The "moral doubt" behind the long-awaited Christmas Giveaway

It's almost like a Hollywood premiere.

The best kept secret of

has been revealed: the announcement of the

.

One of the rooms of the National Currency and Stamp Factory, in Madrid, up to the flag.

Press, guests, actors and actresses, giant screen, Christmas tree and balls and, then, the room fell silent, the spotlights came on and

appeared on the podium , yes, the presenter

who has snatched Pablo Iglesias the position of professor of Journalism, gave way to the three "extraordinary and real" stories that make up this year's spot.

The agency in charge of preparing the announcement of the

has been

, chosen by the State Contracts Law and with a cost, "very similar to last year", of

.

Three Ads,

,

, and

.

Three stories in which

wanted to tell real stories, stories that have happened in different

seasons .

"Let's continue to share the extraordinary stories of this extraordinary draw," said the president of

,

.

"We are once again focusing on values: we are talking about values ​​such as sharing, or unity, but this year we are also focusing on honesty, the value of social inclusion of those who have to leave their countries, which we We welcome you with open arms, of unbreakable friendship, whether in urban, coastal or rural Spain", he pointed out.

Does the

tear up tears ?

Probably the least emotional of the three stories is

.

In it, a lighthouse keeper fortunately gets a ticket in which he has a name on the back of it:

.

The tenth is awarded and the lighthouse keeper doubts if he will find that Julia.

The day he is going to collect it, a van from the

florist takes away the honesty of the lighthouse keeper.

He goes to the flower shop, leaves the tenth on the counter and leaves.

'Vika', second story of the announcement of the Lottery 2022CHRISTMAS LOTTERY 2022

The second story is that of

, an immigrant who arrives at a Christmas light factory and there she meets a colleague who will become her friend.

without understanding the language, or the customs, or the tradition of Spain, it is that companion of hers who welcomes her, helps her, teaches her and becomes her "friend of hers" with whom she will share a tenth.

.

And, the last one, the one that

.

The one about a shepherd who receives a letter and takes his flock, he crosses kilometers and kilometers until he arrives at the hospital to see his unwavering friend.

"We can't lose the tradition," he says.

To share the luck.

"We want to convey the essence of Loterías

. It is full of values. We decided to look for values ​​that identify us. We look for extraordinary stories, but that have everyday life, that whoever sees it feels identified with one of the three stories", explains one of the creators.

And how is the ad created?

Counterpoint confesses that he "has a terrible time".

"It's a job that started way back.

. It's long and intense. It's one of the most anticipated campaigns of the year or, at least, one of the most viewed. It's a responsibility, but it's a joy" , they assure.

"When we started to think we said 'what do we do now'. This raffle has gone further, society has incorporated it.

with our family, our friends. We create based on those stories that drink of that reality. And we thought that three contributed more than two or one", they explain.

'Three orchids', the first story of the Christmas Lottery 2022 announcementLOTTERY 2022

And why three ads?

Why not just one?

From Counterpoint they assure that the format of this ensemble, almost like a series, is not chosen at random.

.

"What we want is for at least one of them to be liked because it tells three united but different stories.

," says Contrapunto.

The announcement this year is not about the award.

Only in one of the three ads does he touch, but he does not touch someone with purchasing power.

Because from

they understand the crisis that is being experienced.

Huerta affirms that in "the last 22 years it is the only thing that has not gone up, the tenth of the

", but he does not rule out that at some point it will: "

, although at some point

moment you will have to go up."

For the

, State Lotteries and Betting has put up for sale a total of 180 million tenths.

"There is no Lottery that has this caliber," says Huerta.

, of which 70% will be distributed in prizes.

In other words, this year's Christmas Draw will distribute 2,520 million euros in prizes.

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