Recently, Mousse Co., Ltd., a leading domestic bedding brand, officially announced that it has signed a contract with the Belgian National Men's Football Team to become its partner in China for 2022-2023.

Joining hands with the "European Red Devils" to compete in the World Cup in Qatar, Mousse aims to showcase the style of China's leading home furnishing brand to the world through world-class high-level events, and deeply promote the essence of China's healthy sleep culture.

Caption: Mousse became a partner of the Belgian national team in China

　　As one of the most influential sports events in the world, the World Cup has closely linked people who love football all over the world for nearly a hundred years.

The 2022 Qatar World Cup has many differences from the past.

It is the first time that the World Cup is held in the Gulf region, and the first time it is held in the northern hemisphere winter. It is also the first time this top event has returned to Asia after a lapse of 20 years.

Multiple particularities make it gain unprecedented attention from all over the world.

　　Li Xiaofeng, head of the brand of Mousse Co., Ltd., said, "Mousse's corporate culture of continuous forging ahead, daring to make breakthroughs, and insisting on innovation over the past 18 years is highly compatible with football's unyielding, hard-working and enterprising sportsmanship, and the 'European Red Devils' Belgian national men. The cooperation of the football team is a "two-way rush" of temperament and strength. During the World Cup in Qatar, Mousse will join hands with the Belgian national men's football team to present the beautiful life and creative experience brought by multiculturalism with exciting events , igniting the infinite passion of football fans all over the world."

Mousse held hands with the Belgian National Men's Football Team, a spiritual resonance from a multicultural perspective

　　Mousse and the Belgian National Men's Football Team have a high degree of fit both in terms of development path and enterprising and innovative spirit.

Caption: A group photo of the Belgian National Men's Football Team

　　The Belgian national men's football team is a powerful team in today's world football, with a proud history of solid accumulation and blockbuster success.

In 2009, the Belgian National Men's Football Team ranked only 66th in the world. With continuous integration and innovation, the Belgian National Men's Football Team has been forged into a powerful team.

On November 5, 2015, the Belgian national men's football team topped the national team rankings announced by FIFA (FIFA) for the first time.

　　During this year's World Cup, Mousse will witness the glorious journey of the Belgian national men's football team with the fans, paying tribute to every classic moment with cheers and shouts.

　　Mousse was established in 2004. At that time, there was almost no room for Chinese brands in the world's soft home furnishing field.

As a rising star in China's software home furnishing market, Mousse firmly implements the mission of "making people sleep better" and is committed to bringing smart and healthy sleep solutions to consumers around the world.

　　It is worth mentioning that Mousse has a long history with Belgium.

For example, Mousse has introduced excellent raw materials such as Belgian Rako bed frames, Artilat latex and Bekaert fabrics for a long time, and on this basis, has innovated and created high-end sleep products that fully adapt to the sleeping habits of Chinese people.

It can be seen that the in-depth cooperation at the level of the supply chain has brought Mousse closer to Belgium in reality, and the quality of focusing on professionalism and pursuing excellence has built a bridge of spiritual integration.

Focus on digital exploration and practice, leading the high-quality development of China's home furnishing manufacturing industry

　　From the very beginning of its establishment, Mousse has anchored on lofty goals, focused on promoting the creation and cultivation of high-end brands, and continuously optimized and upgraded productivity through intelligent manufacturing, and provided consumers with the ultimate product, function and service experience.

　　In Dongguan, Guangdong, Mousse built China's first upholstered furniture industry 4.0 intelligent manufacturing system, cooperated with Siemens, ABB, IBM and other world-class enterprises, introduced the world's advanced intelligent equipment and industrial processes, and used digital and intelligent means Realized the comprehensive innovation of equipment, flow and process.

At present, Mousse already has advanced factories and equipment such as bed set digital factory, mattress digital factory, automated finished product warehouse, and automated logistics center, leading the industry in terms of large-scale production, flexible production, and quality control.

　　The leap in productivity has provided momentum for the high-quality development of Mousse.

In the past three years, Mousse has focused on product innovation and user experience. With AI technology as the core, it has highly connected and matched intelligent software and high-quality hardware to create an eighth sleeping environment that can fully improve the sleep environment and benefit consumers' physical and psychological conditions. Generation intelligent healthy sleep system.

　　Extending from a mattress to a smart and healthy sleep ecosystem, allowing Chinese consumers to go from "sleeping well" to "sleeping healthily", Mousse has always provided Chinese consumers with high-quality smart and healthy sleep solutions.

Frequent cross-border sports circles, output "sports + sleep" international brand image

　　The cooperation between Mousse and the Belgian National Men's Football Team this time is not only to ignite the enthusiasm of consumers, but also a part of the sustainable development of Mousse's healthy sleep culture. It is hoped that through the power of football, people will deepen their awareness of sleep and exercise. A deep understanding of relationships.

　　In fact, this is not the first time Mousse has cross-border sports marketing.

With the continuous improvement of the public's demand for healthy sleep, Mousse has already keenly explored the brand value fulcrum that effectively links consumers in the sports industry, and leveraged the spread of healthy sleep culture through the "sports + sleep" approach.

Previously, Mousse had many cooperations with the Australian Open, the FIBA ​​Basketball World Cup, and the Chinese Women's Volleyball Team. This cooperation with the Belgian National Men's Football Team has achieved Mousse's "Grand Slam" in the four major balls.

　　Through in-depth interaction with the sports world, Mousse continues to export the cultural connotation and brand image of "sports + sleep" to the world, and demonstrates the influence of Chinese home furnishing brands by leading the public to a healthy lifestyle.

　　Today, under the development path of high-end brands, Mousse has gathered a group of core consumer groups who pursue health and pay attention to the quality of life. This time, joining hands with the Belgian National Men's Football Team to compete in the World Cup will be an in-depth communication between Mousse and consumers. Another new opportunity.

Mousse is willing to tell more consumers the story of China's smart home furnishing industry, and push the healthy sleep culture to a broader platform.