Telecinco returns to its origins: it prepares a daily series 13 years later to boost audiences

• Audiences Telecinco, 12 months dethroned: "Now you can't turn everything upside down"

• Television The failure of Telecinco to separate Save me for Coffee with the aroma of a woman: it does not even reach a million viewers

New spin on

.

In the search to recover the lost audience,

has wanted its main chain to return to its origins.

As announced, the group is preparing a daily series of its own production.

13 years ago, since

ended ,

had abandoned this type of content that gave it so much success at the time.

To get an idea, in the episode of

in which the ugly duckling turned into a swan,

had a 42.1%

, with an average of

.

Something impossible in these times.

was broadcast after meals and, like other series from that time, such as

, it was one of

's jewels .

Analysis

Hearings.

Telecinco, 12 months dethroned: "Now you can't turn everything upside down"

• Writing: ESTHER MUCENTESMadrid

Telecinco, 12 months dethroned: "Now you can't turn everything upside down"

But it ended and

closed the door on this type of content, until today.

has announced a new fiction project, which the network produces in collaboration with

.

, it is a creation of

and is currently in the stage of writing scripts and choosing actors.

Unspeakable secrets from a wide range of characters, slow-cooked revenge, an environment of luxury and power and an impossible love story will form the backbone of the plots of

, a daily series framed in the melodrama genre that

España is preparing for its next broadcast on

.

And when will it arrive and in what slot will it be scheduled?

The pools are many, but the series is expected to be completed by the first quarter of 2023 and could be the one that definitively replaces

or at least a section of

.

That is to say, as it was programmed

.

Vengeance is mine

joins the catalog of series and mini-series produced in collaboration with

, after

,

,

,

and the aforementioned

.

And although audiences have changed a lot in 13 years and thinking of 42% is currently unimaginable, daily series are working on other networks.

For example,

, on

, is one of the phenomena that has surprised experts.

However, there is no guarantee that

will work given the poor results it is getting in its first two days of broadcast

.

The difference is that

's series is her own production and comes from the creator of hits like

or

.

In addition, the script fits more with the essence of the past of

.

A car plunges into the deep waters of a lake after a tremendous impact.

Inside, a woman,

, tries to free two little girls who are traveling in the back seat, but there is no time to save them both.

One of them manages to come to the surface with

and the other remains in the vehicle awaiting death.

Twenty years later, Sonia is the powerful owner of a select sports club and the girl she saved,

, the daughter who is never up to her mother's wishes.

Neither has forgotten that tragic afternoon and both are unaware that the past is coming back to destroy them:

, a young man whose life was ruined by that accident when he was a child, is willing to make amends with a plan drawn up to the smallest detail to make Sonia and Oliva suffer so much. How they made him suffer.

But in life everything is a matter of choices and feelings will get in his way, putting him in the dilemma of choosing between love and revenge.

Conforms to The Trust Project criteria

Know more

• Telecinco

• Mediaset