China News Service, Hangzhou, November 13th, Question: Hangzhou Cultural Tourism Observation: Why did the Grand Canal Temple Fair attract fans of "Generation Z"?
Reporter Wang Titu
When it comes to temple fairs, what everyone thinks more of is: that is the favorite of uncle and aunt.
Recently, the 9th China Grand Canal Temple Fair in 2022 kicked off on the side of the canal in Hangzhou, Zhejiang.
The reporter found that there are not only middle-aged and elderly people who come to visit the temple fair, but also many "post-90s", "post-00s" and "post-10s" young people.
Photo courtesy of Hangzhou Canal Group at the Grand Canal Temple Fair
In addition, the reporter also noticed the grass-growing posts of many young netizens on a social platform: "Hangzhou Canal Temple Fair is also very good to visit! If you miss it, you will have to wait another year!" "Hangzhou Grand Canal Temple Fair, lanterns, national style snacks. The market and so on are super good to visit!”…
So, the Grand Canal Temple Fair is held every year. Why has it attracted the attention of so many young people this year?
As a fan of visiting temple fairs and markets, Mao Yu, a "post-95" girl from Quzhou, who invited friends to visit the Grand Canal Temple Fair on weekends, told reporters, "Visiting the Grand Canal Temple Fair is much more interesting than going to the market. The general market is just some stalls, you You can only see what the stalls sell. But visiting the Grand Canal Temple Fair is different. It is a market while visiting the canal and shopping. The stalls and street shops are included in the temple fair together. , go to the place where you want the tide, there are more choices.”
Photo courtesy of Hangzhou Canal Group for citizens and tourists to experience e-sports games
It is reported that the one-week temple fair has four sections: Xiangji Temple Square, Dadou Road Historical and Cultural Block, Xiaohe Historical and Cultural Block, and Qiaoxi Historical and Cultural Block, and opened a "Vegetarian Market" and "Intangible Heritage Market". "Water Market", "National Trend Cultural and Creative Market", etc.
Xiangji Temple Square is a vegetarian market that gathers more than 20 vegetarian stalls from all over the country.
Compared with the quaint Zen-like Xiangji Temple, the Dadou Road Historic and Cultural District is more flamboyant and suitable for all ages.
With the theme of "National Trend Cultural and Creative" and "Healthy Light Food", nearly 60 light food, cultural and creative, and special exhibition merchants have settled in here, integrating culture, art and life.
The Xiaohe Historical and Cultural District takes the "fun and trendy play" route. The market includes national handcrafts, snacks and other good things, as well as pipa solo, Xuanyin art, hand-dish performances and other exciting contents.
It is worth mentioning that this year, the "Floating Market" and "Song Yun Lantern Festival" have been specially added, so that citizens and tourists can take a boat to visit the market, or wear Hanfu to experience an immersive interactive national style social experience.
The Qiaoxi Historical and Cultural District maintains the consistent style of "Traditional Chinese Medicine Time-honored Brand". It gathers markets such as Chinese medicine and Chinese medicine, health food, intangible cultural heritage handcrafts, etc., not only to understand traditional Chinese medicine culture, but also to learn traditional intangible cultural heritage, such as Clay figurines, paper flowers, oil-paper umbrellas, etc.
Photo courtesy of Hangzhou Canal Group for citizens and tourists to check in at the Grand Canal Temple Fair
During the temple fair, the Canal World Cultural and Art Park has prepared a coffee market for coffee lovers, where they can taste flavored coffee from all over the world.
"After visiting the temple fair, the most intuitive feeling is that this year's Grand Canal Temple Fair is more grand than before. Although it is not as high-end as 'Hangzhou Wonderful Night', it is better than the coexistence of fireworks and romance, and the tickets are free." Mao Yu Say.
This year, the Grand Canal Temple Fair has introduced more cultural value-added projects, such as national fashion catwalks, flash mob performances, new and trendy urban camping, e-sports games and other experience activities, creating an immersive and interactive new style, allowing traditional The temple fair welcomes spring again.
Fireworks and romance coexist, literary and fashion sense, and the Grand Canal Temple Fair, which is constantly introducing the old and bringing forth new ones, is also a good place for young people to check in.
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