TV The failure of Telecinco to separate Save me for Coffee with the aroma of a woman: it does not even reach a million viewers
Telecinco
has tried, but it has not been possible.
The decision to cut two hours from
Sálvame Naranja
and replace it with
Café con aroma de mujer
has come to an end.
The failure in audiences has returned
Sálvame Naranja
to its natural slot, from 5:00 p.m. to 8:00 p.m., with which it competes again face to face with
And now Sonsoles
, while what does disappear is
Sálvame Watermelon
, which will be replaced by the telenovela
Willam Levy
from
8:00 p.m. to 9:00 p.m.
Despite the fact that
Sálvame Naranja
had managed to deal with
Y NOW Sonsoles
, last week
Telecinco
made the decision to try a new program.
It shortened
Sálvame Naranja
, the edition of
Sálvame
that exceeds the daily average of the chain by three points, and broadcast two chapters of
Café con aroma de mujer
from 7:00 p.m. to 9:00 p.m.
The premiere was a disaster in audiences.
It scored a 9.5% audience share and averaged 964,000 viewers.
The next day was much worse: 7.4% and 797,000.
And on Friday, the auction: 7.6% and 781,000.
Very far from the 15%, even more, that
Sálvame Naranja
was marking in its usual slot.
While
Telecinco
was experimenting, And now Sonsoles was consolidating.
14.5%, last Thursday, with the interview with
Esther Doña
, and 12.1%, on Friday.
At a great distance from the series that should have stood up to him.
This Monday, Telecinco gave
Café con aroma de mujer
the last chance .
However, the 7.1% share, the record for
Pasapalabra
, which had the largest audience since last March, 24.6%, and 13.4% for
YNow Sonsoles
were the final blow.
Starting today, a single chapter of
Café con aroma de mujer
will be broadcast between 8:00 p.m. and 9:00 p.m., right in the
Sálvame Sandía
slot .
A much worse schedule for the series starring
William Levy
as he will have to fight against the invincible, against
Pasapalabra
.
In fact, if in its first week of broadcast,
Café con aroma de mujer
had an average of 8.4%, while
Sálvame Sandía
had an average of a little over 11%, it is most likely that by directly competing with
Pasapalabra
the leakage of audience is even greater.
But that is not the concern now.
The main thing is that
Sálvame Naranja
surpasses
Y tiempo Sonsoles again
and does not continue to lose audience after the experiment with
Café con aroma de mujer
.
A lurch that the audience does not usually like and that is difficult to correct.
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