Real estate marketing lies
Ismail Al Hammadi
08 November 2022
In real estate marketing and real estate advertisements, many real estate lies are spread that have no validity in existence and reality, but are just a bait to lure dealers and attract buyers only. They are ignorant of the reality of the market, and it may be intentional with the aim of selling their real estate projects in any way.
But what must be said here, is that a good and well-studied real estate project does not need such lies to market it, but rather markets itself, and we have on the ground many examples of projects that were presented and sold in a record time.
Among those lies that should be wary of in any real estate advertisement, the investment return is guaranteed on the real estate unit, because reality has proven and continues to prove, that there is no guaranteed investment return on the property in any market, since the percentage of investment return, whether on resale or rent is linked to conditions The market, the nature of the region, the location, and the general geopolitical and economic factors, both local and international, are subject to either rise or decline.
What is correct in the advertisement is that the percentage of return is not definitively and fixedly specified, but rather it is rates ranging between the lowest value and the maximum expected value in the region.
Fixed service and maintenance fees, another lie, do not believe it if you see it in a real estate advertisement, service fees vary according to the change in the nature of services and the number of annual maintenance cycles of the property, and they vary according to the nature of the common areas of the residential community, and they change according to the prices of maintenance materials and the general prices of consumables in the market, Like fuel, for example, so there are no fixed service fees on the property.
A tenant’s guarantee for a certain period, two, three or five years, is another lie to be aware of in the real estate advertisement. There is no guaranteed tenant in the market, especially if there is competition and oversupply in the market and the region. The tenant needs to change the real estate unit, for reasons of price, space and change Daily needs for him and his family and for career changes.
It is correct that the company provides you with an administrative supervision service on the property, such as an after-sales service, and this service does not mean that it guarantees you a tenant and permanent occupancy of your property, as the matter is related to the quality of the unit, demand, region and market conditions.
These were the three most important real estate lies, which spread widely and openly in real estate ads. Care must be taken to verify them, before drifting behind the announced deal, and there are other lies that are hidden and do not appear in the advertisement, and it can be noticed by talking with the advertiser, such as concealing the identity of The project, the developer, the project number, and others. In these cases, you should not think completely about such deals. Trust and honesty play a role in guiding your investment compass towards the right path.
A good and well-thought-out real estate project does not need such lies to market it.
@ismailalhammadi
Ismail.alhammadi@alruwad.ae
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