Netflix consumption with ads will cost 5.49 euros in Spain and will be available on November 10
"This is a message from Atresmedia Televisión... For all those who claimed that they would never broadcast advertising: Welcome to television!"
Atresmedia
's latest campaign
to warm up engines
ahead of Television Day
, on November 21, has spectacular dimensions: exactly 13 meters high by 32.7 wide, and very bad milk.
425.1 square meters of canvas preside over the central Plaza Pedro Zerolo in Madrid, in one of those campaigns whose promotion is done by itself.
The huge poster does not mention anyone explicitly, but it does not cut a hair when it comes to insinuating who are the targets of its
zasca
with fonts reminiscent of
Netflix
,
Amazon
,
HBO Max
and
Disney+
, five days after it was presented, in the US, Netflix's Basic with Ads plan, which involves a cheaper fee for the user but introduces advertising and which will arrive in Spain this Thursday.
Although the rest of the platforms have not yet thrown themselves into the pool, everything seems to indicate that
the model with advertising will be the prevailing model in
streaming
in a short time.
In case the main message left any room for doubt, the subtitle is not far behind: "We have been making brands and content coexist for more than 30 years. And that has made us the leading television in our country. We believe that competition makes us So,
if you have any questions or need any advice
, you can write to us at:
comollegara20millonesdepersonascadadia@atresmediatv.com
".
EL MUNDO has been able to confirm that in the first 24 hours they have received quite a few emails, even one of the aforementioned platforms has secretly sent a free subscription.
"Today television is experiencing a fascinating moment of profound revolution thanks to digitization and the arrival of new agents such as platforms,
streamers
... that bring freshness and dynamism to television", explains
Francisco Vaquero
, director of corporate marketing at
Atresmedia
, responsible of the Bell.
"As the leading audiovisual group in our country, we believe that this is good for us because it forces us to be better, and it is also positive for both the viewer and the advertiser, because it offers more options when choosing," he says, and sentence: "It will be the market that in the end decides the size of each one's site".
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