The deliberation was published this Sunday in the Official Journal, two weeks before the World Cup.

Arcom (ex-CSA) has extended to streaming and replay platforms the rules governing audiovisual advertising for sports betting and other gambling.

Protection of minors, fight against addiction… Dated October 19, the text updates a 2013 deliberation to take account of the action plan unveiled in February by the National Gaming Authority (ANJ, ex-Arjel).

It “is also intended to apply to on-demand audiovisual media services”, it is thus written.

The provisions relating to these platforms “will enter into force following” a notification procedure with the European Commission.

Protect the young

In concrete terms, the conditions for the dissemination of communications (advertising messages, sponsorships, product placements) related to gambling and games of chance remain the same.

These ads are notably prohibited on TVs, radios and platforms intended for minors.

On channels and antennas for the general public, they are prohibited for thirty minutes before and after the broadcast of programs intended for the youngest.

Regarding platforms “not specifically aimed at minors but comprising a space dedicated to them, the ban (…) applies to all of this space”.



More and more advertisements

The publication of the text, two weeks before the World Cup in Qatar (November 20-December 18), is part of the responses to "the intensification of advertising communication in favor of sports betting operators", noted "in particular at the occasion of major sports competitions", according to Arcom.

Last February, the ANJ was concerned about the impact of hype on minors, after surveying 5,000 young people aged 15 to 17.

The latter said they were “overwhelmed” by sponsored spots and content from most online gaming operators, citing in particular Winamax, la Française des jeux and Betclic.

According to this survey, commissioned by the ANJ from the Sedap association (Society for mutual aid and psychological action), more than a third of 15-17 year olds play gambling.

Economy

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