At 10 o'clock in the evening, Xiaoya, who is doing self-study next night, pushed open the door of the house. After cleaning up, she sat down at the desk, opened the tablet computer and stood it on the stand, confirmed that the picture on the screen was fine, and clicked the "Record" button to start studying under the camera. .
It takes about an hour or two for her to complete a test paper and correct it. The whole process will be edited into a video of about 1 minute, and finally posted on her personal account on a social platform.
Xiaoya is a senior in high school in Anhui.
For more than half a year, such a scene has appeared almost every two days. On the Internet, she has another identity-a learning blogger.
In recent years, self-media bloggers like Xiaoya who share their personal learning process have emerged on social platforms and short video platforms.
There are "research friends" who accompany and encourage each other online during the postgraduate entrance examination, there are college students who are preparing for future development, and there are also middle and high school students who are struggling for further education.
These bloggers either update their daily learning in the form of graphics and texts, or record video clips to record "immersive learning", or "live-stream the learning process" in the live broadcast room, telling about their learning experience preparing for the college entrance examination and postgraduate entrance examination.
On some platforms, there are also exclusive communication channels for learning bloggers and their audiences.
When the mobile phone changes from "Pandora's Box" to a tool for recording and learning
It was "purely accidental" that Xiaoya started to learn about being a blogger.
In January last year, she randomly posted a graphic post recording her homework of writing Chinese poems. Unexpectedly, many netizens commented that "writing is beautiful" and received nearly 2,000 likes.
Later, she reposted several homework-related content, and the response was good.
Some fans asked some questions about learning methods, and Xiaoya began to share "dry goods" such as note-taking experience and composition materials.
After a period of time, Xiaoya found that the videos of many "learning bloggers" had higher traffic than graphic posts.
After simply learning shooting and editing skills, in April this year, Xiaoya switched to videos to present her daily learning scenes.
The recording is usually done after returning home in the evening.
The script was prepared by her mother, and Xiaoya edited and released it herself.
Sure enough, these videos lead to higher traffic.
A netizen left a message saying that watching Xiaoya concentrate on and earnestly do her homework through the screen, "I am more motivated to study by myself."
In Henan, post-00 Nomi "entered the sea" a year earlier than Xiaoya.
She became a learning blogger initially to "improve self-control".
In 2020, Nomi, who was in the third grade of junior high school at the time, took online classes at home. Due to poor self-control, she lived a life of playing mobile phones upside down day and night and "coping" to class. Addicted to mobile phones, unable to extricate themselves."
She thought of the method of recording videos with her mobile phone while studying. "Under the camera, it seems that there are many pairs of eyes staring at me. I can restrain my behavior and become more focused."
The mobile phone has become a tool for recording and studying from a "Pandora's box of all kinds of temptations". Class top 10.
Nomi, who has tasted the "sweetness", will also bring recording equipment when she goes to the study room on weekends.
She usually works from 12:00 noon to 6:00 pm.
After simple editing at night, an "immersive learning" video was completed.
In Liuzhou, Guangxi, Pang Wanxuan, a senior high school student, started the road of "learning bloggers" during the winter vacation. "The most direct thing is that recording videos can make the mobile phone a source of temptation."
The camera brought Pang Wanxuan a complete long-term learning experience, which allowed her to calm down and sort out the knowledge points of liberal arts subjects, and then transformed them into graphic content, which was posted on her social platform account together with the video.
After discovering that the video traffic data for writing math test questions was better, Xiaoya deliberately wrote more math questions that she didn't want to write before, and her grades also improved.
Now, mathematics is "less scary" in Xiaoya's eyes.
Such video or graphic content sharing seems to bring a kind of "two-way incentive".
After having a certain number of fans, some learning bloggers have changed from personal sharing to regular updates and continuous output.
Nomi kept going to the study room to check in during the holidays.
Gradually, she adapted to the high-intensity learning rhythm and was able to stay focused even when there was no camera.
"Are Learning Bloggers Really Learning?"
In the minds of viewers who have followed for a long time, learning bloggers provide a sense of "companionship", which is similar to the feeling of "electronic companionship" learning and "cloud" deskmates.
"Learning bloggers are looking for gazes from the outside, and audiences are also seeking invisible urging and supervision under the influence of learning bloggers' behavior. In a sense, bloggers and audiences are actually getting what they want." Lin Ling, a fan, said.
Nomi felt that "the feeling of being with each other is very warm" with fans.
Her account has more than 60,000 fans. A fan who was in the third year of junior high school came to her to ask questions. Later, she found that this fan also became a learning blogger. He was in a decadent state since the third year of junior high school Walked out and was admitted to the provincial key high school.
However, in addition to all kinds of "positive feedback", learning bloggers have also been questioned.
Xingxing, who is a junior in a university in Tianjin, has followed some learning bloggers since high school. While liking the posts she likes, she is a little puzzled: "Those beautiful notes and edited videos should be time-consuming. They are How do you achieve a balance between academics and class work?"
In the descriptions of Xiaoya and Nomi, to be a learning blogger is to "set up your mobile phone to record and do your own thing"; editing videos is "simple" with the help of software. After a few exercises and getting familiar with the method, usually A small video can be edited in just over 10 minutes.
Even so, Xiaoya and Nomi, who entered their third year of high school, admitted frankly that "the time is too tight, and sometimes they feel powerless."
