China News Service, Beijing, November 9th (Reporter Gao Kai) The game you think is of course not just a game, and the drama you think is not just a drama - with the immersive interactive drama Money World Beijing version "Open Now" The newly opened Damai Space has added a beam of brilliance to Longfu Temple, which has long been one of Beijing's cultural consumption landmarks.

　　In recent years, with the advancement of urban renewal, "small but refined" and "small and beautiful" new performing arts spaces have blossomed in various places, with more frequent performances, more flexible performance forms, and more "complex" surrounding ecology.

The "2021 National Performance Market Annual Report" shows that performances with more diverse experiences, stronger interactions, and live social experiences are more and more popular among young consumer groups.

　　The newly unveiled Damai New Space is located on the east side of the first floor of Longfu Building.

Passing through the coffee lounge area, everything takes on a dramatic appearance: the heavy door opens, and the "stage" presented to the audience is an open room with sixteen tables, the electronic display screen facing all directions in the central height, and each The "financial traders" waiting for people to enter the market behind the table... No need for a screen, and the immersion is already full before you know it.

　　Here, each table is a "stage for one party", and together they form the "big stage" of the "big world market".

The audience turned into a million-dollar "banker" at the table, and started a wonderful game with their tablemates in the market.

Within 120 minutes, through immersion + interaction, the audience is no longer just an audience. While experiencing the high-speed operation and changes of the global financial system, they also completed mutual exploration, familiarization, and even agreement with investors at the same table during the immersion process. The social interaction of trust is not so much a play that breaks the boundaries of traditional theater, but a large-scale interactive experience with multiple people participating, which is fascinating with its unique sense of participation.

　　Li Jing, director of Damai's "Of course there are dramas" label, said that the reason why "Open Now" was chosen as the first round of resident performances in the new space was because of the rich experience in it.

　　According to reports, the original version of "The Market Now" was created by the Belgian experimental theatre group Ontroerend Goed in 2017. After its release, it has swept through major art festivals around the world, and can be regarded as a pioneering work in the world.

The production of the first Chinese version of the 2019 repertoire landed in Shanghai, attracting more than 40,000 viewers so far.

This time, "Of course there are dramas" introduced the drama into Beijing and co-produced it with the Chinese version copyright owner Dengyu Culture for a new upgrade, which was also highly anticipated by the audience.

　　At the end of the night, when the audience was still in the middle of the night, they walked out of the closing gate. In the cultural and creative park of Longfu Temple, a step away, the lights and music were still youthful.

　　In June of this year, it was proposed in the "14th Five-Year Plan for Cultural Industry Development" issued by the Ministry of Culture and Tourism: "Encourage the combination of immersive experience with urban complexes, public spaces, tourist attractions, etc.".

　　In Longfu Temple, the breakthrough of performing arts in space has triggered the "breaking circle" of culture, commerce and tourism, shaping new business formats, bringing new consumption, and enhancing the happiness and satisfaction of people in this city.

As one of the functional core areas of the capital, Dongcheng District has unique drama and cultural resources, and Longfu Temple is a symbol of Beijing's history and culture and a symbol of Beijing's urban renewal. an important part of the Golden Triangle.

　　"'Of course there are dramas' is a label that creates a new life for young people in drama. Relying on Damai New Space, on the one hand, the label will focus on creating innovative, diverse and pioneering immersive and interactive drama works at the level of drama content. At the same time, through a variety of activities such as public culture, artist convocation plans, etc., to make drama a way of life for urban people; on the other hand, in terms of cultural destination management, Damai will introduce 3° MINI BOXX, a commercial space under the brand THE BOXX, to jointly To create a new generation of theater 'third space', through the development of limited peripheral products, to establish an emotional connection with the audience outside the theater, and then expand the audience's viewing and cultural consumption experience." Li Jing said.

　　The culturalization of the industry is also one of the means for the industry to realize its own development vitality. The cultural meaning contained in the products will stimulate the resonance of consumers and promote the development and upgrading of the industry. Recently, the extension of the performance value has received more and more attention.

It is reported that there will also be an exploration of "performing arts?" in the new Damai space, with supporting derivative products, IP linkage content, and catering experience.

Outside the new space, it forms a linkage with the Longfu block, bringing cultural content to the middle of the block.

　　In fact, in this city, everyone is performing their own splendor every moment, and they also need to obtain spiritual comfort and thinking development in the encounter with art. In this sense, new spaces and new formats of business Joining, or will also help the constantly renewed Longfu Temple to be "new" forever.

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