The most prominent specialists and owners of experiences review ways to develop the "podcast"

“Dubai Podvest 2022” .. Arabic audio content as seen by its makers

• "Dubai Podvest" has been keen, since its first edition, to attract the most prominent and influential audio content makers.

  From the source

• Mona Al-Marri: “A discussion that includes a group of creative youth who distinguished themselves in the podcast and laid a promising base for a strong launch for him in the region.”

• Maitha Buhumaid: "Our goal is to explore the requirements for promoting audio content in the Arab world and support opportunities for its dissemination and promotion."

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The Dubai Press Club, the organizer of "Dubai Podvest", the first event of its kind in the region concerned with the "podcast" sector, revealed the details of the agenda for its second edition, to be held under the auspices of His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Chairman of the Dubai Media Council, in November 21, with the participation of the most prominent makers of Arabic audio content, officials of regional institutions specialized in audio blogging, and a group of media professionals and those interested in this industry in the region.

Professional product

The Dubai Podfest discussions this year will focus on the future of “podcasts” in the Arab world, the requirements for converting audio content into a professional product, and enhancing the growth rates of the market for this media service, which is witnessing great global growth rates, as well as the role of media institutions and platforms in supporting this trend, which It is led by Dubai as the city of the future and a pivotal center for media in the region and the starting point for its advanced activities, as well as its position as one of the most important markets for podcasting and audio content production in the Arab world.

Attract content creators

Mona Ghanem Al-Marri, Vice President and Managing Director of the Dubai Media Council and President of the Dubai Press Club, confirmed that "Dubai Podvest" has been keen, since its first edition, to attract the most prominent and influential audio content makers within this new field, which is one of the direct results of the technological development that affected the means and tools. And media styles. She said: “A group of young people who excelled in podcasting in the region participated in the discussion this year, and were able to establish a promising base for this new media format to launch strongly towards broader horizons. Through this meeting, we are trying to discover it, as well as monitoring the necessary ingredients to stimulate the growth of audio content And expanding the scope of his followers, by involving those in charge of the sector, which has grown and flourished in the digital environment, in an open dialogue in which they present their ideas, visions and suggestions, in a way that paves the way for the advancement of this new media format in the Arab world.

Keep up to date

The Director of the Dubai Press Club, Dr.

Maitha Buhumaid, keeping pace with developments in the media world has always been present at the heart of a professional discussion that the club has been keen to embrace and activate for more than 20 years and within several initiatives and projects, the most recent of which is "Dubai Budvest", noting that the goal behind this specialized gathering is to explore Requirements for enhancing audio content in the Arab world, and supporting opportunities for its dissemination and upgrading.

Buhumaid welcomed the participants from all over the Arab region, as well as the international experts who are being hosted by the second session of “Dubai Podvest”, led by Claudius Buller, General Manager of the Middle East and Africa region in the Swedish company Spotify, which is one of the largest international institutions working in the field of production and distribution of audio content. and Daniel Carlson, Vice President of Market Development in the Middle East and North Africa, and Global Strategy at Triton Digital, a global audio and podcast company, who will deliver the keynote address for this year's forum.

The reality of podcasts in the Arab world

In his speech, Daniel Carlson will provide a detailed analysis of the reality of the podcast industry in the Arab world, and advice on how to find the best ways to develop this industry and promote its market in the Middle East and North Africa region, based on the great experience that Triton has accumulated. It is one of the largest international companies specialized in evaluating podcast platforms around the world.

Look into the future

A group of podcast makers are participating in Dubai Podcast, including: Moein Jaber, founder of the “Sarda” podcast, Muhammad Qassem, presenter of the “Saywer” podcast, Anas Bukhash, presenter of the ABpodcast, and Abdul Rahman Abu Maleh, presenter of the “Funjan” podcast, in a discussion moderated by Diala Ali. To review the prospects for the podcast industry in the Arab world, under the title “The Arab Podcast… A Look into the Future” to determine whether the audio content currently produced in the Arab region has the potential to compete globally.

"Budvest Sideburns"

In a session entitled “Salaf Podvest”, the audience will participate in an open dialogue moderated by the journalist, Noureddine Youssef, presenter of the “White Talk” podcast, on the most prominent challenges facing Arab content creators and podcasters, ways to overcome them, and the extent of public demand for podcasts in the Arab region.

Integration and competition

The "Dubai Podvest 2022" agenda includes a panel discussion entitled "Sound and Image in the World of Podcasts... Complementarity or Competition?"

It hosts a group of experts.

One of the "Dubai Podvest" discussion sessions will address "Financial Sustainability and Prospects for the Development of Arab Podcasts".

Ingredients for success

In a session entitled “The Ingredients for Podcast Success in a Rapidly Changing World,” Ramzi Tasdel, Co-Partner and Executive Director of the “Voice” platform, Hussein Bel-Abbas, presenter of the “Listen” podcast, and Lulu El-Khazen, presenter of the “Talk with Lulu” podcast, and Lamia Sultany, will speak. From "Next Broadcast Media" - Gerag Daisy from "EMEA Media".

winning horse

In an attempt to monitor the podcast's location from the media map in the Arab region, the "Dubai Podvest 2022" agenda will include a discussion session entitled "Audio Content...Will it be the winning horse in the digital media race?"

In a professional approach between the production of audio content, podcasts and television broadcasting channels, and do they complement each other or compete with each other?

Rana Daoud, presenter of the "Dum Tech" podcast, speaks in a session entitled Diversity and Inclusion in Arabic Audio Content.

■ A comprehensive analytical vision for the Arabic podcast sector, presented by the vice president of the international "Triton Digital".

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Workshops

In its second edition, "Dubai Podvest" is keen to expand the circle of dialogue and interaction with the audience, with the aim of expanding the circle of benefit through a group of workshops dedicated exclusively to media professionals, which will address a number of vital related topics, including the "Podcast Industry" workshop presented by the journalist Rudolf Hilal, Director The content of the Podeo platform, and the “Podcast and the Journey of a Million Listeners” workshop, run by Ramzy Tasdel, co-owner and CEO of the Sawt platform.

Dubai - Emirates today

Ideas and visions

The Dubai Podvest, which will be held at the Dubai Press Club headquarters in One Central, Dubai World Trade Center, provides an opportunity for all audio content makers and those involved in this rapidly growing and widespread media service to share their thoughts and visions about the reality and future of the Arab audio content industry in light of its rapid development globally. And the requirements to enhance the opportunities for the growth of this industry in the Arab world and to prepare the necessary infrastructure for that.

Dubai - Emirates today

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