In August of this year, a piece of news that "a junior high school study blogger insisted on studying and clocking in, but failed to pass the high school entrance examination" triggered some netizens to discuss: Are study bloggers really studying?
How authentic is the content they share?
A reporter from China Youth Daily and China Youth Daily noticed that with the increase in access data and the number of fans, some bloggers chose to "falsify" in order to gain traffic in the face of the possible benefits.
Recently, some users posted a video of "Fake Learning Bloggers" on social platforms, showing that a blogger always records a video of about 5 seconds, and then plays it repeatedly, with inspirational subtitles.
It is difficult for the audience to detect with a cursory glance.
After being "exposed", netizens accused him of being a "fake scholar".
Wang Yuxuan, who has 3 years of experience as a blogger, was deeply impressed by this kind of "fake doctorate".
She said: "Some bloggers steal audio and scripts from other bloggers and use them in their own videos." For such infringements, Wang Yuxuan will report directly to the platform and submit evidence at the same time.
"After verification, the platform will generally remove the infringing videos from the shelves." She observed that for "fake learning blogs", in addition to users' spontaneous reports, the platform also has a corresponding response mechanism, taking measures to limit the flow of videos suspected of being fake.
Some bloggers use the name of learning to "sell goods".
For example, when posting content, a certain product is "inadvertently" revealed and "easy to use" to attract fans' attention.
Liu Jinman, a third-year student at Huazhong University of Science and Technology, was once a loyal fan of learning bloggers.
She found that some bloggers "take study as a job": a study blogger who broadcasts the postgraduate entrance examination from 5 a.m. to 11 p.m. every day, but failed to pass the postgraduate entrance examination three times.
During the live study, the blogger specially promoted many products, such as learning tools and postgraduate entrance examination materials.
Return to the original intention of "recording"
Some bloggers who are serious about content have indeed found business opportunities, or directly received invitations from merchants.
Xiaoya found that in the comment area of the video posted by her account, someone was interested in the stationery or study materials she used, and left a message asking her to "give me a purchase link".
One month after making learning videos, she received promotion invitations from merchants, including tutoring materials, online courses, etc., as well as schoolbags and stationery.
Pang Wanxuan's account has more than 100,000 followers on the single platform.
Considering that most of them are students, she basically only accepts product cooperation that she thinks is "helpful for learning".
For example, for some online paid online courses, she will record the process of learning online courses into the video after studying for a period of time, so as to show the audience the online course courses, learning pages and other content.
Some interviewed bloggers said that after receiving contact from the merchant, they will try out the product for a period of time, and then decide whether to cooperate based on the product quality or effect.
Is it "sticking to the original intention" and continuing to do content self-monitoring and motivating others seriously, or "find another way" to gain attention and gain traffic?
How to walk the balance beam in between has become a problem that some bloggers are currently exploring.
"Making videos is a tool to concretize memories into entities. It allows me to remember the name of 'every tree' in the forest of my life. I also want to collect the stage of high school, which is full of rituals, into my forest. In the second semester of the third year of high school, Pang Wanxuan prepared for the exam alone in the rented house opposite the school after school. For her mother, these videos were recording important moments in her daughter’s life on her behalf.
In the past six months, Pang Wanxuan has received the attention of many netizens.
Some fans wrote long letters telling her that with the company of the video, they bravely stepped out of their comfort zone; inspired by reading notes, they also fell in love with reading.
This makes her feel lucky: "I gain love and strength by studying, preparing for exams, and getting along with friends and family. Netizens who follow me can also be full of enthusiasm because of my videos." She wants to make more in-depth , weighty content, and "change the world" with other friends.
In September this year, Pang Wanxuan came to Chongqing to start her university life.
Her account is still being updated, but unlike the previous single-record learning videos, there are more life-related videos.
She defined herself as a "recorder" instead of a one-way learning blogger.
"Be responsible for the traffic and fans you get." Facing the rising number of fans, Nomi has a sense of mission, which forces her to keep growing.
Nomi wants to apply for a major in media or business.
"Being a learning blogger has added a little life experience, and it has also helped me further clarify my interests and potential." She has dealt with many brand partners, and in the process of negotiation and docking, she found that brand communication and marketing are all The direction I want to go deeper in the future.
Like Pang Wanxuan, after the college entrance examination, Nomi plans to do something different from learning videos. "Many people want to motivate themselves by watching videos. The 'who am I' in the videos doesn't seem to be very important. But After the college entrance examination, I want everyone to remember me as a person."
Jing Wen, who is a sophomore in a middle school in Shenzhen, started working as a study blogger in March this year. The first video she posted had only dozens of views or even less, which once caused a big blow to her self-confidence.
"A little fluctuation in the data will affect the mood." Every day, whenever she is free, she wants to turn on her phone and click on the platform to check the likes.
After a while, she suddenly realized that this was far from the original intention of "recording".
"As a student, taking videos is just a hobby, and the most important thing is to study." Recently, she turned off her mobile phone, adjusted her mentality, and devoted more energy to her studies.
(At the request of the interviewees, Xiaoya, Nuomi, Jingwen, Lin Ling, and Xingxing are pseudonyms)
Intern Zhou Yumeng China Youth Daily China Youth Daily reporter Zhu Juanjuan Source: China Youth Daily