual thing is to look for surprise and impact in their campaigns and fashion shows, such as when they presented their
Fall Winter 2022
collection with numerous nods to the war in Ukraine.
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