[Explanation] On November 7, the 5th China International Import Expo (hereinafter referred to as the CIIE) continued to bloom with innovative charm at the National Exhibition and Convention Center (Shanghai).
Many "return customers" gathered in Shanghai to show their style on the stage of the Expo, where new products were displayed and opportunities were discovered.
The reporter noticed that after entering the Chinese market for many years, although the planning direction of these "returning customers" has changed from time to time, it is obvious that the purpose is almost the same, that is, they hope to broaden and solidify the development path in China.
At this year's CIIE, Schneider Electric exhibited innovative end-to-end green supply chain construction initiatives, as well as digital leading practices such as the "End-to-End Lighthouse Factory" in Wuxi.
At present, Schneider Electric has 64 "zero-carbon factories" around the world, of which 15 are located in China. It can be said that Schneider Electric has made great efforts in accelerating local collaborative innovation.
[Concurrent] Yin Zheng, global executive vice president of Schneider Electric and president of China
We actually invested more in research and development and software in the past two years.
Well, we now have 5 R&D centers in China, and we hope to do more co-innovation with our customers.
Because China is now not only a big manufacturing country, but also an increasingly big country of innovation, so we feel that we invest a lot of these R&D resources in China, and we can bring more solutions to Chinese customers. When a Chinese customer goes to the world, we can also provide him with better help when he goes out.
[Explanation] In fact, for these multinational exhibitors, the Chinese consumer market is showing a trend of upgrading, which also makes them see a lot of opportunities.
At this year's CIIE, the reporter noticed that many of the new products brought by exhibitors came from the R&D teams of foreign companies in China, and some were specially designed for local consumers with "Chinese elements". Ingenious presentation.
Ferrero Group brought the innovative achievements of the three classic brand families to the "Four Leaf Clover". Among them, many new products tailored for the Chinese market made their debut on the CIIE stage.
In addition, visitors can also see many IP cooperation co-branded products on the booth that contain elements such as traditional Chinese festivals or good wishes.
[Concurrent] Ma Rucheng, General Manager of Ferrero China
We have launched two single-item packs specifically for the Chinese home market, and we will be testing with a few retailers, gathering consumer feedback and making adjustments for our eventual and successful nationwide launch of this product in the future Base.
We started doing these things (localized R&D and innovation) years ago.
We design special packaging, develop special items, and make thematic and iconic innovations for the local market and Chinese consumers around important festivals.
[Explanation] Orion Friends participated in the exhibition with the theme of "Orion Friends, Chinese Love", and cooperated with Dunhuang Museum to launch joint products.
At the booth, these innovative products specially tailored for the Chinese market really gained a lot of attention.
[Concurrent] Zhang Xiaoyan, Director of Public Affairs of Orion
In recent years, in fact, the traditional culture represented by Dunhuang culture, or the national tide culture, is very popular among young people, so we and the Dunhuang Museum have made great efforts to create our joint product, as well as a New Year gift box, and then borrow it from the Expo It will be such a good platform to publish.
The purpose is to stimulate the emotional resonance of consumers, and then at the same time let the world see our love of China.
In the future, we will also use our observations at the CIIE and our understanding of Chinese consumers to continue to increase the Chinese market.
Reporter Xu Yinkang Yuzhan reported from Shanghai
Responsible editor: [Yu Xiao]